Randip Cheema
Surrey,BC
Summary
Experienced Marketing Manager with a solid background in implementing strategic marketing campaigns that enhance brand awareness and boost sales. Strong skills include market analysis, SEO optimization, and social media management. Previous work demonstrates ability to lead cross-functional teams and manage budgets effectively, resulting in significant business growth.
Overview
13
13
years of professional experience
Work History
Marketing Manager
Salthill Capital
Surrey, British Columbia
02.2016 - 11.2024
- Developed and implemented marketing plans for new products.
- Analyzed market trends to identify potential opportunities for growth.
- Conducted customer research to gain insights into consumer behavior.
- Created content for promotional materials, including brochures, flyers, and websites.
- Managed social media accounts and campaigns.
- Evaluated the effectiveness of marketing campaigns using analytics tools.
- Tracked budgets for all marketing initiatives and provided regular updates.
- Maintained relationships with key customers through regular communication.
- Supervised a team of junior marketers in executing various projects.
- Built relationships with influencers in the industry for increased visibility.
- Developed social media marketing strategies to help brand company and increase sales.
- Managed creation of marketing materials, collateral and sales support tools.
- Developed and supervised marketing campaigns and events to maximize income and achieve audience targets.
- Represented company at local and trade association meetings to promote products.
- Managed social media presence and directed programs to improve social media reputation and recognition.
- Developed and implemented comprehensive marketing strategies to create awareness of the company's business activities.
- Tracked and measured marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.
MARKETING & SPECIAL EVENTS COORDINATOR
the heart and stroke foundation
Surrey, British Columbia
03.2014 - 01.2016
- Coordinated and managed all logistics for special events, including venue selection, catering, decorations, entertainment, transportation and security.
- Organized volunteers to help set up and manage the event.
- Assisted in developing marketing materials such as invitations, brochures or flyers promoting upcoming special events.
- Developed relationships with sponsors in order to secure donations or financial support for special events.
- Implemented comprehensive marketing strategies, including social media, email campaigns, and print advertising to maximize event attendance.
Sales and Marketing Coordinator
Northern Feather Canada
Delta, British Columbia
06.2011 - 02.2014
- Coordinated with the marketing team to ensure brand consistency in all campaigns.
- Created promotional materials, including brochures, flyers, ads, and direct mail pieces.
- Organized tradeshows and events to promote products or services.
- Generated leads through cold-calling, networking events, trade shows.
- Developed presentations for internal and external audiences regarding products and services.
- Managed social media accounts such as Twitter, Facebook, Instagram.
- Collaborated with graphic designers on design elements for promotional materials.
- Supported sales team members to drive growth and development.
Education
Marketing Management
British Columbia Institute of Technology
Burnaby05-2011
Skills
- Brand-building strategies
- Budgeting and allocation
- Project management
- Strategic planning
- Vendor relations
- Digital marketing
- Customer relationship management (CRM)
- Staff management
Accomplishments
- Advisory Board Member for Be the Light Society
- Committee Member for ICSC Vancouver
Timeline
Marketing Manager
Salthill Capital
02.2016 - 11.2024
MARKETING & SPECIAL EVENTS COORDINATOR
the heart and stroke foundation
03.2014 - 01.2016
Sales and Marketing Coordinator
Northern Feather Canada
06.2011 - 02.2014
Marketing Management
British Columbia Institute of Technology
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