Ramon Vela
Azusa,CA
Summary
Dynamic and results-driven marketing leader with over 10 years of experience in driving brand growth, demand generation, and sales enablement across technology, SaaS, and consumer sectors. Demonstrated expertise in crafting integrated marketing campaigns that resonate, managing strategic vendor partnerships, and orchestrating high-impact events that elevate brand presence. Recognized for a strategic approach that consistently delivers measurable outcomes and enhances market positioning.
Overview
30
30
years of professional experience
Work History
Executive Interviewer
The Story of a Brand Show
06.2018 - Current
- Built and scaled a top-ranked podcast reaching 1.2M+ lifetime downloads by executing a targeted content and promotional strategy.
- Facilitated over 1,000 deep-dive conversations with founders, C-level executives, and thought leaders, focusing on leadership, entrepreneurship, organizational growth, and personal development.
- Led end-to-end content creation and learning experience design across podcast, video, and social media formats.
- Provided executive coaching-style feedback during interviews to challenge assumptions and spotlight growth opportunities.
President & Senior Marketing Strategist
CommerceFocused Media, Inc.
06.2018 - Current
- Designed and delivered thought-leadership campaigns for C-suite executives, aligning messaging with key brand pillars and audience interests.
- Produced and edited high-impact marketing assets—videos, newsletters, one-sheets, press releases, and blog posts—ensuring cohesive brand storytelling across all channels.
- Planned and executed live and virtual events, from executive roundtables to large-scale brand activations, overseeing invitations, vendor coordination, logistics, on-site management, and post-event follow-up.
- Managed website updates, email marketing, and social media channels (LinkedIn, YouTube, Instagram, TikTok) to maximize brand visibility and engagement.
- Developed a content repurposing system, turning each recording or campaign asset into a content ecosystem of short-form clips, social posts, audiograms, and newsletters.
- Tracked and analyzed performance metrics to refine campaigns, achieving consistent follower growth and 10,000+ weekly post views.
- Sold sponsorship packages, negotiated media buys, and measured campaign ROI to directly support revenue objectives.
E-commerce SaaS Executive
ReSci (Retention Science) / Constant Contact
01.2019 - 01.2020
- Contract role. Built and managed a high-value sales pipeline through targeted outreach and personalized messaging.
- Partnered with marketing to plan and execute campaigns that generated qualified opportunities.
E-commerce SaaS Executive
Oracle / NetSuite / Bronto Software
01.2016 - 01.2018
- Assigned $2.5M annual sales goal; delivered results by building a pipeline, cultivating client relationships, and closing high-value deals.
- Exceeded quotas (123% Q1 FY18) through strategic SaaS sales execution and consultative selling. Received award.
- Managed the complete sales cycle for deals exceeding $250K in value.
Owner / Marketing & Sales Consultant
StreetSmartVAR Technology Marketing & Sales
01.2001 - 01.2016
- Directed marketing, demand generation, and sales strategy for technology manufacturers, VARs, and service providers.
- Produced campaigns, collateral, and go-to-market plans that drove multi-million-dollar client revenue.
- Created sales one-pagers, product sheets, and pitch decks to support sales initiatives and customer acquisition.
- Negotiated vendor contracts, managed marketing budgets, and optimized spend for maximum ROI.
Marketing & Channel Roles
Sun Microsystems / Arrow Electronics
01.1996 - 01.2001
- Managed channel partners and alliances.
- Responsible for leading, defining, and implementing marketing programs, strategy, and business development for Sun Americas initiatives, including partners, systems integrators, and distributors.
- Developed and managed vendor channel marketing programs utilizing print and electronic media advertising, direct marketing reseller programs, internal sales product trainings, and incentives to increase sales.
- Managed and tracked marketing funds and programs, resulting in better utilization of marketing funds.
- Designed demand generation campaigns for resellers.
- Managed lead product strategies, including planning vendor channel development programs that included special programs, national promotions, blitz days, and focus months, which resulted in doubling sales.
Skills
- Event Planning & Management
- Marketing Strategy & Campaign Execution
- Sales Enablement & Lead Generation
- Content Creation (social, video, copywriting, thought leadership)
- Vendor & Partner Relationship Management
- Website & Social Media Management
- Budgeting & ROI Optimization
- Graphic Design (Canva, Adobe Suite, Riverside, Kapwing)
- CRM & Marketing Automation (HubSpot, Salesforce, Social Pilot)
Accomplishments
- Led partner recruitment campaign for a global computer distributor, securing 6 new partners and generating $12M annual revenue with a 3% market share increase.
- Designed and executed a nationwide business development program for a global computer manufacturer, delivering 250 appointments and uncovering $10M in opportunities.
- Launched a multi-channel marketing campaign (email, blog, video, social), generating 125 leads, 20 in-person appointments, and $2M in targeted opportunities in 12 weeks.
- Built and managed a national Storage Partner Program for a global distributor, recruiting 25 partners and driving $7M in yearly revenue within 3 months.
- Developed and delivered national consultative sales training for 250+ companies, creating an Identity Management sales playbook adopted by Sun Microsystems/Oracle worldwide.
Timeline
E-commerce SaaS Executive
ReSci (Retention Science) / Constant Contact
01.2019 - 01.2020
Executive Interviewer
The Story of a Brand Show
06.2018 - Current
President & Senior Marketing Strategist
CommerceFocused Media, Inc.
06.2018 - Current
E-commerce SaaS Executive
Oracle / NetSuite / Bronto Software
01.2016 - 01.2018
Owner / Marketing & Sales Consultant
StreetSmartVAR Technology Marketing & Sales
01.2001 - 01.2016
Marketing & Channel Roles
Sun Microsystems / Arrow Electronics
01.1996 - 01.2001
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