Ramon Hernandez
Santa Maria
Summary
Multi-talented Marketing Specialist enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies. Strong background in photography and graphics with creating content for all marketing platforms. Adaptable and positive with keen understanding of marketing principles and digital marketing tools like social media management and email marketing. Possesses knowledge in campaign coordination and market research, with skills in data analysis and content creation. Committed to driving brand awareness and engagement through innovative marketing strategies.
Overview
17
17
years of professional experience
Work History
Marketing Manager
Synergy Manufacturing
09.2019 - 12.2025
- Developed and implemented targeted marketing strategies to increase brand awareness and customer engagement.
- Analyzed market trends and competitor activities to inform strategic planning and positioning initiatives.
- Managed cross-functional teams to execute integrated marketing campaigns across digital and traditional channels.
- Established performance metrics to assess campaign effectiveness, driving continuous improvement efforts.
- Mentored junior marketing staff, fostering skills development and enhancing team productivity.
- Collaborated with sales departments to align marketing strategies with revenue goals and customer needs.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
- Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Scheduled all events for the company, booked staffing and lodging for those events
AM Trailer Semi Shifter
United Parcel Services, UPS
08.2008 - 09.2018
- Shift full/empty 27ft and 53 foot large enclosed trailers from the parking lot on the property to the unloading bay doors of the building
- Once package trucks left the building, it was my job to then move the empty trailers into the building for the night crew to load up to go out that night
- Worked effectively in fast-paced environments.
- Skilled at working independently and collaboratively in a team environment.
- Excellent communication skills, both verbal and written.
- Worked well in a team setting, providing support and guidance.
- Demonstrated respect, friendliness and willingness to help wherever needed.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Sometimes when short staffed I was asked to assist in loading packages into the delivery trucks and or unloading packages from big trailers
Marketing Manager
Mob Armor
10.2014 - 08.2018
- Oversaw budget allocation, ensuring optimal resource utilization for maximum return on investment.
- Enhanced lead generation processes through innovative content creation and targeted outreach efforts.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
- Improved customer loyalty by implementing effective email marketing campaigns and personalized offers.
- Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
- Trained junior marketing staff, elevating team capabilities and performance.
- Conducted market research to identify trends, informing product development and positioning strategies.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Executed email marketing campaigns to nurture leads and convert prospects into customers.
- Leveraged marketing automation tools to streamline campaign execution and tracking.
- Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Created and managed social media campaigns to increase brand engagement.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Coordinated with design and media teams to develop high-quality creative assets.
- Established performance metrics to assess campaign effectiveness, driving continuous improvement efforts.
- Collaborated with sales departments to align marketing strategies with revenue goals and customer needs.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Managed social media accounts, engaging with followers and creating loyal brand community.
- Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
- Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
- Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
Education
High School Diploma -
Arroyo Grande Highschool
Arroyo Grande, CA06-2007
Skills
- Professional Photographer (12 years)
- Videography
- Strong skills in Adobe Software (Photoshop, Lightroom, Illustrator)
- Digital marketing
- Social media marketing
- Staff management
- Customer relationship management (CRM)
- Brand promotion
- Driving/Parking Big Vehicles and Trailers
- Strategic planning
- Marketing campaigns
- Marketing campaign development
- Brand development
- Professional Photography (Been a photographer for 12 years)
- Videographer
- Marketing analytics
- Social media platforms
- Advertising management
- Campaign management
- Influencer marketing
- Competitor analysis
- Content coordination
- Marketing campaign management
- Marketing and advertising
- Relationship building
- Social media campaigns
Timeline
Marketing Manager
Synergy Manufacturing
09.2019 - 12.2025
Marketing Manager
Mob Armor
10.2014 - 08.2018
AM Trailer Semi Shifter
United Parcel Services, UPS
08.2008 - 09.2018
High School Diploma -
Arroyo Grande Highschool