Summary
Overview
Work History
Education
Skills
Timeline
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Rami Hafez

Rancho Mission Viejo

Summary

An experienced Director with an in-depth understanding of project life cycles and a comprehensive background managing highly effective marketing & advertising campaigns. My objective is to utilize the skills I've developed as a front-line representative for various companies I've worked for as well as my exceptional people skills to meet company/client objectives and excel in the advertising, marketing, and design arenas.

Overview

16
16
years of professional experience

Work History

Director of Client Success

MuteSix
01.2024 - Current
  • Managed over $500 Million in annual advertising spend across all accounts
  • Implemented innovative strategies for client success, including tailored services and proactive support.
  • Organized quarterly business reviews with key clients to showcase performance metrics and discuss opportunities for growth and improvement.
  • Established a robust client onboarding process that ensured smooth transitions from sales to ongoing support teams.
  • Managed the entire Client Success team, providing guidance on best practices for managing client relationships and achieving success metrics.
  • Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement.
  • Conducted regular account reviews with both internal stakeholders and clients themselves, ensuring alignment on expectations and progress towards objectives.
  • Managed a diverse portfolio of clients across multiple industries, demonstrating adaptability and deep understanding of unique needs and success drivers for each account.
  • Cultivated a culture of continuous improvement within the Client Success team by soliciting staff input on potential enhancements and leading change efforts accordingly.
  • Managed relationships with executive sponsors and key client team members at required levels in organization.

Account Director

Adquadrant
04.2021 - 12.2023
  • Maintaining a strong understanding of the holistic business for each client in their portfolio - with insights on their competitors, overarching business goals, engagements with other agency partners, performance priorities, etc.
  • Orchestrating multi-discipline collaboration and implementation for flawless execution of full-funnel, cross-channel campaign strategy and activation.
  • Serves as the holistic account leader responsible for managing client expectations and effectively setting CS and GS teams up for shared
  • Staying up-to-date on all information disseminated across the agency as well consumer and macroeconomic trends
  • Serving as a point of escalation for all clients within your portfolio - understanding when to step-in with a client, coaching the team on any processes/next steps to mitigate issues, determining what ancillary services/teams should be pulled in, or navigating solutions with legal/finance, etc.
  • Managing all major deliverables and presentations for a client portfolio (executive presentations, FBRs/QBRs, annual review, in-person strategy meetings, etc) to ensure activation teams across the board (media and growth) are delivering high-quality, innovative strategy - with a consistent storyline to push the client’s business and goals forward.
  • Ensuring successful onboarding of all new clients within their track - overseeing initial overarching strategy, account management/collaboration process is set up for success, and client interactions and performance are off to a healthy start.
  • Successfully scaling layers of management and ensuring career pathing/goals are being established for every member of my team.
  • Identifying succession plans for your team and cultivating talent development for upward mobility.
  • Obtained pricing deals, negotiated contracts, and solidified beneficial agreements.
  • Oversaw a team of Account Managers handling accounts from various business verticals.

Account Executive

USIM
03.2018 - 04.2023
  • Act as the point-of-contact for assigned clients, maintaining relationships and favorable contacts, and continuously meeting client expectations to solidify and grow the business
  • Work with clients to define strategies, metrics, benchmarks and objectives for each assigned account to measure performance against achieving those needs and objectives
  • Ensure that projects meet deadlines, perform against key metrics and stay within budget
  • Establish status calls/meetings, update and distribute status reports/agendas
  • Collaborate with internal and external partners, communicate client goals/objectives across internal teams, quickly updating teams when changes arise
  • Lead client-related activities that include meetings, presentations, and development of proposals
  • Fully experienced with digital/traditional advertising strategy and execution

Project Manager/Account Manager

Edgeworks Group
06.2013 - 03.2018
  • Spearheaded several design, branding exercises, and advertising campaigns for clients in various industries
  • Developed, identified, and evaluated marketing strategies based on knowledge of company objectives and market trends
  • Engineered innovative product solutions grounded in clear understanding of customer needs
  • Oversaw projects from conception to completion
  • Managed internal operations
  • Monitored timelines, flagging potential issues within project life cycles
  • Recommended process and systems improvements to core company practices to maximize operational efficiency
  • Performed detailed assessments of risks to determine constraints and develop mitigation strategies

Senior Branch Service Specialist

Union Bank
11.2008 - 05.2014
  • Employee leadership
  • Sales and service of bank products and promotions
  • Resolved complex customer service issues
  • Oversaw and executed operations of daily branch activities
  • Verified daily reports for bank operations
  • Developed office promotional campaigns for roll-out of new and existing bank products

Education

Bachelors of Arts - Advertising and Marketing

California State Fullerton
Fullerton, CA
2019

Skills

  • Over 11 years of experience in advertising/marketing and six years experience in sales and finance
  • Working knowledge of Google Search, Microsoft Search, Facebook/ Instagram, YouTube, Google Display Network, TikTok, Snapchat, Pinterest, LinkedIn, as well as a core understanding of Growth Services (Programmatic, Creative, SEO/CRO
  • Highly reliable self-starter; can be counted on to complete assignments
  • Highly proficient with Microsoft Office, Google Suite, and various Project Management Platforms
  • Business Development
  • Account Relationship Management
  • Profit Understanding
  • Cross-Channel Marketing
  • Excels at working within a team environment and leadership roles

Timeline

Director of Client Success

MuteSix
01.2024 - Current

Account Director

Adquadrant
04.2021 - 12.2023

Account Executive

USIM
03.2018 - 04.2023

Project Manager/Account Manager

Edgeworks Group
06.2013 - 03.2018

Senior Branch Service Specialist

Union Bank
11.2008 - 05.2014

Bachelors of Arts - Advertising and Marketing

California State Fullerton

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Rami Hafez