Rami Abboud
Oakville,ON
Summary
Results-oriented and motivated Sales Engineer with exceptional consultative sales skills to help customers solve technical problems. Works in tandem with sales team to exceed customer expectations for competitive advantages , cost-effectiveness and successful system rollout. Offering strong track record revenue growth as well as building customer trust and credibility.
Overview
18
18
years of professional experience
Work History
Senior Sales Engineer
MediaKind
Toronto
01.2020 - Current
- Support the Sales organization with solutions expertise in pre-sales, design, and delivery of customer projects
- Responsible for customer solutions
- Work closely with account managers and program directors as part of a core 3 Sales team
- Champion and be the customer voice on customer solution strategy needs within the MK organization
- Employ a consultative sales approach to successfully position MediaKind’s portfolio into the leading Media Technology companies
- Drive Proof of Concepts into customer’s lab for product evaluations
- Provide demonstrations and scope customer trials
- Perform customer workshops and communicate on solutions, technology strategy, product roadmaps, customer feature requests.
- Increased sales revenue by identifying new market opportunities and implementing targeted sales strategies.
- Developed strong client relationships for long-term business growth and customer satisfaction.
- Collaborated with product development teams to identify and address customer needs, leading to improved product offerings.
- Established credibility with clients by demonstrating deep industry expertise and technical knowledge during engagements.
- Managed complex technical projects from initiation to completion, ensuring timely delivery and client satisfaction.
- Evaluated competitors'' products regularly to stay informed about market trends while continuously improving own product offerings.
- Organized product demonstrations and trial installations of equipment to promote products.
Senior Learning Facilitator
Rogers Communication
Toronto
06.2017 - 12.2019
- Facilitate and coach learning programs to provide end-to-end skills, knowledge and support tools to Rogers Small, Medium, Large Enterprise/public sector teams selling and cross selling to new and existing Rogers customers
- Facilitate 30+ products/services, applications, processes and sales skills to Rogers’ small, medium and large teams
- Coaching of 400 Sales teams and other sales roles with respect to positioning and selling Rogers business solutions
- Engage in 30+ “on-site” training initiatives with regional sales teams (demos, business roadshows, etc)
- Partner with learning and enablement to development teams in creation of sales business curriculum and sales play book tactics
- Partner with national and regional business teams (sales and marketing) to diagnose and develop wireless/data/wireline solutions
- Develop account and relationship management strategies, to gain insider status and to protect the account from any competitive activity
- Assess employee skills to identify training requirements.
Sales Representative
Oracle Corporation
Toronto
08.2016 - 12.2016
- Accountable for selling Oracle Signaling products to Tier II & III Canadian Operators
- Achieving 45% of the yearly quota in less than four month of joining closing US $820K deal
- Works as part of an account team to identify, qualify and deliver Software, Hardware and Professional services
- Responsible for the account plan to drive goal attainment in assigned territory
- Coordinates with the other members of the sales team (employees and partners) to support account sales and business development strategies
- Helps identify and engage the appropriate partner to meet customer expectations
- Becomes trusted advisor to key customer influencers and decision makers
- Drives company's strategy into assigned accounts
- Follows all companies' methodologies and processes related to sales opportunity pursuit.
Customer Solutions Sales Manager
ERICSSON CANADA INC.
Toronto
12.2008 - 01.2016
- Accountable for providing pre-sales support to develop end-to-end customer solutions in collaboration with Key Account Managers and partners
- This included consulting and system integrations, TV & Media solutions, and Value-Added services
- Exceeded quota for three consecutive years selling Mediaroom TV platform, Content Management System, and other TV and Media System Integration projects for key Canadian and American customers successfully closing multi-million dollar deals
- Identified, planned and managed consulting engagements while customizing customer solutions through in-depth business needs analysis to achieve desired outcome
- Acted as the prime interface between product development and business units, deployment engineers, sales management personnel, and customers in driving solutions and portfolio market introductions ensuring effective communication between all key stakeholders
- Exceeded quota target for two years and meeting target for one year
- Closed a Ring-Back Tune system integration assignment using 3rd Party Partner Product resulting in $2+ million dollars in revenue
- Delivered comprehensive API Service Exposure solution proposal for Tier 1 Canadian Operator RFP including Proof of Concept
- Developed Tier 1 Canadian Operator Internet of Things (IoT) reference architecture to address new market segments such as retail stores, utility companies, in SaaS-based offering
- Managed the process of delivering end-to-end solution proposal for a Multimedia Messaging System as well as Location-based services proposals for Tier 1 Canadian Operators to monetize their data pipes
- Upgraded tier 1 Canadian operator Multi-Service Delivery Platform (SDP) to the latest software release including hardware sizing and modernization, architecture design and acceptance testing
- Generated over $2.3 million in revenue
- Developed a customized mobile roaming application for tier 1 Canadian operator helping operator offer competitive roaming bundles for Canadian travelers
- Secured Automatic Device Configuration (ADC) system upgrade project to provide enhanced enterprise workforce mobile management solution resulting in $1.1 million in revenue.
Senior Solutions Manager – Enrich Communications & IMS
ERICSSON AB - UNITED ARAB EMIRATES
Dubai, United Arab Emirates
09.2005 - 11.2008
- Lead a solution architect team to deliver key business communication and Value-Added service projects to customers in the Gulf region
- Closed an IP Multimedia Subsystem (IMS) based Enterprise-PBX solution securing an $18M deal from the 2nd largest operator in the United Arab Emirates including customer existing SS7 Softswitch interconnection integration
- Delivered two Service Aware Charging and Control solutions using Diameter Credit Control Application (DCCA) to Etisalat and Nawras Operators
- Delivered competitive consulting and system integration costs and pricing estimates for the sales management teams maximizing company profitability
- Analyzed the opportunity pipeline for Value-Added Services & IMS solutions by conducting monthly reviews with sales management identifying customers with upsell/cross-sell potential
- Led the product development and systems engineering teams to commercially launch Service Aware Charging and Control solution for two key gulf operators in Oman and United Arab Emirates.
Education
Associate of Science -
The Mechanical & Electrical Institution
2011 -
Introduction to Management, Athabasca University
2011 -
Professional Sales Best Practices, UFT
2010 -
Canadian Human Resource Management, McMaster University
2010 -
Canadian Business Communications, McMaster University
2015 -
Sales Excellence Program, Toronto
2015 -
Situational Sales Negotiation, Toronto
2015 -
Consulting Skills, Toronto
2014 -
Finance for Non-Financing Managers, Dallas
2012 -
“SPIN” Sales Training, Dallas
2007 -
Ericsson Certified Solution Architect, Italy
2000 -
Datacom and Advanced IP Networking, Malaysia
2000, 2001, 2003 -
Microsoft (MCSE), Sun (SCSA), and Cisco (CCNA Certified)
Skills
- Consultative Solutions Sales
- Solutions Architecture
- Competitive Analysis
- Professional Services
- Salesforce CRM
- Business Acumen
- Azure Cloud Computing
- Technology Strategies
- Presentation Skills
- Systems Integration
Websites
Timeline
Senior Sales Engineer
MediaKind
01.2020 - Current
Senior Learning Facilitator
Rogers Communication
06.2017 - 12.2019
Sales Representative
Oracle Corporation
08.2016 - 12.2016
Customer Solutions Sales Manager
ERICSSON CANADA INC.
12.2008 - 01.2016
Senior Solutions Manager – Enrich Communications & IMS
ERICSSON AB - UNITED ARAB EMIRATES
09.2005 - 11.2008
Associate of Science -
The Mechanical & Electrical Institution
2011 -
Introduction to Management, Athabasca University
2011 -
Professional Sales Best Practices, UFT
2010 -
Canadian Human Resource Management, McMaster University
2010 -
Canadian Business Communications, McMaster University
2015 -
Sales Excellence Program, Toronto
2015 -
Situational Sales Negotiation, Toronto
2015 -
Consulting Skills, Toronto
2014 -
Finance for Non-Financing Managers, Dallas
2012 -
“SPIN” Sales Training, Dallas
2007 -
Ericsson Certified Solution Architect, Italy
2000 -
Datacom and Advanced IP Networking, Malaysia
2000, 2001, 2003 -
Microsoft (MCSE), Sun (SCSA), and Cisco (CCNA Certified)