Ralph Romano
Newmarket
Summary
Dynamic Account Manager offering 30 years Industrial Uniform & PPE expertise with a primary focus on building long term partnerships, retaining key major accounts and enhancing profit channels. Strong leader with proficiency in growing professional network, influencing decision-makers and devising successful business strategies. Collaborative and strategic team leader with robust background in both customer & supplier relationship management.
Overview
30
30
years of professional experience
Work History
Account Manager
Balsam Promotions
08.2023 - 07.2024
- Managed a diverse portfolio of New Business & Existing Accounts totaling $735K YTD
- Assisted in organizing and presenting at four Industry trade shows this past year increasing brand awareness to all potential customers - leading to $184K YTD New Business Revenue
- Identified & managed New Business opportunities through cold calling, networking, marketing and prospective database lead
- Developed customized individual account plans for clients to help them achieve business goals.
- Established clear communication channels between clients and internal teams, ensuring seamless execution on all project/event sales
- Recommended exclusive brand products to encourage repeat purchases and foster long-term customer loyalty
Direct Sales /New Business Development Specialist
CINTAS, Professional Uniform and Facility Services
06.2015 - 07.2023
- Propelled location total surpassing $3M annual Direct Sales Revenue 2016 - 2019
- Specialized in the Management of Public Sector OHSA/ CSA -compliant workwear clothing tenders & National Account PPE work wear programs $150 - 200K annual revenue
- Maintained & developed strong relationships with Key Industrial Accounts & Safety Supply Vendors , along with strategic planning helping identify client opportunities for additional sales growth , leading to further expansion of business relationships
- Developed and implemented individual proposals, marketing plans to increase brand awareness to drive annual sales
- Participated in networking events/ trade shows within the industry, expanding professional connections and generating new leads.
Direct Sale/ Catalogue Manager
CINTAS, Professional Uniform and Facility Services
06.2007 - 06.2015
- Contributed to exponential location Direct Sale Catalogue revenue 2008 - 2014 - 104 % Growth to $2M annually
- Contributed to OAA - Outstanding Achievement Award - location award in 2009 & 2014 - Highest Award at Cintas
- Built long-lasting client & supplier relationships through excellent customer service and consistent followups.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Developed and implemented marketing plans to increase brand awareness and drive new sales growth with sales / service representatives
- Implemented strategies to increase revenue from existing accounts through upselling and cross-selling initiatives.
Catalogue Sales Trainer
CINTAS, Professional Uniform and Facility Services
10.2000 - 06.2007
- Averaged 18 % YOY Internal / External Sales Growth 2002 - 2007
- Contributed to OAA - Outstanding Achievement Award , location award in 2002 & 2004 - Highest Award at Cintas
- Maximized revenue growth within customer base by implementing effective upselling and cross-selling strategies in training curriculum with sales reps
- Improved overall team performance by conducting regular assessments and providing constructive feedback on individual progress.
- Enhanced employee retention through ongoing coaching and mentoring for newly hired Service Sales Representatives
Route Service Sales Representative
CINTAS, Professional Uniform and Facility Services
09.1994 - 09.2000
- Internal Customer Growth & Direct Sales champion 5 of the 7 years
- 96% customer retention rate
- 94% client agreement renewal retention
- Continuously updated product knowledge through ongoing training sessions, enabling informed conversations with clients about features and benefits of offerings.
- Continually raised revenues by upselling and cross-selling products to new and established customers.
- Developed and implemented promotional strategies to boost sales and customer loyalty.
Education
Cintas Corporate Development Certificate Programs
3 Year General Arts & Science Diploma
Humber College North Campus
Toronto, ON05.1992
Skills
- Sales Account Management
- Teamwork and Collaboration
- Client Relations
- Internal Revenue Growth
- New Business Sales Development
- CSA / PPE Product Knowledge
- Sales Acumen
- Financial Knowledge
- Effective Communicator
Languages
English
Professional Working
Timeline
Account Manager
Balsam Promotions
08.2023 - 07.2024
Direct Sales /New Business Development Specialist
CINTAS, Professional Uniform and Facility Services
06.2015 - 07.2023
Direct Sale/ Catalogue Manager
CINTAS, Professional Uniform and Facility Services
06.2007 - 06.2015
Catalogue Sales Trainer
CINTAS, Professional Uniform and Facility Services
10.2000 - 06.2007
Route Service Sales Representative
CINTAS, Professional Uniform and Facility Services
09.1994 - 09.2000
Cintas Corporate Development Certificate Programs
3 Year General Arts & Science Diploma
Humber College North Campus
Similar Profiles
Rachel ThompsonRachel Thompson
Promotional Model at Glamour Promotions, Honeybee Promotions, SAS Models, Tiger Blush PromotionsPromotional Model at Glamour Promotions, Honeybee Promotions, SAS Models, Tiger Blush Promotions
Matthew SimmonsMatthew Simmons
Driver, Warehouse at Johnstone Supply, The Balsam GroupDriver, Warehouse at Johnstone Supply, The Balsam Group
RAWAN HASSOUNRAWAN HASSOUN
Medical Assistant at Balsam Amman Center for Beauty and LaserMedical Assistant at Balsam Amman Center for Beauty and Laser
Maddison RamdehalchandMaddison Ramdehalchand
Pet Sitter at NeighbourPet Sitter at Neighbour
TARRYN-JADE SMITHTARRYN-JADE SMITH
Administrative Assistant/Logistics Coordinator at PFM PackagingMachineryAdministrative Assistant/Logistics Coordinator at PFM PackagingMachinery