Ralph Castaneda
Sunnyvale
Summary
Results-driven Luxury Sales Manager with proven success in leading sales teams to achieve targets and expand market reach. Also assist the director of sales in their absence, overseeing multiple locations. Skilled in developing effective sales strategies, fostering client relationships, and identifying new business opportunities. Demonstrated ability to improve team performance through coaching and motivational techniques. Consistently enhanced revenue growth by implementing innovative sales tactics, and optimizing operational processes.
Overview
27
27
years of professional experience
Work History
Showroom Manager
Terra Outdoor Living
Los Gatos
01.2013 - Current
- Lead the highest-performing showroom in the company, consistently exceeding sales targets by an average of 20%
- Develop and implement innovative merchandising strategies to enhance product promotion and customer engagement
- Manage multiple showroom locations, providing support in sales, marketing, logistics, and customer service
- Collaborate closely with the purchasing manager to identify and introduce new product lines, driving overall business growth
Co-Founder / General Manager
SJP Signs / Quality Sign Center
Mountain View
01.2006 - 01.2016
- Successfully launched and managed two thriving businesses, providing exceptional service to commercial clients
- Oversaw all operational aspects, achieving and surpassing sales goals on a consistent basis
- Coordinated marketing and promotional efforts within the sign industry, enhancing brand visibility and client acquisition
- Responsible for all facets of business management, including sales, marketing, accounting, logistics, and customer service
Purchasing Buyer
Fry's Electronics
San Jose
01.1998 - 01.2006
- Managed audio-video product purchasing, including vendor negotiations and the creation of purchase orders
- Oversaw weekly promotional advertisements, ensuring alignment with sales strategies
Store Manager
Fry's Electronics
San Jose
01.1998 - 01.2006
- Directed the operations of a large retail environment with an inventory value of $110,000
- Analyzed revenue projections and implemented strategies to meet company goals
- Supervised a team of 450 employees, focusing on effective training and performance management
- Handled human resource functions and facilitated new employee onboarding
Education
Associate Degree - Human Resource Management
Los Angeles Mission College
Sylmar, CASkills
- ME/2000
- XP
- Windows 10
- Microsoft Word
- Excel
- Outlook
- Google Docs
- Social media platforms
- Leadership
- Merchandise design
- Self-motivated
- Enthusiastic
- Detail-oriented
- Organized
- Competitive
- Work ethic
- Sales management
- Visual merchandising
- Inventory control
- Operational oversight
- Customer relationship management
- Team leadership
- Employee training
- Vendor negotiation
Timeline
Showroom Manager
Terra Outdoor Living
01.2013 - Current
Co-Founder / General Manager
SJP Signs / Quality Sign Center
01.2006 - 01.2016
Purchasing Buyer
Fry's Electronics
01.1998 - 01.2006
Store Manager
Fry's Electronics
01.1998 - 01.2006
Associate Degree - Human Resource Management
Los Angeles Mission College
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