Results-driven Salesforce professional with over 10 years of experience in developing and optimizing CRM solutions. Expertise in Salesforce.com development, administration, Apex, Visualforce, and Lightning components, along with implementation of security models. Strong analytical and problem-solving skills facilitate effective collaboration and adaptability in fast-paced environments while executing Project Management Life Cycle and Software Development Life Cycle.
Work History
Senior Salesforce Developer
5 Months
RBC Royal Bank | 05.2026 - Current
Led architectural decision-making, solution design, development, developer mentoring, and end-to-end maintenance of Salesforce applications, including extensive experience with Salesforce Financial Services Cloud (FSC).
Led large-scale data migration initiatives across multiple Salesforce objects, aligning data structures with evolving business strategies and operational requirements.
Designed and implemented a comprehensive data sharing and visibility model across multiple business lines within a single Salesforce org using Org-Wide Defaults, Sharing Rules, Restriction Rules, and Field-Level Security.
Developed and maintained Lightning Web Components (LWC) and Aura Components to support complex and diverse business requirements.
Automated manual business processes using Salesforce Flows and Apex triggers, enhancing operational efficiency and minimizing manual effort.
Conducted technical interviews and candidate evaluations to support the recruitment of Salesforce developers.
Contributed to production deployments and release management, ensuring stable and high-quality releases across environments.
Designed, developed, and scheduled Apex batch classes to efficiently process high-volume data.
Led major Salesforce org-to-org data migration project, ensuring compliance with organizational policies while maintaining long-term data retention.
Salesforce Consultant
5 Years 2 Months
SCIEX | 12.2020 - 02.2026
Implemented best practices to design and deploy solutions that support the organization processes and technical requirements across different verticals.
Designed functional documents and obtained sign-off on a solution that meets the functional business requirement thereby aligning the technical and data related business requirements.
Integrated third-party systems with Salesforce using the Salesforce REST API, reducing data synchronization errors by 17%.
Developed Visualforce, Aura Components, LWC to improve data visualization
Implemented the Lightning Design System to enhance the user interface of Salesforce applications, resulting in an improvement in user satisfaction.
Maintained accurate project documentation on Confluence, enhancing knowledge sharing among team members.
Analyzed and implemented the Security model (Object level, Field level and Record level) using Profiles, Roles and Sharing Model (Organizational-wide defaults & Sharing rules) settings.
Designed and developed Flows, Workflow rules and Process Builders as per business requirements.
Salesforce Consultant
3 Years 3 Months
SCIEX | 08.2017 - 11.2020
Led Salesforce solution design to align CRM workflows with commercial and service requirements.
Configured Sales Cloud and Service Cloud features to improve case management and pipeline visibility.
Partnered with stakeholders to gather requirements and translate business needs into Salesforce enhancements.
Reviewed data quality issues and implemented cleanup rules to support reporting accuracy.
Salesforce Consultant
5 Years 1 Month
LafargeHolcim | 10.2015 - 11.2020
Developed and deployed Apex classes, controller classes, and Apex triggers to meet specific functional requirements of the application.
Designed and developed Workflow rules for generating Email alerts, Tasks, Field updates, outbound messages.
Designed and developed Workflow rules for generating E-mail alerts, Tasks, Field updates, outbound messages.
Developed various Custom Objects, Tabs, validation rules on the Fields and Visual Force Pages.
Configuration of Salesforce.com as per the requirement
Used Data loader for Data migration on force.com platform.
Created custom objects, tabs, and validation rules to enhance data integrity and user experience within Visualforce pages.
Analyzing and understanding the business Requirements of the application to be developed.
Sr. Software Engineer
2 Years 6 Months
Fiserv, Inc. | 01.2013 - 07.2015
Developed, administered, and maintained enterprise CRM (eCRM) system, ensuring optimal performance and user support.
Analyzed and clarified business requirements to align application development with organizational goals.
Developed and deployed Apex classes, controller classes, and Apex triggers to address functional needs, enhancing application capabilities.
Implemented the Business requirements on Salesforce.com platform.
Configuration of Salesforce.com as per the requirement
Implemented Approval Processes analogous to the organization’s current Approval System.
Created page layouts, search layouts to organize fields, custom links, related lists, and other components on a record detail and edit page.
Analyzing and understanding the business Requirements of the application to be developed.
Development, administration, support & maintenance of the enterprise CRM (eCRM) system.
Developed Deployment Strategy and deployed the application to Test, UAT and Production smoothly using Force.com IDE.