Rakesh
Ontario
Summary
A success driven professional with an aptitude to manage Operations functions with an experience of nearly 4 years in managing Digital Marketing Domain Experience in developing, managing, and optimizing PPC campaigns. Skilled in Keyword research, campaign structure, performance analysis. Proven experience in SEO, developing successful digital marketing campaigns via GDN, Facebook, Instagram, LinkedIn, YouTube Ads and Google Ads, Google Shopping Ads and WordPress Developer specializing in custom theme development, plugin integration, and website optimization. Skilled in working with renowned brands like Nestlé, Maruti Suzuki, Dell, Hero and Havells; managed the Digital Marketing Brand campaigns including creative development, SEO & microsite development, managed a portfolio of Google Ads campaigns and all agency deliverables Magnificently steered Advertising for E-Commerce giants such as, Flipkart and Amazon. Propelled pioneering promotion campaign Superbaby Campaign – 2016 (World Breastfeeding week); maneuvered and implemented a global website & social media trend #HelpMomBreastfeed for the campaign in India and other geographies.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Digital Marketing Executive
Mediacom-Group M.
12.2021 - 08.2022
- Conducted comprehensive keyword research to identify high-value opportunities for content optimization.
- Optimize website content, meta tags, and other on-page elements to enhance search engine visibility and user experience.
- Monitor and analyze website traffic, rankings, and other key performance indicators using tools such as Google Analytics, Google Search Console.
- Assisted in the creation and optimization of Google Ads campaigns under the supervision of senior marketing professionals.
- Created compelling ad copy and optimized ad creatives to improve click-through rates (CTR) and conversion rates.
- Contributed to the development of client reports and presentations, highlighting key performance indicators (KPIs) and actionable insights.
- Established and achieved E-Commerce campaigns and analyzed media report for E-Commerce. Generated comprehensive reports showcasing campaign performance metrics (impressions, clicks, conversions, cost-per-acquisition (CPA)).
- Managed and organized internal communication to hold staff accountable to priorities.
Digital Marketing Executive
Korra Worldwide Advertising Pvt. Ltd.
10.2018 - 02.2019
- Monitored the work and quality of all creative campaigns and communication initiatives for Suzuki.
- Proficient in Google Ads campaign creation, optimization, and performance analysis.
- Conducted in-depth keyword research to identify high-volume, low-competition keywords.
- Wrote compelling ad copy that resonated with target audiences and increased click-through rates (CTR).
- Generated comprehensive reports showcasing campaign performance metrics (impressions, clicks, conversions, cost-per-acquisition (CPA)).
- Contributed to the development of client reports and presentations, highlighting key performance indicators (KPIs) and actionable insights.
- Monitor and analyze website traffic, rankings, and other key performance indicators using tools such as Google Analytics, Google Search Console.
- Collaborate with content creators, web developers, and graphic designers to ensure SEO best practices are integrated into website design and content creation processes.
Account Executive
Quasar Media-Group M
10.2015 - 04.2018
- Established and applied communication strategies & accomplished the projects of Hero, Havells and major Nestlé products like Maggi, Ceregrow, Munch, Start Healthy Stay Healthy, Milkmaid, Baby & me and Nestle Nutrition institute
- Monitored campaign performance through Google Analytics, identified areas for improvement.
- Generated comprehensive reports showcasing campaign performance metrics (impressions, clicks, conversions, cost-per-acquisition (CPA)).
- Managed a portfolio of Google Ads campaigns.
- Monitored website traffic and SEO performance using Google Analytics and Uber Suggest, providing data-driven insights for continuous improvement.
- Conducted in-depth keyword research to identify high-volume, low-competition keywords.
- Simplified the launch of Ceregrow and strategized, created and executed microsite for Ceregrow on Nestlé Corporate.
- Contributed to the development of client reports and presentations, highlighting key performance indicators (KPIs) and actionable insights.
- Proficient in Google Ads campaign creation, optimization, and performance analysis.
Education
B.Tech. in ECE -
Shankara Institute of Technology
Jaipur, IndiaSkills
- Digital Marketing
- Campaign Management
- Client Engagement
- SEO: Keyword research, on-page optimization, technical SEO, content optimization, link building, Google Analytics, Google Search Console, SEO tools (eg, Uber Suggest)
- Google Ads: Google Ads Platform (Campaign creation, management, optimization), Keyword Research & Targeting, Google Analytics & Data Reporting, Performance Tracking & Reporting, Ad Copywriting & A/B Testing
- WordPress Skills: Theme customization, plugin installation and configuration, content creation and management, website maintenance and security
- E-commerce (Amazon and Flipkart): Conversion Tracking & Analytics
Certification
Google Analytics Individual Qualification: 18/8/2023 - 18/8/2024
Google Ads Display Certification: 19/03/2024 - 19/03/2025
Google Ads Search Certification: 22/03/2024 - 22/03/2025
Internship
Account Management, Group M – Quasar, 2016, 2016
Languages
English
Timeline
Digital Marketing Executive
Mediacom-Group M.
12.2021 - 08.2022
Digital Marketing Executive
Korra Worldwide Advertising Pvt. Ltd.
10.2018 - 02.2019
Account Executive
Quasar Media-Group M
10.2015 - 04.2018
B.Tech. in ECE -
Shankara Institute of Technology