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Marketing & Advertising Strategist
Description & Responsibilities:
Published features for small to major businesses in a targeted community magazine, helping them gain local visibility and market presence.
Developed and executed comprehensive advertising strategies across multiple channels, including:
Targeted print media
Facebook Ads
Google Display Network
Instagram Ads
Key Contributions:
Enhanced overall ad effectiveness by improving:
Open and engagement rates
Penetration into high-value customer segments
Digital touchpoint opportunities
Market influence and brand visibility
Premier distribution in key local areas
Readership growth and response metrics
Strengthened brand identity for clients by aligning high-quality print campaigns with digital outreach, especially among local high-value customers.