Rajesh Soman
Toronto,Canada
Summary
SEM Specialist with over 5 years of progressive experience in driving business growth through innovative search engine marketing strategies. Expertise lies in crafting data-driven campaigns across multiple platforms, including Google Ads and Bing, focusing on maximising ROI and enhancing brand visibility. A proven ability to manage substantial budgets effectively and optimise campaign performance through detailed analysis and cross-functional collaboration. Committed to leveraging leadership skills and strategic thinking to elevate digital marketing initiatives in a managerial capacity. Seeking to make a significant impact as an SEM Manager by delivering exceptional results and fostering strong team dynamics.
Overview
5
5
years of professional experience
Work History
SEM Manager
Gale Agency
Toronto
01.2025 - Current
- Ensure monthly budgets are met through effective day-to-day account management.
- Optimize campaigns through regular updates and evaluations of conversion data.
- Develop quarterly tactical decks outlining innovative strategies to increase lead generation.
- Generated comprehensive weekly reports with actionable insights for the client.
- Regularly performed tests and experiments increasing operational effectiveness of the account.
- Managed creative trafficking for demand generation campaigns.
Senior SEM Specialist
Klick Health
Toronto
11.2023 - 01.2025
- Currently working as a Senior SEM Specialist at Klick Health, where I am responsible for planning and executing successful search engine marketing (SEM) campaigns to drive website traffic and conversions
- Developed and managed data-driven SEM campaigns across Google Ads and Bing for a pharmaceutical brand, driving strategic goals of brand awareness, lead generation, and increased total prescriptions
- Effectively managed a yearly total portfolio spend of $6 million, ensuring all SEM activities functioned within budget constraints
- This involved strategically allocating resources across campaigns and platforms to maximize return on investment (ROI)
- Monitored campaign performance data to identify areas for improvement and optimization
- This data-driven approach ensured that campaigns delivered the best possible results and maximized ROI
- Fostered strong relationships and collaborated effectively with cross-functional teams (Programmatic, Social, and Media) to ensure that SEM campaigns aligned seamlessly with the overall marketing strategy
- This collaborative approach ensured consistent messaging and a unified brand experience
- Leveraged monthly reports to identify areas for improvement and course correction
- This data-driven approach allowed for prompt adjustments to campaign strategies, maximizing return on investment (ROI) for clients
- Generated impactful results: Achieved 23% MoM spend increase, 71% conversion growth, and 4x YoY prescription boost
SEM Specialist
Klick Health
Toronto
03.2022 - 11.2023
- Worked as an SEM Specialist at Klick Health, where I was responsible for planning and executing successful search engine marketing (SEM) campaigns to drive website traffic and conversions
- Utilized Google Adwords and Google Analytics to conduct keyword research, optimize campaign performance, and track key metrics to ensure maximum ROI
- Developed and implemented effective SEM strategies, including ad copywriting and landing page optimization, to improve ad relevancy and drive higher click-through rates
- Conducted ROI analysis to measure the effectiveness of SEM campaigns and made data-driven decisions to optimize campaign performance and budget allocation
- Collaborated with cross-functional teams to ensure consistent branding and messaging across all SEM campaigns
Associate Account Manager
GroupM
Toronto
07.2021 - 03.2022
- Strategic SEM Planning & Execution: Develop and manage search marketing plans aligned with client goals
- Client Management & Budget Approval: Secure client buy-in for media budgets, strategies, and tactics
- Client Relationship Management: Foster positive client relationships through clear communication and exceeding expectations
- Revenue Generation & Optimization: Identify and maximize revenue opportunities for clients
- Campaign Performance Optimization: Monitor, track, analyze, and optimize campaigns to maximize client ROI
- Proven Success: Achieved 6.5% ROAS and exceeded sales targets by 45% (Q3 & Q4)
- High-Profile Experience: Managed accounts for Colgate, MGA, York University, and Paramount Productions (Avg
- Monthly spend: $80k)
- Data-Driven Optimization: Bi-weekly search query reports for streamlined keyword selection
- Budget Management Expertise: Daily monitoring of budget and bids for optimal account pacing
- E-commerce Management: Managed E-commerce platforms like Amazon & Instacart (Avg
- Budget: $50k/platform)
Digital Marketing Specialist at Google Ads
Teleperformance
Toronto
09.2020 - 03.2021
- Manage Google Ads for 130+ North American clients across diverse industries (Retail, Hospitality, E-commerce, Law, Travel, Service)
- Collaborate with clients to develop data-driven campaign plans & strategies (Search, Display, YouTube, App & Discovery) using Google Analytics & historical data
- Deliver measurable results: reach, engagement, brand awareness, acquisition & customer retention
- Optimize campaigns daily for maximum ROI by tracking revenue vs
- Spend
- Stay ahead of the curve: implement Google Ads platform updates and beta test features for eligible clients
- Craft campaign strategies & goals using tools like Performance Planner, Google Trends & Market Finder
Education
Bachelor's degree -
Dr. C. V. Raman University
KotaSunrise Career Academy
Skills
- Google Ads
- Google Analytics
- Microsoft Bing
- Google SA360
- Search campaign optimization
- Google Shopping
- Keyword research
- ROI Analysis and Targeting
- A/B Testing
- Ad copywriting
- Cross-functional collaboration
- Lead generation strategies
Languages
English
Timeline
SEM Manager
Gale Agency
01.2025 - Current
Senior SEM Specialist
Klick Health
11.2023 - 01.2025
SEM Specialist
Klick Health
03.2022 - 11.2023
Associate Account Manager
GroupM
07.2021 - 03.2022
Digital Marketing Specialist at Google Ads
Teleperformance
09.2020 - 03.2021
Bachelor's degree -
Dr. C. V. Raman University
Sunrise Career Academy
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