Rajdeep Ghuman
Surrey,BC
Summary
Professional sales and marketing expert with proven ability to drive strategic initiatives and boost revenue. Skilled in market analysis, campaign management, and client relations. Strong focus on collaborative teamwork and adaptable to changing trends and needs. Reliable, results-oriented approach with excellent communication and problem-solving skills.
Overview
11
11
years of professional experience
Work History
Sales/Marketing
Berelli Lighting
08.2023 - Current
- Implemented a new rental-based business strategy for standup 4k displays, diversifying revenue streams and meeting the dynamic marketing plans for clients
- Helped with custom lighting designs and layouts, domestic renovations and new construction
- Coordinating efforts with inside sales and technical support and following up on quotas and opportunities in Canada and U.S.
- Making joint sales calls with the agency sales team and training on products and process
Education Executive
Loreal Luxe, Lancôme
01.2023 - 06.2023
- Delivered product training, education, support, motivation and created plans for all Shoppers Drug Mart stores in my territory for Cosmetic managers, Beauty Advisers and L'Oreal demonstrators
- Built Lancommunity by mentoring in top pillars, new launches, new hires training, brand history, values, luxury service, skin care and makeup expertise and techniques, sustainability programs and led events
- Assisted the Regional Trainer and National Makeup Artist in seasonal trainings at the Hudson's Bay and Fairmont Hotel
- Worked closely with the Regional, Account Executive and Cosmetic Managers. Identified and provided feedback training needs to increase sales and profits, marketing share and enhance image
Account Executive
Clarins Fragrance Group
01.2020 - 12.2021
- Responsible for managing strategy and operations for the following brands: Prada, Paco Rabanne, Carolina Herrera and Jaun Paul Gaultier across all of Western Canada
- Actively involved in managing and improving store performance by setting clear sales targets weekly, monthly and yearly; offering support, driving team engagement through meetings, events, and trainings. Connected on a personal level with both the store teams and customers which helped to spot opportunities, understand pain points and really create a culture that's focused on improvement.
- Managed multiple client accounts simultaneously by organizing tasks, prioritizing effectively and staying ahead of the competition. Consistently exceeding client expectations through proactive strategies and timely delivery.
Account Executive
Clarins Fragrance Group
02.2019 - 12.2020
- Managed operations for high-end brands including Mugler, Azzaro, Coach, Jimmy Choo, Monteblanc, Oscar del la Renta across Western Canada, overseeing all logistics, inventory and sales strategies to ensure optimal brand performance
- Hired and managed yearly budgets for sales demonstrators, approved payroll, and coordinated high-profile events for multiple brands. Notably, led the Mugler Celestial Night event for VIP clients, resulting in over $60,000 in sales in one night across the top 4 Hudson's Bay doors.
- Consistently overachieved sales targets in top retail locations, building and strengthening relationships with all levels of staff and key stakeholders
- Trained teams on exclusive Mugler Fountain displays, imparting in-depth product knowledge visual merchandising techniques and customer service standards aligned with the brands mission. Enhanced the customer experience by ensuring all teams were equipped with the tools to represent the brands high standards and achieve sales goals
Mugler Counter Manager
Hudson's Bay
03.2018 - 02.2019
- Awarded an all-expenses-paid trip to Paris for exceeding all sales targets over 6 months, ranking as the top highest-selling counter during a nationwide company incentive
- Fostered brand loyalty by creating personalized experience for each customers, including maintaining detailed client files and following up with personalized thank you calls. These efforts contributed to stronger relationships and repeat business
- Organized and participated in special events to enhance brand visibility, securing prime locations for new product launches and initiatives aimed at boosting in-store sales and increasing brand awareness
Chanel Fragrance Lead
Hudson's Bay
10.2016 - 03.2018
Beauty Adviser
Shoppers Drug Mart
11.2014 - 09.2016
Education
Certification - Makeup Artistry
Blanche MacDonald
Vancouver, BC08-2014
High School Diploma -
New Westminster Secondary
New Westminster 06-2013
Skills
- Client Relationship Building
- Account Management
- Budget Management
- Negotiation and Contract Closing
- Problem Solving and Recommending Solutions
- Sales Strategy and Execution
- Makeup Artistry and Skin Care Specialist
- Event Planning and Coordination
- Staff Training and Development
- Leadership and Mentorship
- Public Speaking and Presentations
Timeline
Sales/Marketing
Berelli Lighting
08.2023 - Current
Education Executive
Loreal Luxe, Lancôme
01.2023 - 06.2023
Account Executive
Clarins Fragrance Group
01.2020 - 12.2021
Account Executive
Clarins Fragrance Group
02.2019 - 12.2020
Mugler Counter Manager
Hudson's Bay
03.2018 - 02.2019
Chanel Fragrance Lead
Hudson's Bay
10.2016 - 03.2018
Beauty Adviser
Shoppers Drug Mart
11.2014 - 09.2016
Certification - Makeup Artistry
Blanche MacDonald
High School Diploma -
New Westminster Secondary
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