Rajan Takiar
USA | Canada
Summary
Experienced product management and digital advertising professional with over 8 years of experience executing and managing successful projects, including digital advertising audits for biggest companies in North America like AT&T, Mazda, Bell, Disney and more. Skilled in Agile methodologies, thriving in fast-paced, collaborative environments and passionate about leveraging innovation and technology to drive business growth.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Product Manager | Product Owner
Avanquest
02.2022 - Current
- Managed web security and privacy-based desktop software product with over 8 million active users.
- Achieving monthly revenue goals of over $2 million through hosted search feed.
- Owned, and managed product roadmap, product backlog and ensure releases are properly planned and deployed.
- Collaborated with cross-functional teams to define, implement, and iterate on new features in agile environment ensuring it’s transparent, visible, and clearly communicated
- Effectively communicated roadmap updates and data to core management team to create better relationship with stakeholders and drive changes.
Campaign Manager
Perk Canada
01.2021 - 02.2022
- Managed portfolio of high ROI advertising campaign for traffic acquisition for search arbitrage on Perk Canada website publishing network.
- Conducted market research and analysis across various verticals like education, finance, health, travel and more to identify business opportunities and managed monthly budgets of up to $200k for media buying.
- Continuous optimization, keyword research and analysis of advertising campaigns for mobile performance and desktop performance using various tools on regular basis, while launching 10-20 new campaign on weekly basis.
Digital Performance Manager
Perkopolis
10.2019 - 06.2020
- Managed Perkopolis products for mobile and web platforms, driving performance measurement and data analysis.
- Tracked, analyzed and executed quality and continuous improvement initiatives to hold departments accountable for performance.
- Lead mobile app team, to develop new features and improve UI/UX, while achieving successful user acquisition goals through innovative marketing and push notification strategies.
- Monitored key performance indicators and built processes to support partner performance and growth. Implemented analytics and pixel tracking tools, creating data-driven dashboards for mobile app and web performance
- Supervised budgets and executed lead generation and retargeting campaigns on LinkedIn, Facebook, and Google Ads.
Web Marketing and Advertising Consultant
Freelance
01.2014 - 12.2019
- Provided strategic planning efforts for digital advertisement, driving customer base expansion for diverse small businesses and agencies.
- Successfully generated 10,000+ high-quality leads for various businesses through expertly crafted and results-driven Facebook and Instagram Advertising Campaigns
- Empowered clients to venture into lucrative E-commerce channels, including Amazon, Walmart, and eBay, ensuring seamless and successful market entry.
- Offered insightful coaching and guidance on adoption and usage of cutting-edge digital marketing strategies, including SEO, Email Marketing, Mobile App marketing, Google Analytics, and Paid Media.
- Contributed to business strategy and consultation through in-depth market research to understand opportunities, positioning, budget management and financial value.
- Executed full advertising campaign and research lifecycle to completion, managing external vendors and partnering with internal stakeholders.
Digital Advertising Manager
Mediaoptimise
10.2017 - 06.2019
- Managed high-profile digital display and social advertising audit projects for industry giants like AT&T, Bell, Mazda, and Disney, with advertising budgets exceeding $50 million per quarter.
- Analysed digital Ads for Media Quality, Compliance, and Brand Safety, leveraging Tableau to create comprehensive Audit reports at placement level.
- Validated quality and effectiveness of digital media through meticulous use of Ad Verification tools like ComScore and Double Verify
- Delivered strategic insights and intelligence to clients, enabling them to surpass industry standard benchmarks by 80% for digital media buys.
- Successfully reduced wasted ad spend from 60% to impressive 20%
- Integrated complex big data sets from multiple sources, ensuring accuracy of booked vs Actual results.
- Pioneered cost-saving initiatives, leading to remarkable $20 million reduction in ad spend wastage over single quarter, benefiting one of North America's largest advertising companies.
- Assessed and monitored Brand Safety metrics at domain and URL levels, implementing key performance indicators (KPIs) and ad-tech measurement tools.
- Successfully prevented advertising on negative content and eliminated issues related to Fraud, Bot traffic, and viewability.
- Provided expert digital consultancy to optimize viewability benchmarks, elevating digital paid media viewability rates from 40% to exceptional 60%, enhancing overall campaign performance.
Digital Marketing and Web Coordinator
Rosun Groups
05.2017 - 09.2017
- Managed digital Marketing and advertising campaigns. Designed and developed E-commerce Store and various product-based websites for different LOB.
- Increased website traffic 36% by implementing successful Google AdWords campaign and social media marketing.
- Measured and reported performance of digital campaigns and assessed against goals (ROI and KPIs).
Education
Graduate Certificate - Innovation Technology and Society
Concordia University
Montreal, QC04.2018
Bachelor of Engineering - Information Technology
Punjab Technical University
Punjab, India06.2016
Skills
- Data Analytics: Tableau, Power BI, Google Analytics, Google Data Studio, Excel, SQL
- Web Skills: E-commerce, CMS (WordPress, Shopify, Amazon Seller), MS Office suite
- Digital Advertising: AdTech, Ad Measurement, Ad Verification (Double Verify, Comscore) Ad Servers (DCM, Moat, Innovid), Google Ads, LinkedIn Ads, Facebook Ad Manager
- Product Management: Scrum tools, Jira, Confluence, User Stories, Acceptance Criteria, Product Backlog, User Acceptance testing, Software product development lifecycle, Agile methodologies
- Programming: Java, C, Linux Shell scripting
Certification
- Google Ads Display Certification - Dec 2019- Dec 2020
- Google Ads Search Certification - Jan 2020- Jan 2021
- Google Analytics Individual Certification - Jan 2020- Jan 2021
Languages
English
Native or Bilingual
Hindi
Native or Bilingual
Punjabi
Native or Bilingual
French
Elementary
Additional Information
Soft Skills:
Stakeholder Engagement: Building strong relationships with stakeholders, including development teams, and management, to understand their needs and align product development with business objectives.
Adaptable Problem Solver: Being open to change, iterating on product features based on feedback, market shifts, and emerging technologies.
Effective Communication: Strong verbal and written communicator, adept at bridging technical and business requirements for clear understanding.
Time Management: Prioritizing tasks, managing deadlines, and ensuring that the most important work is addressed first to meet project goals.
Timeline
Product Manager | Product Owner
Avanquest
02.2022 - Current
Campaign Manager
Perk Canada
01.2021 - 02.2022
Digital Performance Manager
Perkopolis
10.2019 - 06.2020
Digital Advertising Manager
Mediaoptimise
10.2017 - 06.2019
Digital Marketing and Web Coordinator
Rosun Groups
05.2017 - 09.2017
Web Marketing and Advertising Consultant
Freelance
01.2014 - 12.2019
Graduate Certificate - Innovation Technology and Society
Concordia University
Bachelor of Engineering - Information Technology
Punjab Technical University
- Google Ads Display Certification - Dec 2019- Dec 2020
- Google Ads Search Certification - Jan 2020- Jan 2021
- Google Analytics Individual Certification - Jan 2020- Jan 2021
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