RAISA AFRIDA
Calgary,AB
Summary
As a seasoned professional with over a decade of experience in admissions, sales, and business growth, Raisa has consistently exceeded sales goals and demonstrated a proven track record in business development. Passionate about education and its transformative power, Raisa is currently serving as a Director of Marketing and Admissions at a post secondary college. Raisa's dedication to helping newcomers, immigrants, refugees, and marginalized communities stems from her belief in diversity, inclusion, and equity.
Overview
13
13
years of professional experience
Work History
Director of Admissions and Marketing
MCG Career College
04.2022 - Current
- Increased student population 900% in less than two years.
- Increased brand awareness by developing and implementing comprehensive marketing strategies.
- Enhanced company revenue by $4 Million through effective business development initiatives and partnerships.
- Created monthly intakes as oppose to semester intakes.
- Increased social media presence and engagement (2nd position in Calgary among all public and private colleges).
- Developed 37 non profit partnerships to recruit future students.
- Introduced and implemented new LMS and CRM system to increase efficiency.
- Launched new company website.
- Worked on new program licensing ( 2 approved, 4 under review).
- Developed detailed admissions and marketing strategy and supported action plans detailing marketing and admissions activities designed to meet the strategic needs and objectives of the college.
- Designed effective and user-friendly processes for both admissions and applicant review.
- Devised and implemented strategic recruitment plan with consideration to both long and short term goals.
- Created marketing calendar for all ad campaigns, contents and events.
- Led 40+ events in last 2 years.
- Recruited, trained and onboarded all new admissions staff.
- Started expansion in Edmonton and Saskatchewan.
Assistant Director of Admissions
CDI College
06.2020 - 03.2022
- Recruited students for various brand names of Campus Support in Alberta, British Columbia, Ontario, and Quebec. (Renaissance Award winner for achieving $3.5 Million net growth in admissions, 2021)
- Coordinated and participated in campus recruitment events, orientation programs and open houses.
- Developed marketing campaigns to relay school's mission to prospective parents and students.
- Being the very first ADOA to do third party agency contracts for local and international students, brought $2 million net revenue in 2 years.
- Increased community engagement as a Goodwill Ambassador of AB South region
Business Development Administrator & Instructor
Bow Valley College
09.2017 - 05.2020
- Consulted with prospective students (primarily recent immigrants) to suggest course and program selections based on labour market research, credential requirements, and competency framework.
- Interpreted qualitative and quantitative data and report findings; presented market data analysis summaries.
- Taught Business Admin and Business Ethics courses for two semesters to students enrolled in diplomas.
- Coordinated student recruitment events for local and international students.
- Negotiated and closed long-term agreements with new clients in assigned territory.
- Generated new business with marketing initiatives and strategic plans.
- Established relationships with key decision-makers within customer's organization to promote growth and retention.
Executive Administrator
Houston Oil & Gas Limited
01.2016 - 11.2017
- Acted as the liaison between the executives and internal/external clients
- Created and maintained company's corporate website and web contents
- Planned both internal and external events and staff trainings.
- Prepared and distributed memos describing company's administrative policies and procedures to all staff members.
- Oversaw HR training, coaching, mentoring and staff retention.
- Reduced office expenses by finding smarter solutions for vendors, suppliers and services.
Lead Bank Teller
CIBC
09.2016 - 03.2017
- Provided personalized, front-line service to bank customers
- Mentored and trained new tellers on bank procedures and customer service standards.
- Consistently achieved targets for service ratings, referrals, and other KPIs
- Managed daily bank operations by processing customer transactions and providing exceptional customer service.
Store Manager
Victoria’s Secret
10.2015 - 09.2016
- Ensured optimal customer care and sales goals in excess of the global brand and corporate standards
- Assisted with hiring, training and mentoring new staff members.
- Managed inventory control, cash control, and store opening and closing procedures.
- Managed store employees successfully in fast-paced environment through proactive communication and positive feedback.
Tutor
SAIT
04.2016 - 07.2016
- Collaborated with students to complete homework assignments, identify lagging skills, and correct weaknesses.
- Tutored diverse groups of students to strengthen subject comprehension, boost confidence and build important learning skills.
- Enabled underachieving students to reach target attainment levels by providing individualized coaching and activities.
- Conducted group tutoring sessions to help students engage active learning and critical thinking skills.
Assistant Manager
Melanie Lyne
01.2015 - 10.2015
- Reviewed sales and gross profit report to assess company efficiency.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
Regional Manager
The Hudson’s Bay
05.2014 - 01.2015
- Increased sales by 35% within three months of joining the company
- Supervised staff to optimize brand expansion initiatives and productivity.
- Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
Technical Support Representative
Shaw Communications
09.2013 - 03.2014
- Provided technical solutions to customers with Cable, Phone and Internet services.
- Achieved recognition for creating excellent customer experience and generating highest results in service agreement. Awarded Employee of the Month several times.
Intern
British American Tobacco Bangladesh
01.2013 - 04.2013
- Integrated the business cohesively into a single model within SAP financial operating system.
News Anchor
Channel I Television
01.2011 - 01.2013
- Read prime time national and international news as part of the leading International TV channel in Bangladesh that is broadcasted in Middle East and North American countries.
Teaching Assistant
North South University
09.2011 - 03.2012
- Supported five Business and Humanities & Social Sciences Professors and Deans and students
Education
MBA - Global Energy and Sustainable Development
University of Calgary
Calgary, AB03.2022
Bachelor of Business Management - General Management, Social Responsibility
University of Lethbridge
Calgary, AB12.2017
Skills
- Project Management
- Regulatory Compliance (PCC)
- Coaching and Counseling
- Strategic Partnership
- Build Revenue Streams
- Fundraising Coordination
- Employee Motivation and Performance
- Training and Development
- Social Work
- Executive LeadershipPublic Relations
- Brand Management
- Event Management
- Research & Reporting
- Diversity Management
- LMS, CRM, Office 365
Additional Information
- Awarded 'Model Citizen' by Bangladesh Association of Calgary for community service.
- Mentoring immigrant women at Calgary Immigrant Women's Association to prepare for entering labor market.
- Mentoring new comers at Centre for Newcomers to prepare them for job interviews.
- Supporting adult learners with computer literacy and youth training at Zalmi Society.
- Helping the project of 'Dress for Success' at Making Changes Foundation.
- General Executive Member of University of Lethbridge Alumni Association.
- Active member of Haskayne Alumni Association.
- Contributing to bring together communities through multicultural events in different South Asian communities.
Timeline
Director of Admissions and Marketing
MCG Career College
04.2022 - Current
Assistant Director of Admissions
CDI College
06.2020 - 03.2022
Business Development Administrator & Instructor
Bow Valley College
09.2017 - 05.2020
Lead Bank Teller
CIBC
09.2016 - 03.2017
Tutor
SAIT
04.2016 - 07.2016
Executive Administrator
Houston Oil & Gas Limited
01.2016 - 11.2017
Store Manager
Victoria’s Secret
10.2015 - 09.2016
Assistant Manager
Melanie Lyne
01.2015 - 10.2015
Regional Manager
The Hudson’s Bay
05.2014 - 01.2015
Technical Support Representative
Shaw Communications
09.2013 - 03.2014
Intern
British American Tobacco Bangladesh
01.2013 - 04.2013
Teaching Assistant
North South University
09.2011 - 03.2012
News Anchor
Channel I Television
01.2011 - 01.2013
MBA - Global Energy and Sustainable Development
University of Calgary
Bachelor of Business Management - General Management, Social Responsibility
University of Lethbridge
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