Dynamic marketing professional with established success at ADVANCED ACCESSORIES LIMITED, specializing in strategic marketing and budget management.
Overview
3
3
years of professional experience
1
1
Certification
Work History
Marketing Officer-Communications and Order Management
ADVANCED ACCESSORIES LIMITED
Dhaka, Bangladesh
09.2022 - 08.2023
Took ownership of the sales team recruitment and onboarding process, ensuring proper training and readiness for client interactions.
Spearheaded multiple client acquisition strategies, helping expand the company’s overseas network, and boost export sales.
Developed and implemented sales volume planning tools to support quarterly and annual sales goals.
Led cross-functional coordination between marketing, finance, and supply chain teams to improve response time and order accuracy.
Played a critical role in preparing budgets and forecasts that aligned with executive objectives.
Negotiated contracts with media outlets for advertising and promotional activities.
Monitored industry trends by attending relevant events or reading publications.
Developed and implemented digital marketing plans to incorporate SEO, social media platforms, and video campaigns.
Junior Marketing Executive
STATA IT LIMITED
Dhaka, Bangladesh
01.2021 - 08.2022
Led awareness campaigns that introduced smart home automation to targeted, high-income urban audiences.
Directed two digital marketing campaigns and contributed to all active promotions, helping the brand gain regional recognition.
Designed campaign visuals and coordinated with electricians and sales staff to ensure consistent messaging across all touchpoints.
Secured B2B collaborations with real estate firms, facilitating the integration of automation into luxury properties, including a 6,000 sq. ft. Apartment project.
Handled customer inquiries and feedback with a focus on maintaining satisfaction, and improving service offerings.
Planned and executed events, such as trade shows and product launches, to promote brand and products.
Implemented SEO strategies to improve website visibility and drive organic traffic.
Drafted reports on performance of various marketing activities against established objectives.
Planned advertising campaigns for online, print and other mediums.
Analyzed campaign performance data to identify opportunities for optimization and improvement.
Established and maintained effective communications channels with stakeholders to ensure transparency and alignment on marketing initiatives.
Education
BBA - International Business & Marketing, Human Resource and management
Independent University Bangladesh
Master of Business Administration - International Business Management
University Canada West
Skills
Sales forecasting and planning
Digital marketing and branding
Client relationship management
Cross-functional leadership
Recruitment and staff development
Market research and targeting
Budgeting and resource allocation
Microsoft Office Suite proficiency
B2B negotiation and partnerships
Project management and integration
Extracurricular Activities
Former Joint Secretary of IUB Art Club
Certification
DMI ( Digital Marketing Institute)
Languages
English
Professional
Bengali
Professional
Hindi
Limited
References
References available upon request.
Timeline
Marketing Officer-Communications and Order Management
ADVANCED ACCESSORIES LIMITED
09.2022 - 08.2023
Junior Marketing Executive
STATA IT LIMITED
01.2021 - 08.2022
BBA - International Business & Marketing, Human Resource and management
Independent University Bangladesh
Master of Business Administration - International Business Management