Raif Akhund
Mississauga,ON
Summary
Accomplished marketing professional with demonstrated success in developing and implementing strategic approaches to drive market growth and bottom-line profitability. Strong communicator with natural leadership talent and high energy. An impactful and successful manager is talented at building teams and motivating personnel to new levels of performance.
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share, and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations, and campaign optimization. I am ready to offer 20 years of experience in a new role dedicated to achieving exceptional results on tight timetables.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Marketing Executive
Lyceum Security
Mississauga, ON
02.2020 - Current
- Developed marketing strategies and campaigns to increase brand awareness.
- Created content for various digital channels, including websites, social media, and email.
- Managed relationships with external vendors, agencies, and suppliers to ensure effective delivery of services.
- Conducted market research to identify consumer trends and preferences.
- Analyzed customer feedback to improve the quality of products and services.
- Established pricing strategies for new products by analyzing the competitive landscape.
- Organized promotional events such as conferences, trade shows, and product launches.
- Prepared monthly budget forecasts for all marketing activities.
- Ensured compliance with relevant laws and regulations in all marketing efforts.
- Coordinated with design teams to create visuals that capture the attention of the target audience.
- Prepared detailed marketing forecasts on a daily, weekly, and quarterly basis.
- Created sales strategies to promote advertising offerings and motivate larger deals.
Sales Executive
CAMS College of Accounting & Management Sciences
Abu Dhabi , U.A.E
01.2016 - 12.2020
- Developed and implemented sales strategies to meet customer needs and increase revenue.
- Cultivated relationships with existing customers to encourage repeat business.
- Analyzed market trends and the competitive landscape to identify opportunities for growth.
- Create marketing materials, such as brochures, flyers, and newsletters, to promote products or services.
- Negotiated contracts with clients on behalf of the company.
- Identified new potential markets and developed plans for targeting them.
- Utilized CRM software to track leads and manage accounts throughout the sales cycle.
- Generated reports summarizing sales performance metrics and presented findings to the management team.
- Implemented processes for cross-selling products or services based on customer needs.
- Organized promotional activities such as trade shows or webinars aimed at increasing brand awareness.
Education
BBA - Business Accountancy
Karachi University
Karachi, Pakistan09.1990
Skills
- Cross-Functional Team Leadership
- Product Launches
- Sales Promotions
- Direct Marketing Campaigns
- Marketing Plan Development
- Mobile Advertising Platforms
- Competitive Analysis
- Pricing Strategies
- Quantitative Analysis
- App Marketing
- Digital Advertising
- Account Management
- Campaign Management
- Computer Skills
- Media Relations
Certification
- Security Guard and Investigator Certificate
- Truck Dispatcher Certificate Certificate
Languages
English
Full Professional
Hindi
Limited
Urdu
Limited
Arabic
Limited
References
References available upon request.
Timeline
Marketing Executive
Lyceum Security
02.2020 - Current
Sales Executive
CAMS College of Accounting & Management Sciences
01.2016 - 12.2020
BBA - Business Accountancy
Karachi University
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