Summary
Overview
Work History
Education
Skills
References
Hobbies and Interests
Training
Personal Information
Languages
COOKING, TRAVELLING
Timeline
Generic

Raheemat BASHIRU

Misisuaga,Ontario

Summary

Event planning professional with knack for delivering memorable experiences and managing all aspects of event execution. Proven ability to oversee event logistics, from conceptualization to completion, while maintaining strong focus on teamwork and adaptability. Reliable and results-driven, with strong skills in negotiation and client relations.

Overview

25
25
years of professional experience

Work History

Event Planner

MTT DRINKS AFFAIR (SELF OWNED)
04.2019 - 08.2024
  • Coordinated schedules and timelines for events.
  • Managed logistics for successful events, including cost, returns management.
  • Conferred with event staff at event site to coordinate details.
  • Adapted quickly to unforeseen circumstances or changes in the event landscape, implementing contingency plans as needed.
  • Performed event coordination for larger parties and gatherings.
  • Managed event logistics and operations.
  • Delivered contracts with clients, securing cost-effective solutions without compromising quality or service levels.
  • Performed face-to-face meetings to finalize contract for services and event details.
  • Coordinated with participating vendors during event planning.
  • Utilized project management skills to keep events on track while meeting deadlines and staying within budget parameters.
  • Developed tailored event plans to meet client objectives, ensuring seamless execution and positive guest experiences.

NEW DISTRIBUTOR MANAGER

Guinness Nigeria Plc
07.2017 - 03.2019


- Work with Sales team to identify white spaces across all sales region and recommend recruitment of distributors to close gaps

-Access and recruit new distributors across the country using standard requirements given by the organization

- Oversee end-end steps in unbundling new distributors.

- Work with sales and other relevant departments in ensuring smooth start up of the new distributors.

-Track and review periodic performances of new distributors

-Support new entrants with partnership for growth








Route to Consumer Implementation Manager

Guinness Nigeria Plc
10.2013 - 06.2017
  • Worked in Sales region during all stages of the Route to Consumer transformation, Diagnosis, Design, Pilot and Implementation
  • Work with the Commercial Work stream Lead to define the market customer segmentation model, service levels requirement, and portfolio and QDVPPP standards for each segment
  • Work with the Commercial work stream lead to define how each segment & outlet will be serviced and what skill set is required (contact & coverage strategy)
  • Work with the Commercial work stream Lead to define the distributor & wholesaler segmentation model and assess current partners including 3rd party customers on Finance and Supply lead
  • Utilize best practice toolkits against all commercial work-streams to define the prescribed process & KPIs for the market
  • Toolkits to include: Field Sales Process, Key Account Process, Distributor & Wholesaler Process, Innovation Process

Area Sales Manager

Guinness Nigeria Plc
06.2012 - 09.2013
  • Drive achievement of profitable volume/market share target for the area via delivery of QVDPPP sales drivers for the Area
  • Ensure RRS scheme within the area is fully deployed and standards maintained as per guidelines from retail redistribution manager
  • Ensures contact with all Key Distributors within the area and top 5 wholesalers of each Distributor
  • Work closely with distributor operations to ensure the agreed KPIs are delivered by distributors
  • Holds regular business reviews with key distributors focusing on growth drivers and delivery against distributor platform for growth program
  • Works with DFS/Treasury managers to ensure DFS scheme is well run with no returned cheque
  • Manage Retail Sales Managers and develop their capability in building and ensure a talent pipeline
  • Ensures brilliant execution of customer marketing/marketing promotional activities by ensuring the right outlets are selected, agencies are adhering to our standards, constant review of what is working and on time in full delivery of reporting

Distributor Development Manager

Guinness Nigeria Plc
08.2010 - 06.2012
  • Responsible for the development, tracking, deployment of distributor infrastructure
  • Ensure all conditions in place locally to make warehousing development, forklifts capability, other supply chain and warehouse management principles are applied at distributors
  • Responsible for training and structured coaching of distributor and GN staff on distributor development initiatives like Vendor Management Inventory, WMS, distributor IT infrastructure and other RtC initiatives
  • Collate local reporting and identify main priorities for improvement by the Divisional teams
  • Most ensure that distributor operations are in line with agreed Distributor Standard Operating System and tracked through agreed dashboard
  • Must ensure that Monthly action plans are effective, especially for the weakest distributors on Warehouse infrastructure – to achieve this must regularly track distributor delivery against agreed timelines for infrastructure development
  • Manage Business Development Managers and develop their capability in building and ensure a talent pipeline
  • Responsible for preparing and reviewing distributor Annual Business Plan, P&L and ensuring optimal financial healthiness of distributor

Business Development Manager

Guinness Nigeria Plc
03.2006 - 08.2010
  • Responsible for the development, tracking of wholesalers within assigned territory
  • Drive full range stocking of all Guinness Products in wholesale outlet
  • Brilliant execution of tactical initiatives to drive sell out
  • Work with other sales team to drive business standard with consumers
  • Support wholesalers in driving FIFO practice

Retail Sales Executive

Guinness Nigeria Plc
11.2004 - 03.2006
  • Responsible for the development, tracking of retailers within assigned territory
  • Drive full range stocking of all Guinness Products in retail outlet
  • Brilliant execution of tactical initiatives to drive sell out
  • Work with other sales team to drive business standard with consumers
  • Support retailers in driving called out standards

System Operator

Power Holding Company Limited
03.2001 - 10.2004
  • Responsible for monitoring of 132/33KV transmission system in assigned network
  • Support to approve power outage request from fault clearing crew
  • Drive load shedding on feeders based on necessary actions
  • Isolate faulty breakers and isolators from existing network

NYSC

Power Holding Company Limited
04.1999 - 03.2000
  • Worked in Distribution Dept to plan outage/load shedding
  • Assist in load analysis, installation and testing of transformer
  • Interpretation and calculation of load ration
  • Maintenance of RMU and breakers

Enumerator

National Electric Power Authority
04.1999 - 03.2000
  • Listing All Customers in the district
  • Assist in distribution of bills for payment
  • Work with protection team to repair and install transformers

Education

Master of Business Administration - Marketing

Lagos State University
Jibowu, Yaba
01.2008

Post Graduate Diploma - Marketing

Lagos State University
Jibowu, Yaba
01.2006

Higher National Diploma - Electrical Engineering

The Polytechnic
Ibadan, Oyo State
01.1999

Certificate - Computer Appreciation

University of Abeokuta
Abeokuta, Ogun State
01.1997

National Diploma - Electrical Engineering

Ogun State Polytechnic
Abeokuta, Ogun State
01.1996

Skills

  • Microsoft Windows 2007
  • Millennium Edition
  • Windows 2000
  • Windows XP
  • Windows Vista7
  • Windows Server family (2000 - 2003)
  • Linux (Red Hat)
  • Sun Solaris
  • Word processing applications
  • Spreadsheet applications
  • PowerPoint Presentation

  • Management skills
  • Leadership skills
  • Project coordination
  • Ability to work under pressure
  • Written communication skills
  • Oral communication skills
  • Ability to work with all levels of an organization
  • Initiative
  • Problem-solving skills
  • Project completion

References

Available upon request.

Hobbies and Interests

  • Studying
  • Adventure
  • Meeting people

Training

  • Effective Sales Skills Course
  • Negotiation Skills
  • Objection Handling
  • Defensive Diving Skills

Personal Information

  • Place of Birth: Ogun State (Ogere Remo, Ikenne L.G)
  • Date of Birth: 08/07/74
  • Gender: Female

Languages

English
Professional Working

COOKING, TRAVELLING

At my leisure time, i enjoy cooking my native dishes and exploring other menu,  I  specialized in making different rice based menu with delicious protein.  Aside cooking, I love driving long distance hence made travelling my hobby. I have almost 15 years driving experience . I derived joy in travelling as a result of my field work as a sales manager.

Timeline

Event Planner

MTT DRINKS AFFAIR (SELF OWNED)
04.2019 - 08.2024

NEW DISTRIBUTOR MANAGER

Guinness Nigeria Plc
07.2017 - 03.2019

Route to Consumer Implementation Manager

Guinness Nigeria Plc
10.2013 - 06.2017

Area Sales Manager

Guinness Nigeria Plc
06.2012 - 09.2013

Distributor Development Manager

Guinness Nigeria Plc
08.2010 - 06.2012

Business Development Manager

Guinness Nigeria Plc
03.2006 - 08.2010

Retail Sales Executive

Guinness Nigeria Plc
11.2004 - 03.2006

System Operator

Power Holding Company Limited
03.2001 - 10.2004

NYSC

Power Holding Company Limited
04.1999 - 03.2000

Enumerator

National Electric Power Authority
04.1999 - 03.2000

Post Graduate Diploma - Marketing

Lagos State University

Higher National Diploma - Electrical Engineering

The Polytechnic

Certificate - Computer Appreciation

University of Abeokuta

National Diploma - Electrical Engineering

Ogun State Polytechnic

Master of Business Administration - Marketing

Lagos State University
Raheemat BASHIRU