Ragheed Akeel

In my role as an SEO Specialist, I am responsible for developing and executing comprehensive SEO and GEO strategies that align with campaign objectives and deliver tangible business outcomes. I work closely with both clients and internal teams to drive measurable growth, ensuring our marketing efforts are data-driven, results-focused, and continuously refined for optimal performance. My approach emphasizes collaboration, innovation, and delivering value through a mix of technical skills, creative direction, and strategic leadership.

Notable Achievements:

• Increased monthly average online purchases for an eCommerce client by over 106% and boosted average monthly sessions by 83%, achieving almost $100,000 in average monthly sales.
• Achieved a 125% increase in average monthly sessions and a 200% boost in conversions for local clients over 2 years.
• Interpreted and reported GA4 and GSC analytics to clients, clearly demonstrating campaign effectiveness and successfully guiding SEO and GEO strategy decisions.
• Trained and onboarded junior staff, providing impactful mentorship and process improvements that aligned new team members with client needs and ongoing goals.
• Achieved notable results across eCommerce, real estate, legal, and tech sectors, delivering successful outcomes for B2C, B2B, and SaaS clients.

As a Digital Marketing and SEO Specialist, my primary responsibility was to conduct extensive research and analysis on the non-profit organization's former digital marketing efforts. My objective was to identify a suitable target audience and implement an effective SEO strategy that aimed to increase community engagement and enhance the organization's reputation and drive up website engagement. I was responsible for analyzing data, identifying trends, and making informed recommendations to the marketing team.

Notable Achievements:

• Analyzed consumer data to identify market trends and inform product development strategies.
• Analyzed and interpreted GA4 and GSC data to understand site traffic & engagement limitations.
• Implemented SEO strategies and achieved an 80% increase in site traffic over 8-months.
• Utilized organizational software to coordinate with a team of 6 people to achieve the goal of increasing traffic over a 6-8 month period.
• Consistently utilized HTML & Javascript to perform necessary edits on the website.

As a digital marketer and marketing advisor, my responsibilities include consulting with businesses to create content that align with their brand, planning and producing high-quality photos and videos, editing content for optimal impact, and using Adobe products to create creative content to promote products, events, and services. This includes editing short-form content for platforms such as TikTok and Instagram, as well as long-form content for YouTube. Additionally, I helped create and audit websites, implemented SEO strategies to increase site traffic, created blog posts and articles, and I documented events for social media pages, ensuring that businesses stood out and engaged their audiences effectively.

Notable Achievements:

• Developed engaging content for various digital platforms, enhancing brand visibility and audience engagement.
• Proficient in utilizing Adobe's suite of software, Lightroom, Photoshop, and Premiere Pro.
• Copywriting blogs and articles for clients in diverse industries.
• Identified trends from keyword data using tools like Google Trends, Ahrefs, and Semrush.

As a Marketing and Operations Assistant, my role was to support the marketing team's strategic initiatives and ensuring smooth hotel operations. I contributed to market research, data analysis, and report generation, identifying trends and opportunities for promotional campaigns across various channels. I excelled in managing inventory, coordinating with suppliers, and maintaining effective communication with guests and upper management. With a strong focus on customer service, I addressed inquiries, resolved issues, and prioritized guest satisfaction. I was driven to improve my organizational skills, attention to detail, and proficiency in marketing analytics.

Notable Achievements:

• Increased online bookings by 10% through the implementation of targeted marketing campaigns.
• Improved operational efficiency by optimizing inventory management processes, leading to a cost reduction of 8% and ensuring seamless supply chain operations.
• Elevated customer satisfaction by implementing personalized service initiatives, resulting in a 10% increase in positive guest feedback and fostering long-term guest loyalty.