Raghav Sood
Toronto,ON
Summary
Highly motivated, result oriented marketing professional with experience in Market Research, Communication, Brand & Product Marketing, Direct to Consumer (DTC) Marketing, Digital Marketing, Strategic Marketing and Media Planning; Across multiple industries such as Food, Retail, Banking, Online Betting, Tele Communications & Online Education. Seeking a challenging position at a leading multinational in Europe or North America.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Media Coordinator
Ethnicity Matters (Canada's No.1 Ethnic Ad Agency)
08.2023 - Current
- Strategic media planning for budgets exceeding $200K to improve brand awareness and conversion rates for clients such as McCain, TVO ILC, TD Bank, Real Canadian Super Store, Bet MGM, Rogers, and more
- Strategic allocation of media budgets between traditional and digital media tactics in alignment with campaign objectives
- Timely generation of post-campaign performance reports & competitive reports to provide valuable insights and recommendations for future planning activities
- Primary research by comparing variables on Vividata to better understand consumption behavior amongst the target audience
- Liaise with external Out of Home & Digital vendors (OLV, Direct Buy, etc.) to ensure the timely launch of the campaign
Marketing Strategy Intern
Ethnicity Matters (Canada's No.1 Ethnic Ad Agency)
05.2023 - 08.2023
- Conduct market research & create elaborate presentations on consumer demography, multicultural trends & more to identify investment opportunities for clients
- Assist in developing strategic presentations for potential clients and RFPs
- Undertook training for Vividata
- Conducted field work to provide customer insights and gather real time data for various clients across industries
Assistant Manager - Brand & Direct Marketing
HDFC Bank (India's Largest Private Sector Bank)
01.2020 - 05.2022
- Managed the campaign deliverables for a variety of retail banking products such as Cards (debit, credit, prepaid), Loans, Insurance & Customer Credit Rating
- Collaborated with cross functional teams across campaigns, product, brand, risk, and external marketing agencies to execute direct-to-consumer promotional & seasonal offer-based campaigns
- Improved the existing creative delivery process by developing Emailer templates / stencils. This optimization enabled the bank to deploy 4x creatives
- Created content using analytical and consumer-led insights for marketing channels such as Emailers, SMS, WhatsApp, Website Banners & Mobile Notifications
- Curated re-marketing communication scripts to strategically to drive conversions and improve engagement for loan application forms (auto & two wheeler loan)
- Worked closely with the Brand team to ensure brand guidelines are implemented across assets for major bank-wide campaigns
Education
Master of Marketing -
Schulich School of Business
Toronto, ON08.2023
Bachelor of Commerce -
H.R. College of Commerce & Economics
Mumbai, India06.2019
Languages
English
Native or Bilingual
Certification
- Behavioral Economics - HDFC Bank; 2020
- Google Ad Search - Schulich School of Business; 2022
- Social Media Monitoring Strategy & Skills - Schulich School of Business; 2022
Timeline
Media Coordinator
Ethnicity Matters (Canada's No.1 Ethnic Ad Agency)
08.2023 - Current
Marketing Strategy Intern
Ethnicity Matters (Canada's No.1 Ethnic Ad Agency)
05.2023 - 08.2023
Assistant Manager - Brand & Direct Marketing
HDFC Bank (India's Largest Private Sector Bank)
01.2020 - 05.2022
Master of Marketing -
Schulich School of Business
Bachelor of Commerce -
H.R. College of Commerce & Economics
- Behavioral Economics - HDFC Bank; 2020
- Google Ad Search - Schulich School of Business; 2022
- Social Media Monitoring Strategy & Skills - Schulich School of Business; 2022
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