Hi, I’m
RAE-LEIGH FERRIS
Kelowna,Canada
Overview
17
years of professional experience
1
Certificate
Work History
Premium Canada Holdings Inc.
Sales and Marketing Manager
09.2020 - Current
Job overview
- Achieved a substantial increase in sales from 1.3 to 2.1 million in the space of three years
- Significantly grew the company's customer base by over 60% over two years
- Focus is on B2B Business strategy: 30% service based, and 70% product/equipment sales
- Develop and execute marketing plans while managing advertising budgets effectively
- Revamped customer service policy to align with company values, increase customer base
- Attend trade shows to generate business from local contractors to large municipalities
- Implemented CRM RISERR; integrated it with SAGE to ensure a seamless sales pipeline
- Make certain that company short term objectives and long term goals are achieved
- Track and interpret efficiency and productivity; develop corresponding action plans
- Protect all Premium Canada assets - people, property, financial resources, information.
The AI Agent
Results Specialist/Sales Consultant
01.2019 - 01.2020
Job overview
- Coached real estate professionals on lead generation and relationship selling, resulting successfully across the board in increased sales and excellence in customer satisfaction
- Collaborated with several high-performing professional athletes about generating a brand identity, developing a target market, and creating an effective sales funnel
- Conducted sales coaching sessions and tandem sales to assist clients with closing
- Worked with various platforms such as SLACK, Calendly, LinkedIn Sales Navigator, Close, and RISERR to streamline sales processes and increase productivity.
Change Your Results High Performance Coaching
Sales Coach
01.2017 - 01.2019
Job overview
- Achieved a 20% increase in new business at the company within the first year
- Utilized communication skills to follow up on leads and cold call potential clients
- Negotiated contracts; developed agreements; assisted in coaching for revenue growth
- Coordinated and developed motivational events to generate and close new clients
- Leveraged in-depth knowledge of the industry to identify new business opportunities
- Collaborated with business managers/owners to ensure needs and expectations were met
- Worked with facets within company to set goals and define strategies to achieve targets.
Careers: The Next Generation, S.E. Alberta Campus
Field Director
01.2014 - 01.2016
Job overview
- Promoted the Registered Apprenticeship Program in nine schools, increasing enrollment
- Guest speaker for professional development, chamber, or college functions to promote trades; resulted in an increase in enrollment among women, underrepresented groups
- Liaised with employers of RAP students; assisted in the placement of new apprentices with employers; generated sponsorships for the program as well as scholarship donors
- Coordinated networking events and sat on various boards within the community, which helped to establish valuable partnerships and foster goodwill in the community
- Coordinated meetings, volunteer events; spear-headed fundraising efforts, sponsorships
- Managed logistics of the SE Skills Competition held at Medicine Hat College
- Coordinated a Try a Trade and a career fair held in conjunction with the competition
- Hosted an award ceremony event, invited delegates and media to promote sponsorship
- Generated sponsorships for students in provincial, national, international competitions.
Brooks Composite High School
Career & Academic Counsellor
01.2007 - 01.2010
Job overview
- Offered clear options to students of all abilities moving on to post secondary schools
- Collaborated regularly with colleagues regarding academics and students' well being
- Maintained regular telephone, email correspondence with post secondary institutions
- Complied with all professional guidelines regarding ethics and professionalism
- Attended professional development; shared information with students, colleagues.
Education
Athabasca University
Career Counseling Diploma
01.2006
University Overview
University of Phoenix
Stress Management Facilitation
01.2003
University Overview
University of British Columbia
Associate Social Work
01.1997
University Overview
Okanagan University College
Associate of Arts
01.1995
University Overview
Trent College
Business Management (Marketing) Diploma
01.1994
University Overview
Skills
- Excellence in fostering long-term strategic relationships, partnerships with stakeholders
- Consistently vision-driven; motivated by big picture logistics and marketing strategy
- Able to create exceptional, successful marketing strategies and execute them seamlessly
- Excellence across a diverse portfolio: B2B sales and strategy, pipeline sales; sponsorship
- Significant experience creating sales funnels and customer communications systems
- Proficiencies in various modes of digital marketing: SLACK, Calendy, LinkedIn Sales, Navigator, Close, Riserr, CanvaPro, MarketingBoost, ClickFunnels, MailChimp, Trello
- Motivated and organized; results oriented for both short term and long term objectives
- Innovative, bold, and strategic; able to identify issues quickly and resolve effectively
- Adept in composing reports and transparently conveying information to stakeholders
Timeline
Sales and Marketing Manager
Premium Canada Holdings Inc.
09.2020 - Current
Results Specialist/Sales Consultant
The AI Agent
01.2019 - 01.2020
Sales Coach
Change Your Results High Performance Coaching
01.2017 - 01.2019
Field Director
Careers: The Next Generation, S.E. Alberta Campus
01.2014 - 01.2016
Career & Academic Counsellor
Brooks Composite High School
01.2007 - 01.2010
Athabasca University
Career Counseling Diploma
University of Phoenix
Stress Management Facilitation
University of British Columbia
Associate Social Work
Okanagan University College
Associate of Arts
Trent College
Business Management (Marketing) Diploma
Summary
My sales and marketing experience is rooted in customer service excellence, collaboration, and integrity. I am consistently customer-oriented with the ability to develop an instant rapport and to build enduring relationships and partnerships. I have a track record of meeting or exceeding sales goals through my proven approach to client service. With a resolution-centered focus, I can capably manage sensitive or complex issues in a positive manner. Over the duration of my time in sales, I have grown my specialization in stakeholder relations. A leader in previous roles, I am an asset to any organization that calls for business acumen, innovation, and commitment.
Certification
True Colors Level 2 Personality Dimensions in Action (Sales/Conflict Resolution/Team Building Streams)
References
References
Happily provided upon request
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