Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Radhika Mehta

Toronto,ON

Summary

  • Skilled in developing and launching marketing strategies across platforms to achieve campaign objectives
  • Proficient in SEO tools like Ahrefs, SEMrush, Google Analytics, and Google Search Console
  • Experience in writing long, engaging content and developing content marketing plans

Overview

4
4
years of professional experience
1
1
Certification

Work History

Marketing Intern

Bargains Group
Toronto
01.2023 - 04.2023
  • Worked closely with the marketing manager to develop and execute brand marketing strategies
  • Coordinating efforts to produce leads, and strengthen brand awareness, ultimately leading to a 15% rise in lead generation.
  • Monitoring and analyzing the performance of marketing campaigns and managing leadership programs including events
  • Managing the company’s social media accounts mainly Facebook and Instagram by creating and scheduling postable content

Senior Public Relations Executive

The Other Circle
06.2021 - 04.2022
  • Managed public relations and communications initiatives for a women wellness brand Nua, by overseeing the creation of press releases, editorial calendars, articles and media kits, resulting in 30% increased in media coverage
  • Developed and presented strategic proposals to clients, ensuring clear communication and insights on campaigns like unmissed conversations on world mental health day for The Mood Space (E counseling platform company) which lead to a clear increase in customer engagement and client satisfaction
  • Worked on project deployment and management for a jewellery brand launch Aadya by proficiently executing media relations on print, broadcast, and web media platforms and obtained 50 media placements

Public Relations and Marketing Executive

Twain Communications
01.2019 - 05.2021
  • Formulated and implemented influencer engagement for brands in hospitality and lifestyle space with a goal to increase brand awareness
  • Integrated with clients to research on industry specific trends and worked on marketing strategies and executed press releases resulting in 30 successful media placements
  • Identified product improvements by remaining current on marketing activities of similar line of products and competitive brands, contributing to an efficient product placement strategy

Education

Ontario Graduate Certificate - Digital Media Marketing

George Brown College
Toronto, ON
05-2023

Master of Arts - Entertainment, Media And Advertising

Kishinchand Chellaram College
Mumbai
10-2020

Bachelor of Arts - Mass Media

Usha Pravin Gandhi College of Management
Mumbai
06-2017

Ontario Graduate Certificate - Marketing Management

Humber College
Toronto, ON

Skills

  • Traditional and Digital Marketing Strategies
  • Customer Relationship Management
  • Market Research and Analytics
  • Strategic Planning and Proposal Development
  • Media Relations and Communications
  • Proficient in Microsoft Excel, Word, and PowerPoint
  • In-depth knowledge of social media platforms: LinkedIn, Instagram, Facebook, and X
  • Proficiency with tools, including Adobe Illustrator, Hootsuite, Google Analytics, AdWords, Photoshop, and Canva

Certification

· Hootsuite's Social Media Marketing - January 2024

· Google Ads Measurement - February 2024

· Google Analytics Certificate - February 2024

Timeline

Marketing Intern

Bargains Group
01.2023 - 04.2023

Senior Public Relations Executive

The Other Circle
06.2021 - 04.2022

Public Relations and Marketing Executive

Twain Communications
01.2019 - 05.2021

Ontario Graduate Certificate - Digital Media Marketing

George Brown College

Master of Arts - Entertainment, Media And Advertising

Kishinchand Chellaram College

Bachelor of Arts - Mass Media

Usha Pravin Gandhi College of Management

Ontario Graduate Certificate - Marketing Management

Humber College

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Radhika Mehta