Rachele Facundo
Web Content Manager & Developer
Richmond,BC
Summary
Driven Content Manager proficient in SEO, HTML, web design and editing. Offering 8-year background generating new and result-driven website content and managing team of 6. Strong image editing, writing and communication skills. Expertise in managing content migration and performing SEO and metadata research. Dedicated professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
11
11
years of professional experience
4
4
years of post-secondary education
Work History
Web Content Manager / SEO Manager
Courses for Success
Richmond, BC
06.2015 - 12.2022
- Maintained content marketing calendar to schedule creation and delivery deadlines.
- Managed content distribution to online channels and social media platforms.
- Used content management system to analyze user engagement and website traffic metrics.
- Wrote, developed, approved, reviewed and edited content flowing to website.
- Led team of 6 web development assistants to oversee results of job performance.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Directed content of website by gathering information and integrating data from other departments.
- Troubleshot issues with websites and fixed scripting and use issues.
- Trained support staff in site implementation, updating and maintenance procedures.
- Designed graphics for website decoration and layout.
- Conceptualized, planned and executed original designs for wide range of website properties.
- Managed SEO campaign expenses, estimated monthly costs and reconciled discrepancies to maximize budget.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Planned, ran and analyzed client PPC initiatives and campaigns to increase sales, generate leads and promote brand awareness.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
Graphic Designer
Firebox Australia Ltd
Davao City, Davao Del Sur
11.2013 - 02.2015
- Worked with clients to gather and define requirements, establish scopes and manage project milestones.
- Designed website layouts, templates and unique branded looks.
- Completed in-depth product design tests using updated software tools.
- Worked with design systems to develop and present prototypes for focus group evaluation.
- Developed creative design for print materials, banners and signs.
- Created digital image files for use in digital and traditional printing methods.
Graphic Designer
FB Ads Lab
Davao City, Davao Del Sur
02.2011 - 03.2013
- Applied creative expertise to present marketing concepts.
- Designed creative digital displays used in online advertising for local businesses.
- Applied knowledge of production to create high-quality images.
- Developed display, marketing and packaging materials to support product branding strategies.
- Developed creative design for print materials, banners and signs.
Marketing Manager
Formula101 Techno Inc -
Davao City, Davao Del Sur
09.2010 - 01.2011
- Researched industry and marketplace trends to develop marketing solutions and enhance business operations.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Assessed marketing copy, art comps and final designs and compared with established specifications.
- Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Education
Bachelor of Arts - Mass Communication
Ateneo De Davao University
Davao City, Philippines 06.2004 - 03.2008
Skills
Web content development
Web Content
Project manager supervision
Excellent managerial techniques
Marketing Strategies
Social media expert
SEO proficiency
Communication and writing skills
Email Marketing
Project Management
Audience outreach
Data Analytics
Content marketing
SEM strategy development
Content Development
Adobe Creative Suite proficiency
Online marketing
Timeline
Web Content Manager / SEO Manager
Courses for Success
06.2015 - 12.2022
Graphic Designer
Firebox Australia Ltd
11.2013 - 02.2015
Graphic Designer
FB Ads Lab
02.2011 - 03.2013
Marketing Manager
Formula101 Techno Inc -
09.2010 - 01.2011
Bachelor of Arts - Mass Communication
Ateneo De Davao University
06.2004 - 03.2008