Rachel White
Laguna Beach,CA
Summary
Experienced digital marketing specialist delivering authentic and high-quality work through effective communication and innovative strategies. Proficient in managing social media platforms, devising brand strategies, executing influencer marketing campaigns, crafting compelling copy, and creating strong partnerships with business partners.
Overview
5
5
years of professional experience
Work History
Social Media Marketing Manager
Rise Gardens
08.2023 - Current
- Managed multiple social media platforms and increased engagement rate by over 3% and audience growth by 11%
- Created engaging multimedia content including graphics, videos, and blog posts to enhance user experience.
- Established relationships with industry influencers and brands for mutually beneficial collaborations and exposure opportunities.
- Developed content calendars for consistent engagement, leading to increased follower interaction.
- Proactively drove growth through KPIs, analyzing performance insights, and making
recommendations for improvements.
Social Media Marketing Manager
Blix Bikes
04.2022 - Current
- Developed social media strategies with focus on Instagram, Facebook, LinkedIn, and TikTok, improving engagement rate by over 3%.
- Owned channel KPIs, proactively developing strategies and executing initiatives to drive growth; Reported on insights and performance, making recommendations, updates, and improvements based on findings.
- Oversaw the blog, mapped out editorial calendar, oversaw content production, and reviewed ongoing performance to ensure we met both brand and SEO goals.
- Identified and built relationships with multiple influencers per month to increase brand awareness on social channels.
YouTube Content Creator
YouTube
11.2021 - Current
- Became a top-ranked video for the keyword 'social media manager' and have received over 196,000 total views. (https://www.youtube.com/channel/UCAOVCJw8jGfnVMLG3gx2SoQ)
- Gained over 3,000 subscribers in one year.
- Added meta descriptions, keywords, and image tags to increase SEO presence.
Digital Marketing Strategist
Volume Nine
03.2021 - 04.2022
- Developed, implemented, and managed paid and organic social media strategies for nine clients, built monthly and weekly KPI reports, conducted social media audits, and created content calendars using SEO best practices.
- Responsible for increasing engagements, impressions, and brand awareness by using Facebook, Twitter, and LinkedIn Ads.
Content Manager
Evolv Creative
08.2020 - 01.2021
- Planned social media content and strategy for five clients, completed research to identify market trends, customer behavior, and sociograhpics, and worked on the development and implementation of innovative brand strategies to increase brand awareness.
- Increased Shamma Sandals sales by 200% in one month using social media strategy. (https://www.instagram.com/shammasandals/)
Brand Strategist and Social Media Manager
Triarc
10.2019 - 08.2020
- Provided brand strategy and social media management for nine clients across multiple platforms, planned and grew social media campaigns, supported a media team with photo and design ideas, and created organic relationships with social media influencers on Instagram and TikTok.
- Took NoBull Burger from 4,000 followers to over 10,000 followers in seven months. (https:// www.instagram.com/nobullburger/)
- Managed two interns and assisted them with strategy, engagement tactics, and influencer communication.
Education
Bachelor of Arts - Journalism, Leadership Studies
University of Colorado
Boulder, CO05.2020
Skills
- Social Media Management
- Social Media Campaigns
- Community Engagement
- Influencer Management
- Basic SEO Strategies
- Copywriting
- Competitor Analysis
- Press Releases
Timeline
Social Media Marketing Manager
Rise Gardens
08.2023 - Current
Social Media Marketing Manager
Blix Bikes
04.2022 - Current
YouTube Content Creator
YouTube
11.2021 - Current
Digital Marketing Strategist
Volume Nine
03.2021 - 04.2022
Content Manager
Evolv Creative
08.2020 - 01.2021
Brand Strategist and Social Media Manager
Triarc
10.2019 - 08.2020
Bachelor of Arts - Journalism, Leadership Studies
University of Colorado
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