Rachel Ross
ON
Summary
Dynamic marketing professional with a proven track record at Form and Build Supply, adept in strategic marketing planning and client relationship building. Spearheaded campaigns that significantly enhanced brand visibility, leveraging skills in copywriting and content creation. Excelled in public relations, securing key media placements, and orchestrating high-profile events to strengthen client brands.
Overview
12
12
years of professional experience
Work History
Marketing Assistant and Copywriter
Form and Build Supply
London, ON
06.2024 - Current
- Assisted in the development and execution of marketing campaigns to enhance brand visibility and product awareness. • Wrote and edited engaging copy for brochures, product descriptions, and digital platforms to support sales initiatives. • Managed social media accounts, increasing audience engagement through creative content and strategic scheduling. • • Conducted competitor analysis and market research to inform marketing strategies.
Lead Event Planner
Bassett Events
Toronto, Ontario
07.2015 - 08.2019
- Planned and executed high-profile corporate and luxury events, overseeing all aspects of event logistics, including budgets, vendor coordination, and on-site management. • Collaborated with clients to develop tailored event concepts and ensure their vision was realized. • Worked closely with marketing teams to create pr
Marketing and Public Relations Specialist
Gemini PR
Toronto, Ontario
07.2013 - 07.2015
- Designed and implemented PR campaigns that secured media placements in leading publications, enhancing client visibility. • Developed targeted marketing materials, including press releases, newsletters, and social media content. • Managed client relationships, acting as a key point of contact for campaign updates and media inquiries. • Organized promotional events and media tours, building awareness and strengthening client brands.
Education
Bachelor of Science - Political Science
Western University
London05-2025
BBA - Marketing
Ryerson University
Toronto, None05-2012
Skills
- Copywriting and content creation
- Strategic marketing planning
- Public relations expertise
- Affiliate marketing
- Campaign support
- Branding and promotions
- Event and conference planning
- Scheduling and organization
- Client relationship building
Affiliations
- Singing in the King's Chamber Choir at Western University
- Marathon running, participating in long-distance races
- Member of the Grand Theatre fundraising committee
Timeline
Marketing Assistant and Copywriter
Form and Build Supply
06.2024 - Current
Lead Event Planner
Bassett Events
07.2015 - 08.2019
Marketing and Public Relations Specialist
Gemini PR
07.2013 - 07.2015
Bachelor of Science - Political Science
Western University
BBA - Marketing
Ryerson University
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