Rachel Poyer
Sunnyvale,CA
Summary
Product marketing and operations leader with deep experience building scalable launch, onboarding, and sales readiness programs for complex B2B software. Proven partner to product, sales, and operations teams, translating strategy into repeatable processes, clear messaging, and high-adoption enablement. Strengths include launch execution, cross-functional alignment, and operational rigor across the go-to-market lifecycle.
Overview
8
8
years of professional experience
Work History
Digital Marketing Manager
Intapp
09.2022 - Current
- Owned marketing enablement programs by designing onboarding plans, training curricula, and documentation to standardize adoption of new tools and processes across teams.
- Established a centralized operating model for marketing knowledge, governing documentation, templates, and training assets to enable consistent execution at scale.
- Project managed cross-functional initiatives including a full website refresh covering homepage, product pages, and a new product launch by coordinating timelines, stakeholders, and deliverables.
- Led rollout of marketing tools including Asana, HubSpot, and Accelevents, and designed an AI enablement curriculum to translate new capabilities into practical, workflow-driven execution.
Solutions Marketing Manager
Intapp
10.2021 - 09.2022
- Owned core product messaging and value articulation used across sales assets, enablement materials, and customer-facing content.
- Drove product launches by developing launch-specific messaging, sales enablement assets, and internal communications for field teams at release.
- Created sales playbooks, toolkits, and one-pagers to standardize how sellers articulated product value across the sales cycle.
- Partnered with product, sales, and go-to-market teams to ensure messaging consistency across enablement materials, internal communications, and field-facing content.
Sales Enablement Specialist
Intapp
04.2019 - 10.2021
- Led the rollout of Seismic by coordinating content migration, governance, and training to improve sales content accessibility and usability.
- Designed and delivered a comprehensive sales onboarding program combining eLearning, live instruction, and certification paths.
- Partnered with Sales, Product Marketing, and RevOps to align enablement initiatives with go-to-market priorities and product strategy.
- Planned and executed the annual Sales Kickoff, managing agenda design, speaker coordination, training sessions, and enablement content.
Account Executive
Oracle
02.2019 - 04.2019
- Managed end-to-end sales cycles by diagnosing customer needs, positioning tailored solutions, and building pipeline relationships.
Business Development Consultant
Oracle
07.2018 - 02.2019
- Generated qualified pipeline through targeted outbound prospecting, cold calling, and email campaigns.
- Established, built, and nurtured relationships with senior executives aligning them with Oracle Field Service Cloud product.
Education
Masters in Business Administration -
San Jose State University
05.2025
Bachelor of Science - Business Administration
Cal Poly San Luis Obispo
06.2018
Skills
- Cross-Functional Program Management
- Training Design & Onboarding
- Change Management & Adoption
- Product Launch Process & Readiness
- Go-to-Market Enablement
- Product & Solution Positioning
- Sales Enablement & Field Readiness
- Messaging & Content Strategy
- Stakeholder Alignment & Influence
Timeline
Digital Marketing Manager
Intapp
09.2022 - Current
Solutions Marketing Manager
Intapp
10.2021 - 09.2022
Sales Enablement Specialist
Intapp
04.2019 - 10.2021
Account Executive
Oracle
02.2019 - 04.2019
Business Development Consultant
Oracle
07.2018 - 02.2019
Masters in Business Administration -
San Jose State University
Bachelor of Science - Business Administration
Cal Poly San Luis Obispo