Rachel Newman Brandel
San Diego
Summary
Compassionate educator with extensive experience in secondary and post-secondary environments, including online, hybrid, and in-person formats. Specializes in marketing and possesses strong expertise in communications. Proven ability to engage students and enhance learning outcomes through innovative teaching methods.
Overview
13
13
years of professional experience
Work History
Adjunct Faculty, Marketing
Rize Education
01.2023 - Current
- Guided students through HubSpot’s Email Marketing Certification course to enhance knowledge retention.
- Established strong rapport with students by offering personalized feedback and support.
- Graded all student assignments, delivering tailored feedback based on rubric criteria.
- Created an online classroom community to foster collaboration and promote student success.
Adjunct Faculty, Marketing
Southern New Hampshire University
08.2017 - Current
- Guided students through course curriculum, enhancing overall engagement and understanding.
- Developed rapport with students by offering personalized feedback and support.
- Graded all student assignments, ensuring comprehensive feedback aligned with rubric criteria.
- Fostered online classroom community to promote collaboration and drive student success.
Independent Contractor
Rachel Newman Marketing Consultancy
San Diego
03.2016 - Current
- Developed and executed marketing strategies to boost customer engagement across industries.
- Conducted market research to identify trends and consumer preferences.
- Collaborated with clients to establish branding and messaging objectives.
- Created engaging content for social media and digital marketing campaigns.
- Managed project timelines while coordinating deliverables with cross-functional teams.
- Evaluated campaign performance using analytics to refine future strategies.
Instructor, Digital Marketing
UC San Diego Extended Studies
01.2024 - 03.2024
- Designed curriculum for 10-week online course to engage diverse adult learners.
- Guided students through digital marketing courses as a subject matter expert.
- Established rapport with students by offering personalized feedback and support.
- Graded assignments while providing tailored feedback based on evaluation rubric.
- Cultivated an online classroom community to enhance collaboration and student success.
Social Media & Content Specialist
AIG Direct
San Diego
07.2016 - 04.2017
- Created written, graphic, and video content for social media and website resources.
- Executed SEO strategies to achieve company goals and objectives.
- Managed blog and social channels, tracking leads, conversions, and creating social ads.
- Developed brand voice and social strategy to enhance organizational presence.
Director of Marketing and Communications
Better Business Bureau serving San Diego Orange & Imperial Counties
San Diego
10.2012 - 03.2016
- Oversaw planning and execution of all branding and marketing initiatives across advertising, public relations, and media relations.
- Managed marketing staff alongside multiple vendor and partner relationships to ensure seamless operations.
- Developed go-to-market strategies utilizing website, online customer portals, social media, email marketing, and digital advertising.
- Cultivated relationships with local media, distributing stories and arranging regular interviews for CEO.
- Planned and executed advertising campaigns from conception through media buying to analytics and ROI assessment.
Education
Teaching Credential -
San Diego State University
San Diego, CA05.2018
MBA -
San Diego State University
San Diego, CA05.2016
Bachelor of Arts - English
Cal Poly
San Luis Obispo03.2010
Skills
- Brightspace, Blackboard, and Canvas
- Instructional design
- Email marketing
- Curriculum development
- Team collaboration
- Student engagement
- Time management
- Google for Education
- Microsoft Office Suite
- Adobe Creative Suite
- HTML and web development
- Social media management
- Content management systems (CMS)
- Data analysis and Google Analytics
- B2B and B2C marketing strategies
Timeline
Instructor, Digital Marketing
UC San Diego Extended Studies
01.2024 - 03.2024
Adjunct Faculty, Marketing
Rize Education
01.2023 - Current
Adjunct Faculty, Marketing
Southern New Hampshire University
08.2017 - Current
Social Media & Content Specialist
AIG Direct
07.2016 - 04.2017
Independent Contractor
Rachel Newman Marketing Consultancy
03.2016 - Current
Director of Marketing and Communications
Better Business Bureau serving San Diego Orange & Imperial Counties
10.2012 - 03.2016
Teaching Credential -
San Diego State University
MBA -
San Diego State University
Bachelor of Arts - English
Cal Poly