Rachel Moffat
Barrie,ON
Summary
Strategic leader with 10+ years of experience of advertising, media, and client partnerships. Proven track record of driving revenue growth, building executive-level relationships, and leading cross-functional initiatives that elevate customer experience and deliver measurable business results. Also a fan of dogs, cooking, running, and reality TV!
Overview
10
10
years of professional experience
Work History
Client Solutions Partner
Shuttlerock
04.2024 - Current
- Led Canadian sales strategy while contributing to U.S. market growth, exceeding quarterly revenue targets by an average of 65%, and delivering measurable impact across CPG, Tech/Telco, Auto, QSR, Finance, Retail, Travel, Entertainment, and Food & Beverage verticals.
- Built and nurtured executive-level partnerships with top-tier clients and agencies by delivering tailored solutions, ensuring adoption of best practices, and driving sustained business growth.
- Drove account expansion and upsell opportunities, developing strategic plans and collaborating cross-functionally to increase Canadian revenue by 29% in the past 12 months.
- Managed a high value client portfolio (BMW, Verizon, Meta, RBC, Shopify, P&G, etc.), consistently generating incremental business while spearheading both short- and long-term creative strategies to solve client performance challenges.
- Strengthened platform partnerships by collaborating with Pinterest, Meta, and TikTok to ensure optimal execution, boosting campaign performance and deepening advertiser investment.
- Directed new business development and market expansion efforts across Canada, overseeing deal flow, account strategy, and pipeline growth while earning recognition for excellent communication, presentation skills, and proactive issue resolution.
Program Manager
Shuttlerock
08.2022 - 04.2024
- Designed new and executed existing global partner programs with Pinterest (Creative Connect), Google, TikTok, and Meta, leading cross-functional teams to deliver innovative solutions that align with business goals and drive partner success.
- Oversaw 200+ strategic, multi-faceted projects across global teams, ensuring on-time delivery, budget alignment, and measurable outcomes through strong project management and organization.
- Drove incremental and new business revenue for North America by leveraging platform and industry insights to drive an increase in partner-sourced revenue.
- Conducted business reviews with Client/Agency and Partner leadership.
- Consulted with internal and external teams to help them better serve their clients' creative needs. This involves custom programs, webinars, workshops, and educational materials.
Assistant Brand Manager
Aurora Cannabis Inc.
08.2021 - 06.2022
- Managed four key brands under the Aurora Cannabis Medical portfolio: Aurora, WMMC, CanniMed, and MedReleaf.
- Developed new brand positioning and product portfolios for four brands by collecting and analyzing market data.
- Led 40+ product launches for medical cannabis products on the Aurora online store and developed brand materials for clinics, patients, and healthcare professionals.
- Cross functionally collaborated with Regulatory Affairs, Medical Affairs, Logistics, Printing, Client Care, Veteran Affairs, Legal, and media agencies.
- Managed the social media strategy and relationship with agencies for both paid and organic social media, as well as Aurora's paid media in print and digital.
Supervisor, Communications Design
Initiative Media (IPG Mediabrands)
02.2021 - 08.2021
- Lead account manager across Dairy Farmers of Canada and Ontario Cannabis Store with an average annual budget of over $16M and a Critical Contact NPS score of 9/10.
- Developed and led agency partner relationships and internal stakeholders to maintain synergy across all projects.
- Provided in-depth analysis to clients on upcoming opportunities, emerging media, and updates to the market on an ongoing basis.
- Led the media strategy for all campaigns, focusing on a key cultural insight to guide the campaign development, pairing with measurable client KPIs.
- Supported the junior team through reporting analysis, creation, and presentations, ensuring all reports have clear meaningful results.
Senior Communications Designer
Initiative Media (IPG Mediabrands)
01.2019 - 02.2021
- Supported client management and day to day interactions with the team across a full portfolio of CPG, Finance, Beauty, and Pharma.
- Led development and execution of media strategy across full year 360 media plans, shifting to a digital/social focus.
- Led client finance across all accounts while training the junior team on the finance processes and cycles.
- Analyzed campaign performance, applying critical thinking to provide clients with actionable, data-driven insights and strategic optimizations.
Communication Designer
Initiative Media (IPG Mediabrands)
04.2018 - 01.2019
- Built and maintained strong relationships across 7 clients, all with a NPS of 9+.
- Gathered research for strategic consumer insight-driven media recommendations, supporting development of the media plan.
Assistant Planner
Initiative Media (IPG Mediabrands)
04.2017 - 04.2018
- One of two candidates chosen to participate in Google's Agency Development Program to foster an understanding of how to achieve client and business goals in a digital first environment.
Promotions Team Member
Corus Entertainment
05.2015 - 06.2017
Education
Bachelor of Arts - Media, Information, and Technoculture
Western University
01-2017
Diploma - Radio Broadcasting
Fanshawe College of Applied Arts and Technology
01.2017
Skills
- Media Planning & Digital Marketing
- Revenue Growth Strategy
- Data Analysis & Insights
- Collaborative Program Management
- Client/Team Leadership & Development
- Creative Strategy Development
Timeline
Client Solutions Partner
Shuttlerock
04.2024 - Current
Program Manager
Shuttlerock
08.2022 - 04.2024
Assistant Brand Manager
Aurora Cannabis Inc.
08.2021 - 06.2022
Supervisor, Communications Design
Initiative Media (IPG Mediabrands)
02.2021 - 08.2021
Senior Communications Designer
Initiative Media (IPG Mediabrands)
01.2019 - 02.2021
Communication Designer
Initiative Media (IPG Mediabrands)
04.2018 - 01.2019
Assistant Planner
Initiative Media (IPG Mediabrands)
04.2017 - 04.2018
Promotions Team Member
Corus Entertainment
05.2015 - 06.2017
Diploma - Radio Broadcasting
Fanshawe College of Applied Arts and Technology
Bachelor of Arts - Media, Information, and Technoculture
Western University
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