Rachel Mathew

Brand and Sponsored Event Management:

• Oversaw project intake and workflow for the Creative team, ensuring timely and budget-conscious completion of all initiatives.
• Delegated project tasks to internal team members, external freelancers, and agency partners based on scope and capacity.
• Supported the creation of key communications materials, including one-pagers, reports, newsletters, and other collateral.
• Collaborated with the Director of Brand & Communications on high-priority special projects, demonstrating adaptability to evolving timelines and shifting priorities.
• Managed logistics and execution of global conference sponsorships, including vendor coordination, internal team participation, and post-event reporting.
• Planned and executed 5 partner events and over 50 industry events to drive brand visibility, strengthen relationships, and support strategic communications objectives.

Partner Marketing: (Hands-on Exposure)

• Supported strategic partner marketing initiatives through effective communication and cross-team collaboration.
• Observed and contributed to planning sessions aligning partner goals with business objectives.
• Assisted in analyzing KPIs and campaign data to extract insights and optimize performance.
• Developed understanding of product features and positioning to support partner messaging.
• Helped coordinate marketing deliverables and timelines between internal teams and external partners.
• Prepared marketing briefs, reports, and summaries to support clear and strategic decision-making.

• Planned and implemented campaigns and marketing initiatives across multiple channels hitting target of $1.5 billion in sales.
• Collaborated with internal and external teams execute 15 marketing campaigns effectively to meet business objectives.
• Developed impactful marketing communication to stimulate brand engagement, brand awareness and reach.
• Manage creative process, from concept development to production, to meet brand standards and budget.
• Keep up-to-date with industry trends and regulations, identifying new opportunities and technologies to improve marketing effectiveness.
• Researched trends in social media, industry and competitive landscape to create new material.

• Build and maintain positive relationships with clients, understand their needs and expectations, and provide effective solutions to their problems
• Advised clients on purchase of media space or advertisements on Google, Instagram,Facebook, TikTok and third party websites.
• Set up Google ads for 10 clients across construction and small businesses sector across Canada.
• Coordinate, manage, interact with external stakeholders and cross functional teams to deliver web development and brand development projects.
• Successfully completed 20 web development projects in 5 months.
• Provide effective client solutions and strategies to access monitor quality of output, risk assessment and management through Monday.
• Concurrently coordinate pre- and post-project deliverables across multiple projects with varying deadlines.

• Collaborated with team members to organize and launch of Maple Leaves X Amazon Prime documentary, Scotiabank Women Initiatives and Scotiabank iTrade corporate gifting.
• Successfully built 15 brand partnerships/ collaborations for Scotiabank Corporate gifting project.
• Work on contracts and brand sponsorships for 2022 Canada Summer Games.

• Achieved 200 % growth in social media followings in 10 months through content creation and management(stories, videos, reels), strong captions and hashtags.
• Drove brand awareness by 80% and Sales conversions by 70% organically through B2C campaigns, blogs, promotional materials.
• Analyzed social media and online marketing campaign reports to implement strategies exceeding expectations in sales, online presence, brand awareness and website or social media traffic
• Support in social media and creative strategy, planning, and implementation of campaigns to deliver against Business Goals.

• Designed and timely presented over 100 engaging content, campaigns and mockups for social media through Later and Canva.
• Performed market analysis and created 12 influencer partnerships to promote clients' brands.
• Assisted in publishing Google Ads, Facebook Ads and other forms of paid advertising.