Rachel Maitlitz
Pierrefonds,QC
Summary
Results-driven Marketing Director & Business Strategist with 20+ years of experience in branding, web design, logo design, and digital marketing. Proven success in SaaS, SEO, SEM, CRM, content marketing, and business development. Adept at leading cross-functional teams, executing high-impact marketing strategies, and optimizing business processes to drive revenue growth and brand awareness. Strong background in integrations, data analysis, event planning, corporate communications, and creative design. A strategic thinker with a passion for building brand identities, designing compelling digital experiences, and leading innovative marketing campaigns.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Owner
PowerfulWOW Marketing & PR
01.2021 - Current
- Assess, develop, and implement marketing strategies across multiple platforms, including SaaS, SMM, SEO, SEM, CRM, and content management.
- Oversee and execute brand development, lead generation, product launches, and web analytics to optimize market performance.
- Write and manage press releases, website content, media ads, and product marketing materials.
- Plan and manage corporate events, trade shows, and media relations, collaborating with press and influencers.
- Direct the creation of logos, websites, trademarks, promotional materials, product packaging, and advertising campaigns.
- Develop and maintain strong relationships with clients, resulting in repeat business and referrals.
- Consulted with customers to assess needs and propose optimal solutions.
Marketing Director
Diamondback America
08.2021 - 11.2021
- Built strong relationships with industry professionals and influencers.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
- Deployed well-coordinated campaigns, events, and public relations strategies to promote the brand.
- Managed marketing for multiple brands, including Firearms, CNC, Airboats, Barrels, and Knifeworks.
- Led a team of web developers, marketing coordinators, social media managers, event planners, and designers.
- Developed SEO, SEM, content marketing, digital advertising, and lead generation strategies.
- Oversaw product launches, brand campaigns, and partnerships with media influencers.
Director of Marketing & Integrations
NDN Brands
04.2021 - 11.2021
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Evaluated and optimized marketing processes, SaaS integrations, and digital marketing efforts to improve brand awareness.
- Advised CMO, CEO, and COO on HubSpot, CRM, social media, digital campaigns, and lead generation.
- Led sales team training in HubSpot and managed sales pipeline optimization.
- Directed website copy, landing pages, email campaigns, and investor relations.
- Spearheaded digital marketing efforts, including website redesign and social media strategy, driving significant growth in online traffic and conversions.
Marketing Manager
Total Asylem Marketing & PR
09.2014 - 08.2021
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media accounts for optimal audience engagement and increased online presence.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
- Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
- Increased brand awareness by developing and implementing strategic marketing campaigns.
- Optimized website content for improved search engine rankings and increased web traffic.
Marketing Manager
Clear Channel Outdoor
10.2019 - 10.2020
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
- Led a team of marketing managers, coordinators, and designers to support sales efforts.
- Developed OOH and digital advertising proposals, media planning reports, and training programs.
- Organized monthly sales strategy meetings and collaborated on client contract renewals.
- Designed and executed marketing materials using Adobe Creative Suite.
- For our branch to thrive during a pandemic, I pivoted quickly and trained the sales team on digital online OOH products.
Director of Marketing & Optimization
Civitas Senior Living
10.2018 - 10.2019
- Collaborated closely with sales teams to develop effective marketing collateral that supported lead generation goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
- Conducted market research to inform decision-making and ensure alignment with target audiences'' needs and preferences.
- Managed CRM database design, API integrations, and digital marketing automation.
- Oversaw reputation management, online reviews, call tracking, and campaign reporting.
- Created Smartsheet dashboards and data reports for executive insights.
Marketing & Social Media Manager
Gold Creek Homes/CRV Investments
02.2017 - 10.2018
- Developed and maintained websites, social media, logos, and digital content for real estate properties.
- Led PR, branding, and digital marketing efforts for real estate projects.
- Increased follower engagement with interactive content and timely responses to comments.
- Managed IT infrastructure, network security, and software/hardware maintenance.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
- Boosted engagement rates with the creation of compelling and visually appealing content.
- Optimized posting schedules based on platform-specific analytics to maximize content visibility.
- Successfully built a loyal following by consistently sharing valuable content that resonated with the target audience.
Manager of Marketing & On-Field Production
Cablecam/Skycam LLC
08.2008 - 08.2014
- Managed staff and camera production crews for NFL games on FOX, NBC, CBS, NFLN, and other major sporting and entertainment events, including CFL playoffs, Soccer World Cup, Olympics, concerts, and film productions.
- Designed and maintained company websites, collaborating with executive management, business, engineering, and legal teams to refine website design and branding.
- Created new company logos, marketing materials, advertisements, and branded documents to enhance brand identity.
- Planned and executed company trade shows, including booth design, promotional materials, logistics, shipping, and event staffing.
- Captured professional photography of aerial camera systems in action at live sporting events for use in marketing and press materials.
- Managed all logistics for major events, including crew assignments, scheduling, travel arrangements, and equipment shipping.
- Supervised troubleshooting and emergency repairs for camera systems and equipment used in live broadcasts.
Processed accounts payable and receivable for over 100 vendors, contractors, and clients, working closely with network executives. - Managed union and non-union payroll, ensuring compliance with IATSE union regulations, contracts, and benefit contributions.
- Oversaw international work visas and shipping logistics for global events and productions.
- Implemented data-driven decision-making by leveraging analytics tools to track campaign performance and adjust strategies accordingly.
Education
Bachelor of Arts - Acting
VFS (Vancouver Film Sschool/Gastown Actors Studio
Vancouver, BC2001
Some College (No Degree) - Marketing
University of Florida Online
OnlineAssociate of Arts - Social Sciences
Vanier College
Saint-Laurent, QC1995
Skills
- Digital Marketing Strategy (SEO, SEM, SMM, PPC)
- SaaS, CRM, CMS, HubSpot, CallRail, Smartsheet
- Content Marketing, Copywriting & Business Development
- Web & Graphic Design (Adobe Creative Suite)
- Event Planning & Trade Show Management
- Data Analysis & Reporting (Google Analytics)
- Team Leadership & Cross-functional Collaboration
- Marketing analytics and Content strategy
- Branding, Logo, and Web Design
Accomplishments
- Transformed Brand Identities & Digital Presence
Led branding, web design, and logo creation for multiple companies, enhancing market presence through SEO-driven content, digital advertising, and strategic partnerships with industry influencers. - Implemented High-Impact Digital Marketing Strategies
Developed and executed SEO, SEM, PPC, and social media marketing campaigns, increasing lead generation, customer engagement, and revenue growth across various industries. - Optimized Sales & CRM Integrations
Designed and integrated CRM solutions (HubSpot, CallRail, Smartsheet) to automate marketing workflows, streamline lead generation, and improve sales pipeline efficiency.
Languages
English
Native or Bilingual
French
Limited Working
Certification
- HubSpot Content Marketing Certification - HubSpot Academy.
- Email Marketing Certification – HubSpot Academy.
- Inbound Sales Certification– HubSpot Academy.
Other Employment Mentions
- Office & Social Media Manager | Stanton & Company (Nov 2015 – Jan 2017)
- Executive Assistant (Temp) | Netki (Feb 2015 – May 2015)
- Marketing Coordinator | MGB Architecture & Design (Jun 2007 – Jun 2008)
- Marketing Coordinator | Hybrid Technologies (Jan 2005 – Jan 2007)
Timeline
Marketing Director
Diamondback America
08.2021 - 11.2021
Director of Marketing & Integrations
NDN Brands
04.2021 - 11.2021
Owner
PowerfulWOW Marketing & PR
01.2021 - Current
Marketing Manager
Clear Channel Outdoor
10.2019 - 10.2020
Director of Marketing & Optimization
Civitas Senior Living
10.2018 - 10.2019
Marketing & Social Media Manager
Gold Creek Homes/CRV Investments
02.2017 - 10.2018
Marketing Manager
Total Asylem Marketing & PR
09.2014 - 08.2021
Manager of Marketing & On-Field Production
Cablecam/Skycam LLC
08.2008 - 08.2014
Bachelor of Arts - Acting
VFS (Vancouver Film Sschool/Gastown Actors Studio
Some College (No Degree) - Marketing
University of Florida Online
Associate of Arts - Social Sciences
Vanier College