Rachel Ma
Rosemead
Summary
Professional in content operations and creator strategy with cross-cultural expertise in social media and influencer marketing. Managed over 100 short-form branded campaigns while collaborating with Hollywood celebrities and global influencers. Strong understanding of audience engagement and platform growth, utilizing insights to enhance content performance.
Overview
8
8
years of professional experience
1
1
Certification
Work History
Founder | Content & Creator Operations
Powermoons Production
Los Angeles
03.2021 - Current
- Built and managed a cross-border content studio specializing in short-form video content, creator campaigns, branded storytelling, and vertical entertainment content.
- Led content operations and production workflows for 100+ short-form branded campaigns across entertainment, gaming, and consumer brands.
- Managed creator collaborations, campaign execution, and content localization across U.S. and Chinese markets.
- Coordinated content production for social-first platforms including TikTok, Xiaohongshu (RED), Instagram, and vertical drama platforms.
- Oversaw creative direction, content packaging, and audience-oriented storytelling strategies.
- Worked with global brands including ByteDance, miHoYo, Lilith Games, Youzu, Momcozy, and multiple Amazon top-selling consumer brands.
- Managed cross-functional creative teams including creators, editors, photographers, writers, and production crews.
- Supported vertical short drama development, creator promotion, and social media marketing initiatives.
- Selected Projects: Call Me Alpha, The Unwanted Mate (ShortMax), One Million Reasons to Love a Prince (MiniShorts), My Secret Agent Husband (DramaBox), LOVE CHOICE Season 5 & 6.
Vertical Content Operations & Content Strategy
Minidrama Stream Corp (DramaBox US)
Los Angeles
10.2024 - 01.2026
- Managed content operations and audience-oriented storytelling strategy for monetized vertical short drama platforms targeting global mobile-first audiences.
- Supported multiple high-performing vertical drama titles across romance, fantasy, and lifestyle genres.
- Optimized content pacing, emotional hooks, and storytelling structures based on retention and engagement analysis.
- Collaborated cross-functionally with writers, editors, creators, and marketing teams to improve content performance.
- Participated in audience trend analysis and vertical content positioning for overseas markets.
- Managed cross-border content workflows across production teams in the U.S., Canada, Mexico, and China.
- Supported social media promotion and creator collaboration strategies for drama marketing campaigns.
- Monitored audience feedback and platform performance metrics to refine content direction and improve user engagement.
- Coordinated high-volume content operations across multiple simultaneous productions.
- Selected Projects: Lion’s Dawn, The CEO’s Baby Mama, Married to the Secret Lycan King, Bound by Blood: The Mafia King’s Sweetheart, The Mistaken First Love, Second Chance with Mafia Lover, Three Chances, I’m Gone.
Content Strategist & Creator Operations Manager
REAL HYPE Creative Culture
Los Angeles
09.2020 - 01.2023
- Led creator operations and Chinese social media content strategy for Hollywood celebrities and global influencers across Xiaohongshu (RED) and Douyin.
- Worked directly with talents including Maggie Q, Foodgod, Akon, and Cheat Codes to localize content for Chinese social media audiences.
- Managed multi-platform creator campaigns involving thousands of overseas creators and influencers.
- Planned and operated lifestyle, beauty, fashion, travel, and entertainment content for Chinese social platforms.
- Managed Xiaohongshu and Douyin account operations, including editorial planning, publishing workflows, and content calendars.
- Coordinated short-form video production, localization, and creator-facing communication processes.
- Tracked engagement metrics, audience feedback, and platform trends to optimize content performance.
- Supported creator onboarding, communication, and long-term relationship management.
- Coordinated content production workflows with editors, photographers, and creator teams.
- Helped improve creator content consistency and platform adaptation through data-informed content iteration.
- Executed influencer marketing campaigns for major consumer and beauty brands across North America and China.
- Brand Campaign Experience: Florasis, INTO YOU, Cider, Outdoor Master, Alibaba, Dewu, Pinduoduo, and additional global consumer brands.
- Campaign Responsibilities: Creator sourcing and onboarding, Influencer communication and relationship management, Campaign briefing and execution, Content review and publishing coordination, Social media localization, Campaign analytics and performance tracking, Cross-platform content promotion.
Business Manager & Creator Operations
SY Fit Media
Los Angeles
03.2020 - 12.2020
- Supported operations for a million-follower fitness creator studio focused on TikTok and short-form content production.
- Managed production schedules for creators, editors, and content teams.
- Coordinated creator partnerships and commercial brand collaborations.
- Participated in short-form content ideation, script development, and production planning.
- Supported recruiting, onboarding, and operational management for content staff.
- Assisted with creator-facing communications and partnership execution.
Studio Operations Manager
Hungry Panda Productions
Los Angeles
09.2018 - 09.2019
- Managed studio operations, production scheduling, and digital content coordination for film and media projects.
- Organized weekly production schedules and studio workflow operations.
- Coordinated client communications and production progress tracking.
- Supported social media promotion and digital marketing for film projects.
- Assisted documentary interview coordination and creator communications.
Education
Master’s Degree - Film & Media Production
New York Film Academy
01-2017
Continuing Education - Producing
UCLA Extension
01-2017
Bachelor’s Degree - Media & Video Production
Beijing Film Academy
01-2014
Skills
- Content Operations
- Creator Strategy & Management
- Xiaohongshu (RED) Content Operations
- TikTok / Instagram Content Strategy
- Influencer Marketing & KOL Campaigns
- Lifestyle / Beauty / Fashion Content Strategy
- Vertical Content Planning
- Content Growth Strategy
- Audience Insights & Trend Analysis
- User Engagement Optimization
- Community & Creator Management
- Platform Content Strategy
- Data-informed Content Optimization
- Creator Partnership Operations
- Cross-cultural Content Localization
- Short-form Video Production
- Social Media Analytics
- Cross-functional Team Collaboration
Certification
Google Digital Marketing & E-commerce Professional Certificate
Languages
- Mandarin Chinese, Native
- English, Fluent
Tools And Software
- Adobe Premiere Pro
- Adobe Photoshop
- Final Draft
- Movie Magic Scheduling & Budgeting
- Google Workspace
- Microsoft Office
- Canva
- CapCut
- Frame.io
Timeline
Vertical Content Operations & Content Strategy
Minidrama Stream Corp (DramaBox US)
10.2024 - 01.2026
Founder | Content & Creator Operations
Powermoons Production
03.2021 - Current
Content Strategist & Creator Operations Manager
REAL HYPE Creative Culture
09.2020 - 01.2023
Business Manager & Creator Operations
SY Fit Media
03.2020 - 12.2020
Studio Operations Manager
Hungry Panda Productions
09.2018 - 09.2019
Master’s Degree - Film & Media Production
New York Film Academy
Continuing Education - Producing
UCLA Extension
Bachelor’s Degree - Media & Video Production
Beijing Film Academy