Rachel Crowther

Building scalable global partnerships with some of the largest brands on the planet.

• Lead enterprise revenue strategy across global brand development, e-commerce and on-demand fulfillment, overseeing and 70M+ portfolio and multi-million-dollar partnerships with leading consumer brands.

• Drive double-digit YoY revenue growth through enterprise partnership expansion, strategic GTM alignment, and cross-border fulfillment optimization.

• Own full commercial function across sales & marketing, aligning GTM strategy, pipeline development, and positioning for multiple complex 7+ figure deals.

• Direct and lead high-performing, cross-functional National Teams, building scalable revenue infrastructure across enterprise, mid-market, and emerging channels.

• Spearhead expansion into new markets and verticals, identifying high-growth opportunities and aligning operational capabilities to support scale.

• Cross functional alignment with Technology, Manufacturing, Operations, and Product to align commercial strategy.

• Guide strategic direction and governance for the Americas while contributing to global board initiatives focused on industry growth, innovation, and member value.

• Leverage executive experience across enterprise sales, marketing, partnerships, and digital transformation to influence strategy at the intersection of technology, manufacturing, AI, and the creator economy.

• Act as a trusted advisor to executive leaders and industry partners, building strategic relationships that expand collaboration, accelerate innovation, and strengthen one of the world's most influential networks for digital print and visual communications.

• Led sales and marketing strategy during a period of accelerated growth delivering 36% ARR growth within the first 12 months.

• Built and scaled enterprise partnerships with global e-commerce brands, growing average deal size to over 7 figures and extending long-term contract value.

• Developed and executed GTM strategies supporting new product offerings, vertical expansion, and DTC growth initiatives.

• Established stronger alignment between Sales, Marketing, and Product-improving pipeline quality, conversion rates, and speed to close.

• Managed and mentored a growing team, fostering a performance-driven culture grounded in accountability, creativity, and collaboration.

• Led strategic partnerships within the on-demand consumer print and e-commerce space, contributing to significant growth in a rapidly scaling market.

• Played a key role in positioning the company as a leading global fulfillment partner, supporting cross-border expansion and improved speed-to-consumer.

• Identified and secured high-impact partnerships with global e-commerce brands.

• Leveraged customer and market data to inform sales strategy, increasing conversion rates and unlocking new revenue streams,

• Collaborated cross-functionally to refine offerings, ensuring alignment between customer demand, production capabilities, and cross border fulfillment.

• Managed multi-million-dollar budgets, optimizing resources and ensuring successful delivery of complex theatrical productions across Canada and the US.
• Recruited, contracted, and led 60+ multidisciplinary professionals, including artists, creative teams, designers, musicians, production crews, and company management.
• Negotiated industry agreements, including the development of a touring-specific appendix with the Canadian Actors’ Equity Association.
• Managed international workforce compliance, including P2 visa acquisition and employment requirements.
• Led marketing, media, rights acquisition, royalties, venue settlements, and commercial negotiations.
• Directed all touring operations, including logistics, transportation, scheduling, vendor coordination, and payroll administration across complex union and compensation structures.