Rachel Cantella
Santa Barbara
Summary
Dynamic and results-driven Sales Executive with 30 years of experience leading revenue growth across Advertising, Payments, Tech, CPG, Retail, Entertainment, and Non-Profit sectors. Deep expertise in full-cycle B2B sales, field outreach, POS integration, and customer engagement platforms. Proven track record of acquiring and managing hundreds of SMB accounts, particularly in restaurant, retail, and service industries. Entrepreneurial mindset, strong closer, and trusted partner to local businesses. Highly skilled in relationship-building, marketing strategy, and delivering long-term client success.
Overview
2026
2026
years of professional experience
Work History
Senior Sales Manager / Account Manager
Twism
03.2023 - Current
- Manage 3000+ restaurant, retail, and service-based clients across Santa Barbara County and beyond.
- Lead full-cycle sales of a national customer engagement platform, including digital loyalty, gift cards, and marketing tools.
- Generate new business through cold calls, drop-ins, and referrals; consistently grow territory presence.
- Oversee client onboarding, training, and POS system integration for seamless adoption.
- Act as key point of contact post-sale, providing strategic account support, retention, and upselling.
- Partner with local associations and business groups to increase brand visibility and warm lead generation.
- National Scope
Senior Sales Executive / Partner / Account Manager / Equity Partner
Santa Barbara Axxess
09.2017 - 03.2023
- Co-owned and operated a customer engagement platform serving thousands of Santa Barbara County merchants and beyond.
- Built and maintained relationships with nearly every major restaurant, retailer, and service-based business in the county.
- Conducted field-based sales, prospecting and closing new accounts through cold calls, drop-ins, and networking.
- Sold print advertising, along with digital loyalty, gift cards, and promotional campaigns tailored to each business.
- Led onboarding and marketing consultations to maximize client success and platform engagement.
- Maintained high renewal and upsell rates through consultative account management.
- Served as a trusted business advisor to local merchants, helping them drive traffic, retention, and revenue.
- Executed and successfully scaled our consumer base to 1 Million consumers.
Client Relationship Manager
Papa Cantella’s
01.2010 - 2022
- Managed national grocery and retail accounts, growing shelf presence and product awareness.
- Coordinated marketing, logistics, and distributor relationships for product launches.
- Delivered client success through proactive communication and service.
Real Estate Sales and Development
Independent
2002 - 2017
- Acquired, marketed, and sold residential real estate.
- Managed negotiations, closings, and project development.
Outside Sales Executive
BKM OfficeWorks
1997 - 2002
- Sold office solutions to business clients across LA region.
- Handled lead generation, presentations, and relationship management.
- Achieved consistent sales targets in a competitive B2B environment.
- Consecutively Top Performing Sales Rep.
Education
B.A. - Sociology & Communications
University of California, Santa Barbara (UCSB)
Skills
- Territory & Field Sales
- B2B Sales & Account Acquisition
- Merchant Services & POS Integration
- Customer Engagement Platforms (Loyalty, Offers, Gift Cards)
- Lead Generation & Cold Outreach
- Salesforce and Hubspot CRM
- Account Management & Upselling
- Small Business Partnerships
- Contract Negotiation
- Community Engagement & Networking
Timeline
Senior Sales Manager / Account Manager
Twism
03.2023 - Current
Senior Sales Executive / Partner / Account Manager / Equity Partner
Santa Barbara Axxess
09.2017 - 03.2023
Client Relationship Manager
Papa Cantella’s
01.2010 - 2022
Real Estate Sales and Development
Independent
2002 - 2017
Outside Sales Executive
BKM OfficeWorks
1997 - 2002
B.A. - Sociology & Communications
University of California, Santa Barbara (UCSB)
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