Racheal Ogunbowale

• Planned, implemented, and tracked sales and marketing strategies to promote the Guinness brand.
• Worked toward meeting set targets both in volumes and transactional levels.
• Created and managed budgets to maximize brand reach and engagement.
• Cultivation and maintenance of relationships with existing clients to create a good rapport and ensure quality service delivery.
• Identification and development of new clients to maintain company growth.
• Performing all other duties assigned by the Business Lead
• Helping clients demonstrate the value of Public Relations within their own organizations.

• Sent clients estimates of costs for advertising products or services and followed up by phone call or email.
• Played key role in achieving and maintaining top client satisfaction and retention by ensuring accuracy of ads and listings.
• Responsible for maintaining new accounts and actively working on pitches for new business
• Working with the strategy department to provide clients with research materials, market analysis, and competitor data for several projects across the agency
• Maintaining excellent knowledge of customers' business, competitors, and industry at large
• Managing multiple projects concurrently and interacting with internal and external stakeholders at the agency for different brands .

• Produced and distributed internal and external communications.
• Assisted with marketing strategy development to increase public awareness and customer engagement.
• Served as the primary point of contact for assigned clients and ensured positive relationships
• Communicated and coordinated with internal teams to deliver solutions for the Oriamo Free pods launch
• Provided research and analysis of customers, market conditions, and competitor data for several agency projects
• Developed and implemented strategic plans to manage and grow the agency's accounts
• Lead the development of all marketing presentations for assigned clients and business pitches
• Daily tracking of the flow of events, deadlines, and next steps
• Responsible for the management of the production team on the Freepods 3 launch and TVC
• Organized all necessary documents for media exposure on behalf of the client.

• Provided excellent customer service by efficiently resolving issues and responding to inquiries on the SBC account (primary account of assignment).
• Researched and analyzed market conditions, customer data, and competitor data for several projects across the agency, while maintaining excellent knowledge of the SBC client's business and offerings.
• Communicated regularly with territory, regional, and strategic managers for daily support and strategic planning and implementation of plans for existing accounts and growth of the company's client base.
• Helped customers in determining design and layout of sold and specific advertisements for brand campaigns through cost-effective means.
• Charged with the management of budget and invoicing on behalf of the client and agency.
• Assisted in developing a large range of events such as the "2019 Gidifest digital campaign" to build brand reputation for brand Pepsi under SBC.

• Graduation with Distinctive Merit , [September, 2020]
• Completed Coursework:

-Merit awards; The customer experience (2020)

-High commendations; Customer Insight through Marketing Research. (2020)

• Distinction: Driving Marketing Communications and Brand corporate reputation Management (2020)
• Thesis Paper: Marketing Consultant for a mental health firm in the UK (available on request)- An academic Thesis was later based on this experience: “Importance of Advertising in the field of Psychology as a Profession (MSc)” and awarded a distinction result.

- Graduation with Distinction, [June, 2017]

• Dissertation: Audience Listenership: A study of unilag103.1FM among undergraduates of The University of Lagos

• Recipient of West Africa Examination Certificate, [2013]