Summary
Overview
Work History
Skills
Volunteer Experience
Timeline
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Rachael Sroka

Toronto,ON

Summary

Dynamic Visual Merchandiser, excelling in strategy development and product merchandising. Passionate about enhancing the customer experience through innovative displays and effective team training. Recognized for driving sales and fostering teamwork, I thrive in fast-paced environments, ensuring brand consistency and visual appeal across multiple locations.

Overview

10
10
years of professional experience

Work History

Visual Merchandising Coach

Retailors, Nike
10.2021 - Current
  • Creates strategic store floor plans and manages the store's overall appearance to market products effectively, deliver visual appeal, and stimulate sales.
  • Strategically creates eye-catching mannequin looks that are designed around each collection or initiative, while also creating interest, which has proven results in driving sales.
  • Plans and leads training programs district-wide to assist with staff development, enhance employee knowledge, engagement, satisfaction, and performance.
  • Assisted in five store openings nationwide, including Market Mall Calgary, Chinook Centre Calgary, Montreal Eaton Centre, Square One Mall, and Bloor St.
  • Assist in store visits in which our CEO, directors, and district managers attend to speak about performance metrics. During this time, I discuss the store’s layout, product displays, and overall store design, supported by brand strategy and sales goals.
  • I assist in training newly hired Visual Coaches, guiding them on best practices for visual merchandising, store layout, and display strategies. I ensure they are equipped with the knowledge and skills needed to maintain consistency across locations, and effectively drive sales through visual presentation.
  • Manages the full cycle of the recruitment process, including interviewing, screening, and selection of candidates for the Visual Merchandising team.
  • Monitors and replenishes inventory items to fulfill displays and execute design changes to align with available inventory.
  • Manages daily operations of store sales, including coaching sales associates and driving daily sales targets and KPIs.
  • Awarded the National Visual Merchandising MVP Award in 2024.

Sales Specialist

Nordstrom
09.2019 - 04.2021
  • Implements corporate sales strategies through personal selling and product customization.
  • Creates personal relationships with the customer to ensure products meet all of their needs.
  • Arrange new merchandise with signage and appealing displays to encourage customer sales.
  • Tracked industry trends and pursued professional development opportunities to strengthen product and service knowledge.
  • Multitasking in a high volume setting while reaching target results and metrics surrounding the business.

Customer Service Specialist

Pollen
02.2020 - 03.2020
  • Responsible for the livelihood and well being of over 4000 travellers over a 6 week international travel program.
  • Managed a team of 6-10 for excursion events, ensuring the travellers arrived safely and on time.
  • Liaison between external excursion providers and 600 travellers a day.
  • Fielded customer complaints and queries, fast-tracking them for problem resolution.

Personal Assistant

Stylist, Joelle Litt
09.2019 - 03.2020
  • Independently performs administrative and personal responsibilities with efficiency.
  • Assists with photoshoots and editorial preparation and execution.
  • Works closely with high-profile clients to provide one-on-one administrative support, ensuring small details are acquainted for prior to photoshoots and finalize all itinerary details.

Visual Merchandising Lead

Old Navy
10.2015 - 12.2019
  • Create retail displays to highlight particular products and drive sales according to corporate strategy.
  • Maintain constant presence on sales floor, ensuring all merchandise meets corporate standards.
  • Present updated floor plans and design strategy to store management.
  • Train sales staff to properly coordinate clothing racks and counter displays to maximize promotional effectiveness.

Skills

  • Customer Service
  • Teamwork
  • Problem Solving
  • Attention to Detail
  • Time Management
  • Creative Spirit
  • Quick Learner
  • Public Speaking
  • Product merchandising
  • Strategy development

Volunteer Experience

Toronto Fashion Week- Team Lead, Dresser

Spring & Fall 2019

  • Confer with Designers to determine what looks they want their models to present.
  • Assisted stylists in performing their work, by dressing models in assigned garments.
  • Created and maintained logs and records of all clothing pieces, shoes and accessories used during Fashion Week.

Timeline

Visual Merchandising Coach

Retailors, Nike
10.2021 - Current

Customer Service Specialist

Pollen
02.2020 - 03.2020

Sales Specialist

Nordstrom
09.2019 - 04.2021

Personal Assistant

Stylist, Joelle Litt
09.2019 - 03.2020

Visual Merchandising Lead

Old Navy
10.2015 - 12.2019

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Rachael Sroka