Rabia Khelif

-HPE acquired Juniper Networks to lead in AI-native networking and compete with top industry players
-Now representing a broader, combined HPE + Juniper portfolio across networking and security
-Helping customers adopt AI-driven, automated, and cloud-ready network architectures

KEY ACHIEVEMENTS:

-Ran scoping calls with SEs to define needs, build accurate BoMs, and quote based on technical and business outcomes.

-Built strong territory presence through active engagement with top VARs: ITI, Compugen, CDW, Softchoice, etc.

-Delivered client demos, PoCs, and on-site visits, helping accelerate deal velocity and build trust with key accounts.

-Led channel-led initiatives, marketing campaigns, and co-hosted events across Ottawa, Montreal, Atlantic Canada and Quebec city to activate pipeline.

-Reporting to the Sales Director for Canada

-Supported distributor strategy with Synnex, Ingram, D&H, Arrow, etc. helping optimize pricing and win rates.

FY24 Quota Performance:   

– Q1: 101%

– Q2: 89%

– Q3: 123%

– Q4: 90%  

→ FY24 Total: 113% • FY25 To-Date:

– Q1: 137%  

– Q2: 111%

- Q3: 167%

- Q4: 125%

Sold critical pentesting and PTaaS (Penetration Testing as a Service) solutions to SMB and mid-market clients within TELUS Business Cybersecurity, building trust where compliance meets urgency, leveraging MEDDICC and SPIN methodologies to drive structured discovery and close complex deals.

KEY ACHIEVEMENTS:

-Appointed as a Certified Digital Advisor under the Canada Digital Adoption Program (CDAP), enabling SMBs to access cybersecurity funding
-Consulted clients post-ransomware or driven by insurer mandates; co-led technical discovery calls with senior pentesters and translated needs into scoped PTaaS and pentesting proposals
-Managed end-to-end sales cycles for Grey/White/Black-box Pen Testing, API code reviews, and full-stack vulnerability assessments
-Positioned and sold PTaaS offerings, driving recurring revenue and long-term client engagement
-Designed and optimized HubSpot automation workflows to support multi-stage lead nurturing and conversion
-Built custom lead scoring frameworks using behavioral data and engagement insights across target accounts
-Executed account-based sales strategies targeting CISOs, CTOs, and IT leaders in regulated industries
-Delivered strong competitive positioning against legacy MSSPs and traditional consulting firms
-Collaborated cross-functionally with marketing and product teams to refine messaging and go-to-market strategies
-Contributed to territory growth through pipeline generation and data-driven targeting
Achieved 123% quota attainment in FY23

-Spearheaded the recruitment, training, and mentorship of sales team members, leveraging MEDDICC and SPIN coaching methodologies to drive structured selling, resulting in a 15% increase in sales performance
-Formulated and rolled out sales protocols and training initiatives, improving employee enablement effectiveness by 70% and driving a 20% increase in sales efficiency

-Supporting partners in integrating and leveraging Proofpoint cloud-based cybersecurity solutions, including Email Security, Backup, and Security Awareness & Compliance tools
-Building strong relationships with MSPs to help enhance their security offerings
-Enabling partners to incorporate Proofpoint solutions into their cybersecurity stack and deliver greater protection to their clients
-Helping organizations protect people, data, and brands against advanced threats and human-centric risks
Contributing to a globally recognized leader in cybersecurity, trusted by thousands of organizations worldwide

KEY ACHIEVEMENTS:

Retained and grew MSP partnerships, driving +25–30% increase in partner-led revenue
Expanded solution adoption across existing partners, increasing average deal size by ~20%
Achieved 115% quota attainment in Q1, 128% in Q2, and 135% in Q3

Implemented comprehensive communication flows on Zendesk for chat, calls, and tickets, leading to a 40% increase in pre-sales revenue, a 30% enhancement in CSAT for the support team, and a 60% improvement in billing retention by integrating alternative payment methods like Checkout, BlueSnap, PayPal, and Bitcoin.