Sheana Pylypowich

Managing a high performing team of six senior national account managers responsible for all foodservice chain accounts across Canada. Driving strong momentum behind engagement and culture, taking the team from 70 to 75 in one year.

Strong bias for consistently delivering results, building partnerships, and securing new businesses while growing net sales, gross profit and share.

Responsible for developing and executing strategic direction, pricing initiatives and contractual national agreements with senior levels of management both internally and externally.

Responsible for National Sobeys business across Grocery and Beverage BUs including sole ownership for FreshCo. Grew to over $0.4MM GSV and $0.3MM NSV, through mix improvement, category management, share programs and delivering on go to market plans

Successfully lead and managed the transition from regional to national customer from a pricing, promotion, and strategy perspective for owned categories.

Resolved a challenging $4MM trade deficit by collaborating with key internal stakeholders to build a plan and strategy to recover that delivered both internally and externally on financial metrics.

Brand strategy and execution liaison between marketing and retail sales while collaborating with key cross functional stakeholders. Developed long term strategies for growth, P&L management, innovation development and launch.

Successfully implemented a breakthrough launch strategy for Crave. Built unique retailer programs to set launch up for success through securing incremental shelf space, channel specific promotional plans and A&C dollars to ensure a fast start to grow ACV and share.

Worked on PPA and UMAP strategies across multiple brands to grow profit and ensure brand health.