Qiyuyang Yang

Distinguished member of CFU, UCI's foremost Chinese fitness organization, showcasing exceptional commitment since 2016. Instrumental in promoting a vibrant culture of health and fitness through engaging outdoor activities and educational initiatives. As a key member of the Training Department, I play a pivotal role in ensuring the safety and success of society events, elevating the standard for physical activities on campus. My proactive involvement includes spearheading one-on-one training sessions and actively contributing to the execution of high-impact fitness events. This dynamic engagement not only underscores my dedication to personal fitness but also highlights my leadership in fostering a robust and health-conscious university community.

I excelled in steering brand business performance and enhancing sales strategies in my previous position. I managed the daily operations of the mall, overseeing business orders, coordinating service facilities, and facilitating effective customer communication—a notable accomplishment involving negotiating and implementing SP activities and promotional events with merchants. As a critical contributor to Yintai's new retail development, I spearheaded the implementation and improved innovative tools. An illustrative example of my impact includes leading a team to launch a customer loyalty program that resulted in a 15% increase in overall sales within three months. Additionally, I conducted insightful market research regularly, providing valuable data for informed business decisions.

As a part-time member of the Marketing Department at Huhu Medical Insurance, I effectively utilized firsthand campus insights to develop and execute targeted marketing strategies. My responsibilities included creating specialized social WeChat groups, fostering interactions related to student life, academics, and entertainment. This not only facilitated the delivery of tailored content but also strengthened engagement between students and the brand. Additionally, I strategically expanded our campus presence, establishing effective communication bridges between the company and educational institutions. Collaborating closely with student organizations, I actively participated in sponsored events, contributing significantly to the operational success of these groups and diversifying product channels. My role extended to actively managing and promoting these outreach channels, resulting in a substantial increase in the company's brand influence. Furthermore, I took charge of daily maintenance and interactive Q&A sessions within established student WeChat groups, ensuring sustained engagement and support. My integrated approach to marketing and sales uniquely positions me for roles that demand a blend of strategic planning, community engagement, and brand amplification.

Established CSSS to address the lack of a dedicated social science organization for Chinese scholars and students at UCI. Managed all CSSS activities, collaborating with cross-functional committees to plan and execute six innovative events, including "Student of the Week" and "MBTI Study Matching." Orchestrated a successful initiative to collect 500-800 student inquiries on courses, conducting seven Zoom presentations and 25 social media group chats for content communication. Additionally, played a crucial role in event logistics and quarterly member recruitment, training new members and enhancing their planning and management skills. CSSS has evolved into a unique non-profit alliance, bridging honor society and student organization structures, providing an influential platform for social science enthusiasts.