QILONG WU
Coquitlam,BC
Summary
Dynamic marketing professional with a proven track record at Fantuan Delivery, excelling in campaign development and social media marketing. Achieved a 40% increase in order volume through hyper-localized strategies while fostering strong customer relationships. Skilled in budget administration and data analytics, driving impactful results in competitive environments.
Overview
10
10
years of professional experience
Work History
Marketing Manager
ANBO Apartment
01.2024 - 03.2025
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Managed social media via Douyin(TikTok) and xiaohongshu (Little Red Book), generating 800+ on-site visit and engagement rate over 70%.
- Managed marketing budget for maximum ROI.
- Developed dynamic pricing models and tenant retention programs, achieving 95% occupancy for 150 residential units within 3 months.
- Problem solving with exist tenant and boosting satisfaction to 4.8/5 ratings.
Marketing Consultant
RoyalLink International Education
12.2022 - 12.2023
- Worked well in a team setting, providing support and guidance.
- Collaborated with cross-industry partnership and design collaboration strategies with educational institution to drive mutual growth
- Organized 10+ sponsored workshops and seminars, enhancing brand visibility and attracting 200 prospective students.
- Customize students overseas education goals and resulting in 50 successful university submissions and have an 80% offer acceptance rate.
- Developed 35 personalized academic roadmaps for clients across the UK, Australia, HK. Covering foundation programs, undergraduate and post graduate admissions.
Marketing Director
Fantuan Delivery
09.2019 - 06.2022
- Built strong relationships with restaurants owner and customers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Promoted from Marketing Specialist to oversee 4 high-potential regions in Vancouver, managing a $20,000 GMV portfolio under a franchise partnership model.
- Designed hyper-localized campaigns (e.g., "Neighborhood Feast Fest") tailored to demographic insights, boosting order volume by 40% in pilot zones and exceeding Q3 targets by 25%.
- Architected a merchant success framework: Translated corporate KPIs into customized activation plans (e.g., dynamic pricing, loyalty programs), achieving 90% merchant goal attainment rate.
Restaurant Waiter
Crabro Restaurant
12.2017 - 12.2018
- Maintained clean and organized dining areas for optimal guest experience.
- Cultivated warm relationships with regular customers.
- Participate with the menu design and evaluate.
- Quickly response with customers' need and suggestions.
- Problem solving
President of Student Union
SFU CSSA
09.2015 - 09.2018
- Orchestrated 10+ large-scale cultural events, including annual Chinese New Year Galas (500+ attendees) and Orientation Week for 300+ international students, improving member engagement by 40%.
- Negotiated sponsorship deals with 8 local businesses (e.g., telecom providers, restaurants), securing $15K+ in funding through tailored partnership proposals.
- Bridged academia-industry connections by organizing 5 career workshops with alumni networks, facilitating 50+ internship opportunities for students.
- Expanded membership base by implementing targeted recruitment strategies aimed at diverse populations within the university community.
Education
Bachelor of Arts - Economics
Simon Fraser University
Vancouver, None09-2019
Diploma - Culinary Arts
Pacific Institute of Culinary Arts
Vancouver 06-2016
Skills
- Social media marketing
- Creative direction
- Marketing campaign development
- Marketing analytics
- Budget administration
- Data analytics
- Staff management
- Customer relationship management (CRM)
Accomplishments
- Received Excellent Internal Trainer for Fantuan Delivery
- Revitalized 3 abandoned office buildings into mixed-use hubs through hyper-localized tenant mix strategies, achieving 95% residential occupancy within 3 months and generating $205,000 in annual monthly recurring revenue."*
- Negotiated exclusive partnerships with 300+ restaurants by deploying a win-win revenue-sharing model, contributing to a 30% GMV surge across 4 regions within 6 months."*
Languages
English
Professional Working
Chinese (Mandarin)
Native or Bilingual
Chinese (Cantonese)
Limited Working
Timeline
Marketing Manager
ANBO Apartment
01.2024 - 03.2025
Marketing Consultant
RoyalLink International Education
12.2022 - 12.2023
Marketing Director
Fantuan Delivery
09.2019 - 06.2022
Restaurant Waiter
Crabro Restaurant
12.2017 - 12.2018
President of Student Union
SFU CSSA
09.2015 - 09.2018
Bachelor of Arts - Economics
Simon Fraser University
Diploma - Culinary Arts
Pacific Institute of Culinary Arts
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