Qi (Lila) Cao
Surrey
Summary
Creative and results-oriented marketing professional with extensive experience in social media management, content creation, and campaign coordination. Passionate about promoting community-driven initiatives and fostering local partnerships to support tourism and cultural growth. Skilled in leveraging digital platforms, creating engaging content, and building collaborative relationships to drive impactful marketing strategies.
Overview
15
15
years of professional experience
Work History
Social Media Coordinator
OOMOMO Canada
11.2021 - Current
- Designed and implemented comprehensive social media strategies across multiple platforms, increasing brand visibility and customer engagement.
- Produced creative and consistent content to highlight events and local culture, aligning with organizational goals and community interests.
- Collaborated with internal and external stakeholders to execute marketing campaigns and events that supported tourism-related objectives.
- Optimized performance analytics using tools like Facebook Business Manager and Google Analytics, delivering actionable insights to improve engagement.
- Spearheaded promotional initiatives such as short videos and workshops that resonated with diverse audiences.
Content Creator
YouJin Communication
05.2016 - 05.2021
- Created customized marketing content for clients such as Disney Shanghai, enhancing their appeal to local and international visitors.
- Worked closely with design and media teams to develop campaigns for Bicester Shanghai Village, achieving greater customer outreach and engagement.
Senior Editor
Shanghai Media Group
05.2010 - 05.2015
- Directed editorial processes for travel and lifestyle content, ensuring alignment with brand strategy and community storytelling.
- Coordinated with cross-functional teams to produce high-quality content, enhancing regional and global interest in featured destinations.
Reporter & Event Coordinator
Chinese Money Media
05.2010 - 05.2015
- Coordinated and facilitated events and forums, liaising with internal and external stakeholders, effectively supporting brand visibility
- Created event reports and managed logistical planning for recruitment and promotional events, demonstrating strong organizational skills
Education
Introduction to Social Media Marketing -
Coursera
01.2023
Bachelor of Management Studies -
Waikato University
01.2005
Skills
- Marketing Strategy
- Content Development
- Event Planning
- Coordination
- Digital Marketing
- Social Media Marketing
- Storytelling
- Communication
- Interpersonal
- Content scheduling
- User generated content
- Paid advertising
Languages
English
Full Professional
Chinese (Mandarin)
Native or Bilingual
Volunteer
Event Assistant
Semiahmoo Arts Society (Surrey)
Surrey Arts Gallery (Surrey)
Timeline
Social Media Coordinator
OOMOMO Canada
11.2021 - Current
Content Creator
YouJin Communication
05.2016 - 05.2021
Senior Editor
Shanghai Media Group
05.2010 - 05.2015
Reporter & Event Coordinator
Chinese Money Media
05.2010 - 05.2015
Introduction to Social Media Marketing -
Coursera
Bachelor of Management Studies -
Waikato University
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