Qian Yao

Lead a team of 20+ engineers in pricing optimization and whole page ad/feed optimization using ML techniques and auction theory.

• Identify optimization issues in ads system, breaking them into manageable components for execution.
• Define technical roadmap with clear milestones to track progress and lead the team to execute it.
• Collaborate with cross-functional teams to enhance project delivery efficiency.
• Mentor team members to promote skill development and professional growth.

Defined and executed technical roadmap for auction and pricing area, leading Ads Marketplace Auction AI team of 5-10 engineers.

• Drove revenue increase exceeding 3% while improving ROI by over 15% for LinkedIn Ads.
• Designed and implemented core algorithms for Pricing, Bidding, and Whole Page Optimization.
• Developed first auction replay system, enabling multiple ads marketplace simulations for enhanced analysis.

• Tuned online algorithm with importance sampling to optimize ranking and pricing strategies for Bing Ads.
• Implemented health monitoring systems for offline auction replay simulation platform, ensuring production reliability.
• Led team analysis and developed automated dashboards to enhance reporting efficiency.