QAISER QURESHI
Hamilton,ON
Summary
Throughout my extensive 25-year career, I have continuously refined my expertise in sales, marketing, and management, spanning various industries. My impeccable track record serves as a testament to my consistent ability to enhance profits and adeptly handle significant customer accounts. Notably, I take great pride in my instrumental role in the successful launch of the pioneering Quart Auto Service (QAS) and Rubia Truck Centre (RTC) under the esteemed Total Energies brand in Ontario, Canada. This achievement set a new benchmark for excellence in North America.
My unwavering commitment to customer satisfaction has allowed me to tap into untapped markets and establish enduring business relationships. I am particularly known for my exceptional people management skills, having effectively led and mentored new sales personnel. Moreover, my adept communication techniques enable me to confidently present at all levels of the organization.
As a Sales Director, my primary focus lies in coaching and mentoring my team while closely monitoring their progress. By prioritizing their growth and development, I foster a culture of continuous improvement within the sales force. Furthermore, I remain dedicated to providing exceptional customer service, ensuring that every interaction with our clients is both positive and unforgettable.
Overview
27
27
years of professional experience
10
10
Managed team of 10+ team members
Work History
Vice President
Damera Corp
Mississauga, ON
01.2026 - Current
- Led strategic initiatives to drive organizational growth and enhance operational efficiency.
- Developed and implemented policies to improve team performance and accountability across departments.
- Fostered cross-functional collaboration to align business objectives with operational strategies.
- Mentored senior leadership, cultivating an environment of continuous improvement and innovation.
Regional Sales Director
TotalEnergies.com
Toronto, ON
09.2011 - 09.2022
- The launch of the inaugural Quartz Auto Service (QAS) in Kitchener, Ontario by Total Energies-Canada is a remarkable milestone that showcases our unwavering commitment to innovation and excellence. It's worth noting that I played a crucial role as the primary point of contact for this groundbreaking achievement, which is the first of its kind in North America.
- I confidently led and empowered a team comprised of 9 Territory Sales Managers by providing thorough supervision, effective coaching, and impactful mentoring.
My business boasts an astounding annual revenue of $21 million USD, handles a monumental volume of 7,000 mt, maintains a rock-solid relationship with trusted distributors, and unequivocally caters to a customer base of Pcmo, Hdmo and Industrial segments.
Made contact with prospective customers to acquire new business while adhering to the commercial guidelines set in place. This was done to guarantee the best possible account growth and an increase in profit margins. - Through my diligent efforts, I have acquired a complete and thorough comprehension of the market, including imperative business trends, growth potential, product penetration, and competitor obstacles.
Additionally, I have developed a powerful account management and support strategy, designed specifically to meet the annual objectives for portfolio management and account support. - Expertly crafted and implemented a multitude of pricing strategies that effectively fulfill unique business goals in various geographical areas. These strategies have been strategically formulated to stimulate business advancement, maximize revenue, and foster diversification and expansion.
- Trained distributor sales teams to achieve a remarkable 10% year-over-year increase in sales.
I have established shared markets, delivered group presentations, and developed product portfolios with Key Account Managers, OEM Managers, and Sales Directors across Canada. - My exceptional relationship management skills have enabled me to maintain key accounts (OEM) and drive sales and margins. During meetings, I have confidently presented to management and sales teams.
As a representative of Total Energies, I have created, managed, and distributed Key Accounts to team members and attended numerous occasions and trade exhibits. - Continuously monitored customer buying trends, market conditions, and competitor actions to stay ahead of the game and achieve sales goals.
- My exceptional networking skills have enabled me to connect prospects through trade shows, cold calling, and local-area networking with my team.
- Have a keen eye for identifying industry trends and adapting strategies accordingly.
Regional Sales Manager
Saudi Total Lubricants
Riyadh - Central Region, Saudi Arabia
03.2007 - 09.2011
- Exceeded targets by building, directing, and motivating a high-performing sales team of 6 Territory Managers and 8 Merchandisers and continued monitoring their set KPIs
- Consistent performer by achieving set annual targets
- Collaborated with NSM to evaluate performance in the region and develop strategies to expand its share of the market.
- Performed sales, management, and administrative tasks, such as maintaining sales performance, recruiting, and training staff, and monitoring inventory
- Executed successful promotional events and trade shows
- Partnered with sales team members and leveraged negotiation skills to close tough deals with lucrative clients
Bulk Sales Manager
www.GulfNews.com
Dubai, UAE
12.1998 - 02.2007
- Directly responsible for achieving revenue budget agreed with Management
- Managed, coached, and continued training team of 8 Distributors and 15 merchandisers in successful selling methods and encouraged cross-selling to drive revenue and enhance SOM - Share of Market
- Increased circulation of Bulk Sales from 5,500 to 16,500 copies per day (unit cost DHS 1.18)
- Planned, developed, and implemented strategic and tactical sales management strategies for promoting sales of company/ third party Publications: - Gulf News/ Al-Hayat/ Financial Times/ Entertainment Plus/ Inside Out through corporate / Hotels / Airlines
- Hired and trained highly qualified staff by teaching best practices, procedures, and sales strategies
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals
Assistant Manager, PR & Marketing
Marriott Hotel
Islamabad, Pakistan
1992 - 1998
- Developed and managed annual marketing budget of $150,000
- Supervised planning and development of company marketing and communication materials based upon divisional requirements.
- Coordinated with departmental divisional heads to develop future marketing and public relations business plans
- Launched various hospitality-related promotions, incorporating Room Division/ F&B departments
- Directly responsible for all Diplomatic Mission events including food and beverage
- Orchestrated projects within strict timeframes and budget constraints by solving complex problems and working closely with relevant departments (Food & Beverages, Rooms Division)
- Planned, designed and scheduled monthly news Letter, Marriott Magic. And highlight monthly activities.
Education
Total Management Program -
TotalEnergies.com
Huston - Texas 2018
Lubricant Technical Training II - Technical
Totalenergies.com
Montreal, QC2017
Lubricant Technical Program I -
TotalEnergies.com
Montreal, QC2015
Optimizing Selling Skills -
Www.totalenergies.com
Montreal, QC2013
Internal Audit - TQM
MEQMP Middle East Quality Management Professional
Jeddah - Saudi Arabia01.2009
Foundation of Leadership -
Marriott International
Islamabad Marriott Hotel1996
Bachelors in Arts Degree -
University of The Punjab
Lahore - Pakistan1994
Skills
- Change Management
- Sustainability
- Team and Sales Management
- Budgeting
- P&L Responsibility
- Recruiting
- Forecasting
- Sales Statistics Analysis
Certification
- Strategic Planning & Marketing
- New Business Development
- Sales Operations
- Pricing Product Development
- Negotiation & Persuasion
- Critical Thinking
- Salsa/ PBI (Power BI)
- Sales Training & Leadership
- Business Insight
- Microsoft Office
Timeline
Vice President
Damera Corp
01.2026 - Current
Regional Sales Director
TotalEnergies.com
09.2011 - 09.2022
Regional Sales Manager
Saudi Total Lubricants
03.2007 - 09.2011
Bulk Sales Manager
www.GulfNews.com
12.1998 - 02.2007
Total Management Program -
TotalEnergies.com
Lubricant Technical Training II - Technical
Totalenergies.com
Lubricant Technical Program I -
TotalEnergies.com
Optimizing Selling Skills -
Www.totalenergies.com
Internal Audit - TQM
MEQMP Middle East Quality Management Professional
Foundation of Leadership -
Marriott International
Bachelors in Arts Degree -
University of The Punjab
Assistant Manager, PR & Marketing
Marriott Hotel
1992 - 1998