- Travelling with friends and family
- Running and strength training; Toronto Marathon (2023)
- Hiking - Mt Everest Base Camp (2022) & Mt Kilimanjaro Summit (2017)
- Playing sports - golf, volleyball, & cricket
Puneet Chopra
Caledon,ON
Summary
Performance-oriented Sales Leader offering exceptional record of achievement over 16-year career. Tenacious manager with strategic and analytical approach to solving problems, bringing in new business and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
15
15
years of professional experience
Work History
Director of Sales Field & Chief of Staff
PepsiCo
10.2022 - Current
- Managed and motivated Frontline team of 31 Sales professionals to increase net revenue by +$3.3 million with over $1.6 million in new business wins in 2023
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity
- Led internal quarterly business review process and 5 year Strategic growth plans for Foodservice business for the ExComm team
- Managed 2 warehouse transitions on Frito Lay business to drive strong compliance and enable accelerated future growth
- Recruited, interviewed and hired employees and implemented mentoring program to promote positive feedback and engagement
- Acted as Chief of Staff for Foodservice leadership team to drive the right agenda FS team
Regional Sales Manager
PepsiCo
08.2020 - 09.2022
- Successfully led a team of 6 Key Account Managers & currently on track to over deliver 2021 Net Sales Target by 23%
- Generated over $2.3 million in Net Sales with New Business Acquisition
- Mitigated downside risk & supply challenges during COVID-19 by having courageous conversations with customers
- Received highest manager rating of 4.9 out of 5 for years 2021 & 2020
- Drove the highest team engagement score of 100% in 2020 Org Health Survey for Canada
Field Sales Manager
PepsiCo
08.2018 - 08.2020
- Led a team of 11 full-time sales representatives and overachieved 2019 Net Sales Plan by $560k
- Re-routed territories to properly allocate resources and meet business needs.
- Acted as a business owner and championed the national launch of Salesforce CRM tool for the frontline team for Canada
- Developed & implemented best-in class change management plan to drive engagement & early adoption of Salesforce by the national frontline team
- Drove the highest team engagement score of 98% in 2019 Org Health Survey for Canada
Sales Strategy & Planning Manager
PepsiCo
07.2017 - 08.2018
- Built & presented annual operating plan to Foodservice leadership team for 2018 & 2019
- Developed execution plan to support innovation launches
- Checked and controlled inventory levels to identify risks and opportunities
- Led sales synergy calls for Foodservice team to communicate key upcoming selling priorities every period
National Account Manager
PepsiCo
07.2013 - 07.2017
- Overachieved full year results for a major Retail account - Net Rev +7% vs Plan, Profit +$700k vs Plan
- Drove category share on shelf by +11% in hot cereal category
- Grew beverage volume by 8% in a competitor preferred Foodservice account
- Won 5 year exclusivity contract for frozen muffin batter business +$650k in annual net revenue
Sr. Brand Manager
Compass Group Canada
11.2011 - 06.2013
- Achieved 16% topline sales growth in coffee category by following brand standards and executing brand promotions
- Delivered over $8 million sales by successfully opening new franchise locations
- Successfully led Roasters coffee brand refresh campaign from conception to execution driving +7% in net profit
Sales Analyst
PepsiCo
09.2009 - 11.2011
- Assisted the VP of Foodservice in managing a review process for monitoring net revenue performance; including 100% adherence to budgets, return on investment
- Developed accurate sales forecasts by analyzing sales feedback and wrote reports for senior leadership
- Integrated beverage and foods sales results in one scorecard to effectively report performance of sales team nationally
Education
Master of Business Administration - MBA Program, Co-op Option
Wilfrid Laurier University
Waterloo, ON04-2010
Electronics and Communication Engineering -
Bharati Vidyapeeth's College of Engineering
Delhi, India04-2006
Skills
- Sales leadership and training
- Sales strategy development
- Client relationship management
- Client acquisition & cold calling
- Advanced negotiation skills
- Strong communication skills
- P&L literacy, sales forecasting, reporting & KPI analysis
- Technical skills - Salesforce CRM, Microsoft Suite, & Power BI
Accomplishments
- Awarded Regional Sales Manager of the Year for Canada for 2021 outstanding results
- Awarded Top Foods Sales Manager for Canada for delivering outstanding results in 2019
- Awarded Way2Go for leading and implementing Salesforce CRM for PepsiCo Canada's Field team
- Won the Vendor of the year at Metro Inc tradeshow in 2016
- Awarded Way2Go for overdelivering results for Quaker Chewy - Finding Dory program 479% vs. PY in sales
- Awarded for Outstanding Customer Management Support by Avendra LLC during 2015 Avendra Supplier tradeshow
- Awarded Super Bravo by Senior Leadership team for signing 5-year exclusive deal at Sodexo
Hobbies and Interests
- Love travelling with family and friends
- Conquered Mt Everest Base Camp ('22) & Mt Kilimanjaro ('17)
- Avid runner; successfully finished my first Marathon in 05/2022
- Passionate towards sports such as golf, cricket & volleyball
Interests
Timeline
Director of Sales Field & Chief of Staff
PepsiCo
10.2022 - Current
Regional Sales Manager
PepsiCo
08.2020 - 09.2022
Field Sales Manager
PepsiCo
08.2018 - 08.2020
Sales Strategy & Planning Manager
PepsiCo
07.2017 - 08.2018
National Account Manager
PepsiCo
07.2013 - 07.2017
Sr. Brand Manager
Compass Group Canada
11.2011 - 06.2013
Sales Analyst
PepsiCo
09.2009 - 11.2011
Master of Business Administration - MBA Program, Co-op Option
Wilfrid Laurier University
Electronics and Communication Engineering -
Bharati Vidyapeeth's College of Engineering
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