PROSHANTA KUMAR ROY
Saskatoon,SK
Summary
Seasoned Managing Director in Marketing with comprehensive background leading diverse teams to exceed business objectives. Skilled in identifying market trends and tailoring marketing strategies to meet customer needs, resulting in increased company visibility and revenue. Proven ability to drive growth through innovative campaigns and strategic partnerships. Previous roles have demonstrated significant impact on brand positioning and consumer engagement.
Overview
20
20
years of professional experience
Work History
Managing Director, Marketing
DATACRAFT LIMITED
DHAKA, BANGLADESH
01.2011 - Current
- Oversaw the development of website design and functionality to optimize user experience.
- Monitored competitor activities and identified opportunities for improvement.
- Reviewed all materials prior to release for accuracy and consistency in messaging and branding.
- Provided leadership and guidance to marketing personnel within the organization.
- Organized promotional events, trade shows, and conferences to maximize customer engagement.
- Implemented CRM systems to manage customer data more effectively.
- Developed and implemented marketing strategies to increase brand awareness and product sales.
- Established relationships with key stakeholders in the industry to drive business growth.
- Negotiated contracts with vendors and suppliers to ensure cost efficiency and quality service.
- Directed the customer relationship management (CRM) strategy, including segmentation, targeting, and personalization tactics.
- Coordinated with sales department to align marketing strategies with sales objectives and optimize the sales funnel.
- Boosted sales by developing new product marketing strategies.
- Expanded new businesses by developing powerful sales, advertising and marketing campaigns.
Director, Marketing & Sales
EVISTA TECHNOLOGIS
DHAKA, DHAKA
01.2005 - 12.2010
- Conducted regular meetings with department heads to review progress on strategic initiatives.
- Ensured compliance with all relevant regulations, policies and procedures.
- Developed policies and procedures to ensure compliance with corporate standards.
- Negotiated agreements with external partners such as contractors or consultants.
- Recruited, trained, supervised, evaluated and mentored staff members.
- Directed the organization's daily operations, ensuring compliance with applicable laws and regulations.
Education
Master of Science - M.Sc. in Computer Science And Engineering
United International University
DHAKA, BANGLADESH03-2014
Master of Science - M.Sc. (Statistics)
Shahjalal University of Science & Technology
SYLHET, BANGLADESH12-1996
Bachelor of Science - B.Sc. (Statistics)
Shahjalal University of Science & Technology
SYLHET, BANGLADESH12-1994
Skills
- Marketing Automation
- Customer Segmentation
- Competitive Analysis
- Partnership Development
- Performance Tracking
- Sales Enablement
- Creative Direction
- Campaign Development
- Market Tracking
- Key decision making
- Staff Management
- Branding
- Database Management
- Operations Management
- Sales understanding
- Web Analytics
- Business Planning
- Stakeholder Relations
- Sales expertise
- Cost Management
Accomplishments
- Most Influential Global Marketing Leaders 2018 (Awarded by : World Marketing Congress.)
- SUDS Lifetime Awards (Awarded by : Shahjalal University Debating Society (SUDS))
Timeline
Managing Director, Marketing
DATACRAFT LIMITED
01.2011 - Current
Director, Marketing & Sales
EVISTA TECHNOLOGIS
01.2005 - 12.2010
Master of Science - M.Sc. in Computer Science And Engineering
United International University
Master of Science - M.Sc. (Statistics)
Shahjalal University of Science & Technology
Bachelor of Science - B.Sc. (Statistics)
Shahjalal University of Science & Technology
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