Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

PROSHANTA KUMAR ROY

Saskatoon,SK

Summary

Seasoned Managing Director in Marketing with comprehensive background leading diverse teams to exceed business objectives. Skilled in identifying market trends and tailoring marketing strategies to meet customer needs, resulting in increased company visibility and revenue. Proven ability to drive growth through innovative campaigns and strategic partnerships. Previous roles have demonstrated significant impact on brand positioning and consumer engagement.

Overview

20
20
years of professional experience

Work History

Managing Director, Marketing

DATACRAFT LIMITED
DHAKA, BANGLADESH
01.2011 - Current
  • Oversaw the development of website design and functionality to optimize user experience.
  • Monitored competitor activities and identified opportunities for improvement.
  • Reviewed all materials prior to release for accuracy and consistency in messaging and branding.
  • Provided leadership and guidance to marketing personnel within the organization.
  • Organized promotional events, trade shows, and conferences to maximize customer engagement.
  • Implemented CRM systems to manage customer data more effectively.
  • Developed and implemented marketing strategies to increase brand awareness and product sales.
  • Established relationships with key stakeholders in the industry to drive business growth.
  • Negotiated contracts with vendors and suppliers to ensure cost efficiency and quality service.
  • Directed the customer relationship management (CRM) strategy, including segmentation, targeting, and personalization tactics.
  • Coordinated with sales department to align marketing strategies with sales objectives and optimize the sales funnel.
  • Boosted sales by developing new product marketing strategies.
  • Expanded new businesses by developing powerful sales, advertising and marketing campaigns.

Director, Marketing & Sales

EVISTA TECHNOLOGIS
DHAKA, DHAKA
01.2005 - 12.2010
  • Conducted regular meetings with department heads to review progress on strategic initiatives.
  • Ensured compliance with all relevant regulations, policies and procedures.
  • Developed policies and procedures to ensure compliance with corporate standards.
  • Negotiated agreements with external partners such as contractors or consultants.
  • Recruited, trained, supervised, evaluated and mentored staff members.
  • Directed the organization's daily operations, ensuring compliance with applicable laws and regulations.

Education

Master of Science - M.Sc. in Computer Science And Engineering

United International University
DHAKA, BANGLADESH
03-2014

Master of Science - M.Sc. (Statistics)

Shahjalal University of Science & Technology
SYLHET, BANGLADESH
12-1996

Bachelor of Science - B.Sc. (Statistics)

Shahjalal University of Science & Technology
SYLHET, BANGLADESH
12-1994

Skills

  • Marketing Automation
  • Customer Segmentation
  • Competitive Analysis
  • Partnership Development
  • Performance Tracking
  • Sales Enablement
  • Creative Direction
  • Campaign Development
  • Market Tracking
  • Key decision making
  • Staff Management
  • Branding
  • Database Management
  • Operations Management
  • Sales understanding
  • Web Analytics
  • Business Planning
  • Stakeholder Relations
  • Sales expertise
  • Cost Management

Accomplishments

  • Most Influential Global Marketing Leaders 2018 (Awarded by : World Marketing Congress.)
  • SUDS Lifetime Awards (Awarded by : Shahjalal University Debating Society (SUDS))

Timeline

Managing Director, Marketing

DATACRAFT LIMITED
01.2011 - Current

Director, Marketing & Sales

EVISTA TECHNOLOGIS
01.2005 - 12.2010

Master of Science - M.Sc. in Computer Science And Engineering

United International University

Master of Science - M.Sc. (Statistics)

Shahjalal University of Science & Technology

Bachelor of Science - B.Sc. (Statistics)

Shahjalal University of Science & Technology

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PROSHANTA KUMAR ROY