Priyanka Senapati
Toronto,ON
Summary
Experienced with digital marketing strategies, including social media and content creation. Utilizes analytical skills to interpret data and optimize campaigns for better performance. Track record of developing comprehensive marketing plans that drive engagement and conversion.
Expertise in SEO, SEM, content strategy, and social media management. Strong collaborator focused on achieving results and adapting to dynamic marketing needs. Reliable team player known for delivering consistent outcomes.
Overview
4
4
years of professional experience
Work History
Digital Marketing Coordinator
Sonsuh Educational Supplies
02.2024 - Current
- Creating content that resonates with diverse audiences across platforms, from engaging social media posts to persuasive website copy and informative blogs
- Writing tailored to each platform's unique requirements and optimized for search engines to boost visibility and engagement
- Created and scheduled social media content for 5+ platforms, resulting in a 25% increase in engagement and a 15% boost in website traffic within 4 months
Freelance Social Media Specialist & Content Creator
Self-Employed
01.2022 - Current
- Provided tailored social media strategies for various businesses, enhancing customer engagement
- Managed customer interactions, responding to inquiries, complaints, and feedback promptly
- Developed and executed social media campaigns for multiple clients, increasing engagement rates by 35% and growing follower counts by 500+ across platforms within 3 months.
- Created compelling content to drive brand awareness and customer loyalty
Social Media Specialist
FitMeal
05.2023 - 05.2024
- Designed and managed Fit Meal Canada's website, improving user experience and increasing web traffic by 40% within 2 months. Developed and executed social media campaigns that boosted engagement by 30% and created engaging blogs that attracted over 1,000 views within the first month
- Collaborated with cross-functional teams to integrate marketing initiatives and promotions across multiple channels.
- Generated leads through effective paid advertising campaigns on Facebook, Instagram, and Twitter.
Social Media Specialist
TUTED
01.2021 - 09.2022
- Produced engaging and creative content for TUTED's social media platforms, enhancing brand visibility
- Assisted in the planning and execution of marketing campaigns to drive customer engagement
Education
Post Graduate Diploma - Marketing Management
Georgian College (ILAC)
Old Toronto, ON09.2024
International Business Management - International Business Management
Niagara College
Toronto, ON11.2023
Bachelor's of Commerce - Major in Finance
Garden City University
Bangalore, India11.2021
Skills
- Video Editing Expertise
- SEO Strategy Development
- CRM & Digital Tools
- Digital Content Production
- Keyword research
- Content Engagement Techniques
- Skilled in Adobe Photoshop Editing
- Google Analytics Skills
- PREMIER PRO
- ADOBE ILLUSTRATOR
- PHOTOSHOP
- Skilled in DaVinci Resolve Editing
- MICROSOFT
- WordPress Management
- Proficient in Lightroom Editing
Languages
English
Full Professional
Hindi
Native or Bilingual
Timeline
Digital Marketing Coordinator
Sonsuh Educational Supplies
02.2024 - Current
Social Media Specialist
FitMeal
05.2023 - 05.2024
Freelance Social Media Specialist & Content Creator
Self-Employed
01.2022 - Current
Social Media Specialist
TUTED
01.2021 - 09.2022
Post Graduate Diploma - Marketing Management
Georgian College (ILAC)
International Business Management - International Business Management
Niagara College
Bachelor's of Commerce - Major in Finance
Garden City University
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