Priyanka Raghuvanshi
Newark
Summary
Strategic Sales Operations professional with 10+ years of driving revenue growth and operational excellence across global sales organizations. Expertise in KPI frameworks, quota-setting, CRM automation, AI/ML-powered analytics, and executive business reviews supporting $22B+ revenue.
Overview
12
12
years of professional experience
Work History
Sales Operations Lead
Amazon Web Services
01.2021 - Current
- Own end-to-end KPI reporting and forecasting for ENT and Field Sales (1,400+ sellers), analyzing revenue attainment, funnel health, adoption trends, and blocker impact.
- Designed and executed a pipeline acceleration model improving funnel efficiency, driving 10% incremental revenue across 100+ sales teams.
- Spearheaded AI-driven sales insights platform in partnership with data science, automating ~70% of reporting, enhancing data coverage by 50%, supporting $22.8B in revenue (+42.7% YoY growth).
- Owned preparation and facilitation of weekly and biweekly sales reviews with US leadership and C-suite, synthesizing performance, market insights, and action plans.
- Collaborated with finance to define sales quotas and reseller incentive programs, driving alignment with business targets and 10–15% YoY performance gains.
- Leading annual planning and territory management for Auto Manufacturing, Telco, Media, Entertainment and Games division, optimizing sales coverage and quota alignment with revenue goals.
- Launched and operationalized Top Deal Review program for high-value deals, increasing sales specialist engagement and win rates significantly.
- Led cross-functional deep dives into partner execution, demand shifts, capacity constraints, and coverage gaps, defining actions with quantifiable impact.
- Delivered data-driven insights to strengthen joint GTM motions with strategic partners, improving partner engagement, deal velocity, and sales execution.
- Managed complex cross-functional projects, improving project visibility by 40% and decision-making speed by 50%.
Senior Sales Operations Analyst
Electronics for Imaging
01.2019 - 01.2020
- Improved Sales Cloud and Service Cloud workflows, boosting process efficiency and user adoption by 25% globally.
- Automated professional services workflows, increasing throughput by 40% and reducing handoffs.
- Supported annual planning and territory management, collaborating with leadership to align sales resources with business priorities.
- Built SQL-driven dashboards and executive reports to improve pipeline visibility and forecasting accuracy.
Sales Operations Analyst
Veritas Technologies
01.2014 - 01.2019
- Launched new service bundles, driving increased attach rates and new revenue streams.
- Developed standardized dashboards to track pipeline, attach rates, and deal performance for global leadership.
- Led application decommissioning project delivering $500K–$1M in cost savings.
Education
Product Management Certification -
Cornell University
Master of Business Administration -
International Technological University
Skills
Salesforce QuickSight Tableau SQL Advanced Excel Keynote AI/ML Analytics Platforms
Accomplishments
- Launched Top Deal Review program for $2M–$5M deals, increasing specialist engagement from 7% to 15% YoY and improving win rates from 35% to 45% YoY.
- Spearheaded AI-enabled sales insights platform automating ~70% of reporting, improving data accessibility by 50% and supporting $22.8B billed revenue (+42.7% YoY growth).
- Led cross-functional business review framework for 20+ critical projects, improving visibility by 40% and accelerating decision-making by 50%.
- Owned executive sales reviews and strategic planning for $1.8B+ revenue organizations, reducing prep time by 50% for 10+ senior stakeholders.
- Designed and implemented a pipeline acceleration model adopted by 100+ sales teams across 9 industries, delivering 10% incremental revenue in 2025.
- Automated CRM workflows saving 10+ hours/week per seller and improved data completeness across 400+ specialists
Timeline
Sales Operations Lead
Amazon Web Services
01.2021 - Current
Senior Sales Operations Analyst
Electronics for Imaging
01.2019 - 01.2020
Sales Operations Analyst
Veritas Technologies
01.2014 - 01.2019
Product Management Certification -
Cornell University
Master of Business Administration -
International Technological University