PRIYANKA LUTHRA
Graphic Designer
Oakville,CANADA
Summary
Freelance Graphic Designer with 10+ years of experience in presentation design, marketing collateral, and business development materials across sectors including education, healthcare, housing, commercial, and corporate. Specialized in PowerPoint slide and deck design, creating polished, client-ready presentations that highlight projects and business capabilities. Skilled at applying brand guidelines, templates, and visual standards to deliver accurate, professional, and brand-consistent materials. Known for attention to detail, ability to work independently, and delivering high-quality design on quick-turnaround deadlines. Proficient in Microsoft PowerPoint, Google Slides, Keynote, and Adobe Creative Suite.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Freelance Graphic Designer
Axesun Inc.
01.2025 - 06.2025
- Designing Infographics and visual assets for Website and LinkedIn to support business development.
Senior Creative Designer / Creative Director
Fervent Communications
03.2024 - 08.2024
- Led and supervised a creative team of Art Directors and 3D Artists, offering guidance and feedback.
- Designed event materials including stage setups, backdrops, signage, flyers, standees, invites, promotional materials and created impactful presentations and decks for corporate conferences and internal communications.
- Designed digital and print marketing collaterals including banner ads, emailers, social media graphics, newsletters, brochures.
- Collaborated with designers, developers, clients, and event planners to align on creative direction, manage project timelines and budgets, and ensure successful execution of deliverables.
- Managed vendor relationships for printing services and promotional product ordering.
Design Manager
ODLA Pvt. Ltd
02.2022 - 02.2024
- Developing engaging digital content and promotional marketing materials including banner ads, email templates, posts, reels, GIFs and videos that drives engagement, conversions, and brand awareness.
- Briefing and supervising junior graphic designer for adapting the designs in different sizes across multiple digital platforms.
- Collaborated with marketing to launch digital campaign calendars, driving a 20% lift in conversions.
Creative Director
Think Simplr Pvt. Ltd
05.2020 - 02.2022
- Managing and mentoring a diverse team of designers, copywriters, art directors, 3D and animation artists and studio members. Reviewing and providing constructive feedback to help elevate the quality of the output.
- Collaborated closely with executives, clients, and stakeholders to understand the brief and advise on brand strategies, translating marketing goals into creative plans for print and digital campaigns that foster brand development and drive consumer purchases to support organizational growth.
- Delivered brand identity systems and creative guidelines that strengthened client brand recognition across industries.
- Selecting photography, illustration, typography and other visual elements to be used across various channels such as poster design, brochure, leaflet, and online platforms ensuring they align with the project objectives and brand imagery.
- Establish creative direction, setting goals, and fostering a collaborative work environment that encourages open communication, teamwork, and the exchange of ideas.
- Assisted in sourcing and managing the procurement of branded merchandise, including giveaways, event collateral, and signage.
Creative Associate Director
BlippAR India Pvt. Ltd
09.2015 - 04.2020
- Spearheaded immersive AR campaigns that attracted Fortune 500 clients and boosted client retention by 30%.
- Designed user-centric interfaces for mobile apps and AR experiences, ensuring intuitive navigation and visual appeal.
- Created wireframes, and interactive prototypes to visualize and present ideas to clients and stakeholders.
- Conducted manual user testing and usability evaluations to refine user experience.
- Collaborated with developers, QA teams, and 3D artists to create content in AR environments.
Creative Group Head-(Art), ATL Department
Cheil India Pvt.Ltd
02.2014 - 03.2015
- Collaborated with executives, clients, and stakeholders to understand project briefs, present design concepts and strategies, gather feedback, and translate complex ideas into clear, compelling visual designs.
- Designed logos, branding materials and developed advertising campaigns across various channels such as print media, outdoors and television while maintaining consistency in visual branding across all platforms.
- Briefed the production house for film and still shoots, created storyboards and mood boards, prepared detailed shoot notes covering styling, attire, accessories, and poses, and selected final shots post-shoot while briefing photographers for retouching.
- Managed multiple projects simultaneously while meeting deadlines and maintaining quality standards.
Education
Bachelor of Fine Arts -
Jamia Milia Islamia
03.2015
Master of Arts - Digital Media and Global Communications
University of Niagara Falls
03.2026
Skills
- Creative Direction
- Visual Storytelling
- Logo Design and Branding
- Layout Design
- Print, TV & Digital Media
- Packaging Design
- Brochure Design
- Presentation Design (PowerPoint, Google Slides)
- Photography and Image Editing
- Graphic Design
- Typography
- Marketing Collateral
- Client-Focused Design
- Campaign Conceptualisation & Execution
- Case Studies
- Attention to Detail
- Motion Graphics
- Leadership
- Independent Work
- Infographics
- Event Graphics & Corporate Conference Materials
- Vendor & Production Coordination
- Social Media Campaign
- Instagram, Facebook, LinkedIn, TikTok
- Problem Solving
- Slide Templates
- Team Building
- Self-Directed
- Time Management
- Energetic
- Multi discipline team work
- Communication Skils
- Highly Organised
Certification
- Tri-Council Policy Statement (TCPS 2) Credential ID Certificate # 0001391333 Issued Jan 2025
- X Website Traffic & Sales Campaigns Badge Completion ID: 374591587 Issued May 2025
CREATIVE PROCESS AND TECHNICAL EXPERTISE
- Design Process: Concept development, visual design, user research, wireframing, prototyping and final execution.
- Creative Development: Storyboarding, mood boards, brand identity, advertising campaign design (print, Television, digital, OOH).
- UX/UI Workflow: User journey mapping, persona creation, responsive design integration.
- Production Process: Pre-production planning, shoot coordination, image selection, retouching, final artwork sign-off.
- Hardware Exposure: Apple iMac/MacBook, iPad Pro, drawing tablets (Wacom), DSLR cameras
- Print Production: Experience in preparing print-ready files, color proofing, paper selection, liaising with printers.
- Digital Asset Management: Organizing and maintaining creative libraries and cloud-based systems.
Languages
English
Full Professional
Timeline
Freelance Graphic Designer
Axesun Inc.
01.2025 - 06.2025
Senior Creative Designer / Creative Director
Fervent Communications
03.2024 - 08.2024
Design Manager
ODLA Pvt. Ltd
02.2022 - 02.2024
Creative Director
Think Simplr Pvt. Ltd
05.2020 - 02.2022
Creative Associate Director
BlippAR India Pvt. Ltd
09.2015 - 04.2020
Creative Group Head-(Art), ATL Department
Cheil India Pvt.Ltd
02.2014 - 03.2015
Master of Arts - Digital Media and Global Communications
University of Niagara Falls
Bachelor of Fine Arts -
Jamia Milia Islamia