Summary
Overview
Work History
Education
Skills
Affiliations
Timeline
Generic

Priyanka Kalra

Toronto,ON

Summary

Goal-Oriented Marketing Manager with a proven track record in fostering strong network accounts and agency relationships. Adept at overseeing client projects, ensuring satisfaction, and driving successful project delivery. Prepared to bring 9+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company success.

Overview

12
12
years of professional experience

Work History

Marketing Manager

Hyundai Motor Ltd.
07.2018 - Current
  • Developed and implemented successful marketing campaigns to drive customer engagement and increase brand awareness.
  • Managed annual budget utilization for effective media strategies, resulting in optimized ROI.
  • Led cross-functional teams to deliver high-quality projects for network accounts within budget, exceeding client expectations.
  • Measure & analyses the effectiveness of media strategies/ documentation /Processes to drive business iterations & investment.
  • Established and maintained strong relationships with external agencies & key networks, ensuring client needs were met.
  • Facilitated brainstorming sessions to document current and target state processes.

Achievements:

launched several models like Santro, KonaEV, Creta, Venue, Alcazar etc.

Marketing Coordinator

Spice Digital
05.2015 - 06.2018
  • Scoped, planned, and executed deployment projects, ensuring adherence to timelines and budget.
  • Coordinated with partner's technical team for integrations, implementations, or updates.
  • Identified business opportunities and exceeded sales KPIs, particularly during festive seasons.
  • Built and executed long-term strategic account plans, maximizing sales opportunities.

Achievements:

Exceeded sales KPI by 25% for festive season 2016 & 2017

Promotion: Sr. Executive (2017)

Business Specialist

IBM Daksh / Concentrix
02.2012 - 07.2013
  • Maintained healthy and strong relationships with clients, ensuring satisfaction and loyalty.
  • Collaborated with agencies to develop strategies aligned with client objectives.
  • Monitored projects to address issues and ensure client satisfaction.
  • Contributed to project scoping, estimation, and planning.

Education

Masters of Business Administrations -

Punjab University
2014

Bachelor of Computer Applications -

Punjab University
2011

Skills

  • Proficiency in Business Analysis and Business Architecture Frameworks
  • Goal orientation, adaptability, and ability to work independently
  • Excellent communication and client presentation skills
  • Strong analytical, facilitation, and writing skills
  • Networking & Relationship Building
  • Campaign Management
  • Project Management
  • Agency Management
  • Budget Management
  • Brand builder
  • Tableau
  • SQL

Affiliations

  • Google Data Analytics
  • Advance as a Digital Marketing Specialist
  • Project management foundations

Timeline

Marketing Manager

Hyundai Motor Ltd.
07.2018 - Current

Marketing Coordinator

Spice Digital
05.2015 - 06.2018

Business Specialist

IBM Daksh / Concentrix
02.2012 - 07.2013

Masters of Business Administrations -

Punjab University

Bachelor of Computer Applications -

Punjab University
Priyanka Kalra