Summary
Overview
Work History
Education
Skills
Timeline
Generic

Priyanka Kalra

Toronto,Ontario

Summary

Highly creative Marketing Manager with expertise in transforming marketing and advertising strategies into desired results. Leads teams in developing profitable campaigns. Prepared to bring 8+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success.

Overview

11
11
years of professional experience

Work History

Marketing Manager

Hyundai Motor Ltd
07.2018 - 03.2023
  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Detailed planning regarding proper utilization of annual budget as per business targets to deliver effective, efficient, yet innovative use of media.
  • Measure & analyses the effectiveness of media strategies to manage future iterations & investment.
  • Identify new media opportunities & stay up to date on new digital media trends, marketing platform updates, technologies & tools that could add value to the business.

Achievements:

Developed and implemented marketing strategies for launches of models like Santro, I20 Facelift, Creta, Alcazar, Kona EV, Venue, N-Line

Marketing Coordinator

Spice Digital
05.2015 - 06.2018
  • Responsible for Project scoping, estimation, planning and executing deployment projects ensuring adherence to timelines and budget.
  • Coordinating with Partner's technical team for any new integration, implementation or updates.
  • Exploring latest market trends, tracking completion activities, accordingly, provide inputs to optimize marketing strategies.
  • Building and executing long - term strategic Account plans and pro-actively identifying new and additional business opportunities in order to maximize sales.

Achievements:

Hit & exceeded sales KPI by 25% for festive season 2016 & 2017

Promotion: Sr. Executive (2017)

Business Specialist

IBM Daksh
02.2012 - 07.2013
  • Helping team members towards perfection in process operations and monitoring them.
  • Maintaining healthy and strong relationship with clients, for enhancing business levels.

Education

Masters in Business Administration - Marketing & Finance

Punjab Technical University
India
2014

Bachelors in Computer Application - IT

Punjab University
India
2011

Skills

  • Digital Marketing
  • Business Relationship Management
  • Channel Development
  • Client / Vendor Management
  • Corporate Events
  • Product and Project Management
  • Budget Management
  • Agency Management
  • Campaign Management
  • Media Planning and Execution

Timeline

Marketing Manager

Hyundai Motor Ltd
07.2018 - 03.2023

Marketing Coordinator

Spice Digital
05.2015 - 06.2018

Business Specialist

IBM Daksh
02.2012 - 07.2013

Masters in Business Administration - Marketing & Finance

Punjab Technical University

Bachelors in Computer Application - IT

Punjab University
Priyanka Kalra