Summary
Overview
Work History
Education
Skills
Websites
Professional Snapshot
Timeline
Generic
Priyanka Dhelia

Priyanka Dhelia

Vancouver

Summary

Digital transformation strategist & implementer with 13+ Years - cross platform experience across Multi Device and platform in BFSI, IT, Electronics, FMCG & Automobile sector. I am currently an MBA candidate at SFU Vancouver.

Overview

14
14
years of professional experience

Work History

Director of Marketing

Net Impact Club SFU chapter
Vancouver, BC
09.2024 - Current
  • Digital marketing strategy and events.
  • The largest 12th Annual case competition for the chapter.
  • KPI – Awareness & engagement, Registrations – Avg ticket size of 250 $ & Live event coverage.

Emission Software
  • Company Overview: Applied project
  • Market research, investor pitch and product pricing creation.
  • Applied project

Marketing Lead – SAARC

Seagate Technology
Mumbai
01.2022 - 01.2024
  • Company Overview: IT Peripherals
  • Heading E-commerce & Digital marketing (D2C) strategy, Planning & Execution.
  • Generated / Responsible for 2Bn Annual revenue from E-commerce, LFR, Channel business.
  • Increasing New to brand customers by 50 % Y-O-Y via new Targeting, Optimizations, Innovations and additions of platforms.
  • Increasing the existing platform portfolio size by 15 % by new addition and expansion.
  • Generated reach of 13 Bn Impressions via various Digital and E-commerce implementation for the brand.
  • Brand store Management & driving traffic by content creation to create 30 % organic traffic on E-commerce platforms and offers to improve lower funnel conversions by 4%.
  • Increased customer lifetime value from 10,000 INR to 15 ,000 INR. 2nd Highest in the competition category.
  • Market research for sizing audience & customer life cycle journey mapping for Gaming & existing drives expansion in India.
  • Brand Lift survey for Exiting consumer range for affinity manning & Maintaining NPS score for region.
  • Social commerce – Strategy, Planning and execution (Content creation for existing and new range) Increasing engagement score by 10 % Y-O-Y – HDD, SSD, Gaming (Consumer Drives).
  • Lead generation & platform maintenance from Offline & online channels – Funnel Management.
  • Website & Tools integration – Sprinkler, Alfresco, CRM – Adobe suit.
  • Responsible for SAARC strategy of multi-platform (60 % E-commerce, 30 % Digital marketing, 10 % Large format retails and dotcoms].
  • Associations and PR for Gaming – New product launches (Disney association – Starwars series), Play station and X-box (Drives and association), Spiderman series.
  • Influencer content strategy & implementation – 360 Digital reach / Awareness - Driving sales via unboxing & GTM tracking’s on niche platforms for Gadgets & using the content on Owned and Paid platforms.
  • IT Peripherals

Co-founder & Consultant

Bankutir House of creativity
Mumbai
01.2019 - 01.2021
  • Company Overview: Designer retail
  • Freelance consultant – Brand, Digital, E-commerce (D2C) Strategy for large & Boutique brands.
  • Co-Founder – Entrepreneur network on-line and offline. Strategy & Execution (Website, social media & B2B).
  • Co-founder – Bankutir- House of creativity – Brand building & Online sales (social media & D2C).
  • Designer retail

Manager - Digital Marketing & E-commerce / Asia

Stanley Black & Decker
Mumbai
01.2019 - 12.2019
  • Company Overview: Electronics
  • Heading Digital & E-commerce strategy for ASIA region & markets.
  • Annual strategy creation & implementation liaising with Global and local regions.
  • Sales tools creation for real-time data capture & action that was absent in the organization.
  • Data center creation for the entire organization – Need GAP analysis, Strategic way ahead, Implementation phase 1, Detailed execution plan relayed.
  • Real-time customer connected journey on digital & New infrastructure development with focus on Lingo development Strategic Implementation with team.
  • Brand store, Annual e-commerce footprint expansion & new arenas – Increased sales by 80 % and contributed to 30 % of consumer revenue to the firm.
  • Content factory plan layout and closure for the system to implement (Infrastructure – Phase 1 creation).
  • Reporting to managing director of the organization, Team of 3 Members reporting.
  • Partner agency Infrastructure creation, Pitch and recruitment & On-boarding.
  • Digital tools infrastructure creation for Big Data Analytics – This would cut down the resource time in the eco-system by half & generate rich data insights (Amalgamation of various tools) - strategic framework - Shortlist with global team, Purchase and Implementation framework.
  • Responsible for 80 Mn revenue of Asia market via E-commerce, Digital and social commerce.
  • Electronics

Senior Manager - Digital Marketing Brand

TATA Motors Limited
Mumbai
04.2017 - 01.2019
  • Company Overview: Automobile
  • Heading Digital strategy – Programmatic Media enabling in curbing 30 % media wastage & Search ecosystem, Content Factory, E-commerce & White label engine, Command center, Transformation Journey (One customer dashboard), Revenue Generation.
  • Analysis Need Gap, Strategy and infrastructure development - digital transformational journey 4.0 roadmap (One customer dashboard).
  • Conceptualize, Evaluate & Set up of Digital content factory to enhance customer experience and engagement scores in owned and paid channels.
  • Responsible for 360 Degree Digital Strategy & Implementation with team and partners for launch of new product (Platform).
  • Lead in constructing the roadmap for new agencies (Partner development & Recruitment), selection process, scope of work and setting up day-to-day operations process.
  • Collaborate with internal stakeholders (Brand, Service, Customer experience, Plant) on product & applications that are important to customers & communities.
  • Creating E-reputation & E-commerce platforms, Having Tata Motors Architecture Future ready.
  • Consolidating the Digital Footprint for Tata Motors to keep pace with the new emerging trends in the industry & improve cross sell & up sell.
  • 30 Mn Fans and Followers for 14 Products merged. Instagram being passionate about being treated as an individual identity.
  • Completed “Project Neuman “having the capability of Social Data (Paid + Organic + Free search) Platforms speaking to each other & In turn 2-way feed from CRM connected to GA 360 Analytics (Offline + Online data – website & Media).
  • Leading to Predictive forecasting, Cost reduction & precision targeting by curbing wastage of media.
  • Instrumental in creating Organizational Digital strategy & Implementation for PV / CV / IB & Corporate for many occasions.
  • Auto Expo – Digital Lead Strategist – TML & Executing team for PVBU.
  • Infrastructure & Content funneling on-ground.
  • Automobile
  • Noteworthy Credits
  • Created 8,000 hours of content for digital audience, leading to increase in promoters by 4 Points co- related to positive mentions.
  • Increased contribution of digital sales from 10% to 15 % (FY- 2017) to the overall sales volume of passenger vehicle business.
  • Change in process & establishment of new partners resulted in the cost savings of 10% Annual.
  • Conceptualized & implemented “SOCIAL HUB” in-house ORM team in TATA Motors Backed by the technology of multiple tool kits. It is first of its kind in Indian Auto Industry.
  • Content factory conceptualization & Implementation to achieve 4x faster content, Quick turnaround for regional creatives & cost efficiency.
  • 25 Awards, Best being 4 awards by Cyrus Mistry (Tata Global Awards) for Digital creators meet, Lionel Messi digital launch & Best digital launch strategy Nexo, Hexa – Digital Launch.
  • Goa Fest 4 Gold & 2 EMVIES Gold for Best branded content web series till date – Tippling with Tiago & Zica name change global campaign.
  • EMVIES – Best programmatic use “Tiago & Messi” DMAI – Speaker & Presenter at Google Performance Academy (Audience – Head digital Marketing – Fortune 500) & Likes of IDMAI round table conference “Future of Big data analytics & Content.

MANAGER - DIGITAL MARKETING

TATA Motors Limited
Mumbai
06.2013 - 03.2017
  • Company Overview: Automobile
  • Leading the function of – Website & App, SEO (Interim) & Analytics, and Social & Media.
  • Reporting structure – Direct reporting to Head of Digital & Transformation Journey. Head Digital – Direct reporting to President Tata Motors.
  • Strategize, Implement and Manage Tata Motors all brands Digital campaigns for new launches & existing brands.
  • Creating a channel for performance marketing via digital and set up of the infrastructure and implementation with YOY targets for improvement and 5 Year plan.
  • Developing & Implementation of Annual Digital strategy (Brand wise) – based on Brand track + Product performance by variant & market + Past data for planning.
  • Develop an annual affiliate campaign calendar and rollout plans and grow the affiliate channel by including new partners and maintaining relationships with existing partners.
  • Manage designing digital marketing and communication strategies using various channels with a clear focus on increasing revenue/transactions of various ecommerce products along with increasing guest engagement and satisfaction.
  • Strategized & Implemented (Phase 2) 4-year vision of Build & Book online marketplace by 2022 enables the capability of having 1Mn design permutations and combinations personalized, enabling Manufacturing Changes to the product.
  • Creating Annual plans based on brand objective from brand track and creating Quarterly & Monthly – Content collaboration, Digital Lead campaign, Content creation & Curation to improve brand love & Increase saliency for the product according to the life cycle.
  • Leading structure and content for Offline & Online Event Tie Ups – IIFA, 24 on colors, Hexa experience centers, Nexon skills arena, Auto expo – 2014 & 2018, Media drive & Launch – Nano, Zest, Bolt, Tiago, Tigor, Nexon, Hexa.
  • Automobile
  • Noteworthy Credits
  • Created 50,000 hours of content resulting in moving the NPS score from -2 to + 14 (Digital Cut – 5 Points) – FY (13-17).
  • Increased contribution of digital sales from 1% to 10% (FY – 13- 17) to the overall sales volume of passenger vehicle business.
  • Leading to Improvement in contribution to enquiry 12 % - 40 %. Reduced CPR by 4%.
  • The car online configurator Mapped to 400 Dealer panel with Dealership level modification changes that enables up close touch and feel of the product.
  • First Indian Digital Marketer to work with Lionel Messi in India.
  • Strategy & implementation Digital 360 For Launch of Made of Great for Tata Motors.
  • Global campaign “Name change of Zica to Tiago “Named by multiple global marketers, best example of Lead by Digital & Crisis Turned into opportunity.
  • “Tripling with Tiago “India’s first Auto led web series which crossed over 3mn trailer organic reviews & increased brand favorability & Intent to purchase by 39% & 36% respectively.

ACCOUNT MANAGER

Group M Media Private Limited
Mumbai
11.2011 - 06.2013
  • Company Overview: Media Agency
  • Leading Key Accounts for Kotak Bank, Vodafone, Future brands, Loreal, Zydus Cadilla, Red Bull.
  • Creating Integrated Media Strategy & Implementation.
  • Media Buying & Planning and Deal Negotiation.
  • Responsible for Mobile Strategy & Implementation for West Region all Brands.
  • SEM Strategy & Backend SEM structure Implementation & Optimization.
  • Content & Creative Strategy & Idea’s Implementation.
  • New business Pitches – Market Research & Strategic Framework overall.
  • Managing the entire account and liaison with multiple teams to create the Digital 360 Plan for the brands & Learn category behavior patterns to be able to connect Advertising to Business.
  • Media Agency
  • Noteworthy Credits
  • 14 Awards for work lead on brands, Best being 3 Goa Fest Gold & 2 EMVIES Gold for Tata Motors, Platinum guild, Pantaloons (Future Group) & Vodafone.

Education

MBA - undefined

Simon Frazer University
07.2025

Accelerated General Management - undefined

IIM
01.2022

MBA (Advertising) - undefined

Symbiosis International University
01.2012

Bachelor of Commerce - Marketing

H.R. College
01.2010

Skills

  • Digital marketing strategy
  • Content factory & DTC
  • Online command center
  • Search Engine Marketing
  • Technical Infrastructure Development
  • Performance marketing
  • Revenue Generation
  • E-commerce & White label engines
  • Big Data Analytics
  • Brand management
  • Digital media buying & planning
  • Social media marketing
  • Market research
  • Product Life cycle planning & Modern retail
  • Branded Cont & Influencer

Websites

Professional Snapshot

Digital transformation strategist & implementer with 13+ Years - cross platform experience across Multi Device and platform in BFSI, IT, Electronics, FMCG & Automobile sector. I am currently an MBA candidate at SFU Vancouver.

Timeline

Director of Marketing

Net Impact Club SFU chapter
09.2024 - Current

Marketing Lead – SAARC

Seagate Technology
01.2022 - 01.2024

Co-founder & Consultant

Bankutir House of creativity
01.2019 - 01.2021

Manager - Digital Marketing & E-commerce / Asia

Stanley Black & Decker
01.2019 - 12.2019

Senior Manager - Digital Marketing Brand

TATA Motors Limited
04.2017 - 01.2019

MANAGER - DIGITAL MARKETING

TATA Motors Limited
06.2013 - 03.2017

ACCOUNT MANAGER

Group M Media Private Limited
11.2011 - 06.2013

Emission Software

MBA - undefined

Simon Frazer University

Accelerated General Management - undefined

IIM

MBA (Advertising) - undefined

Symbiosis International University

Bachelor of Commerce - Marketing

H.R. College

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Priyanka Dhelia