Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Priyanka Dhelia

Priyanka Dhelia

Vancouver,Canada

Summary

Digital Marketing Manager with 13+ years of experience in driving high-impact digital marketing strategies, optimizing e-commerce ecosystems, and leading data-driven website transformations across automotive and tech industries. Adept at blending analytics, user experience design, and conversion strategies to deliver measurable growth in sales and customer engagement.

Overview

14
14
years of professional experience

Work History

Marketing Director

Net Impact
09.2024 - Current
  • Digital Campaign Architecture & Multi-Channel Integration: Architected comprehensive digital marketing campaign for the 12th Annual Net Impact Sustainability Case Competition, unifying email marketing, paid social media, website optimization, and campus DOOH advertising. Drove 1.6 million impressions across all channels , generating $70,000 in registration revenue.
  • Conversion Optimization & Technical Implementation: Built conversion-optimized registration microsite using WordPress + Google Analytics 4 integration, implementing user experience improvements that shortened sign-up time from 4 to 2 minutes and lifted completion rate by 18%.
  • Team Leadership & Performance Analytics: Mentored a cross-functional team of six MBA candidates in digital marketing techniques including A/B testing methodologies, content calendar development, and KPI dashboard creation. Established performance measurement frameworks and provided training in campaign optimization and data-driven decision

Market Research & Pricing Consultant

Emission Software Alberta
01.2025 - 06.2025
  • Market Analysis & Strategic Framework: Conducted comprehensive market research identifying $1.2B TAM for industrial emissions software. Delivered strategic recommendations for market entry and expansion with sector-specific go-to-market strategies.
  • Pricing Strategy & Business Model: Developed tiered value-based pricing framework projected to increase gross margin by 22% within 3 years.
  • Valuation & Investment Strategy: Created comprehensive valuation framework quantifying direct cost savings and indirect value creation.

Marketing Lead B2C – SAARC

Seagate Technology LLC
01.2022 - 01.2023
  • E-commerce Brand Store Creation & Gaming Drive Market Research: Market research for gaming drives category across SAARC region, identifying growth opportunities for Disney association products including Star Wars series drives, PlayStation and Xbox licensed drives. Created and managed dedicated Amazon and Flipkart brand stores with specialized gaming drive sections, achieving 2nd highest customer lifetime value in competition category ($117 to $176 USD, +50% increase).
  • 360-Degree Digital Marketing Campaigns & Traffic Generation: Executed 360-degree digital marketing campaigns for gaming drive launches, integrating Sprinklr, Alfresco, and Adobe CRM suite for content syndication and customer journey tracking. Implemented strategic SEM campaigns and sponsored ads optimization driving targeted traffic to Amazon and Flipkart brand stores, achieving 13 billion impressions across digital channels, 30% organic traffic growth on e-commerce platforms, and 50% YoY increase in new-to-brand customers through performance marketing strategies and influencer unboxing content distribution.
  • E-commerce Revenue Growth & Platform Innovation: Created innovative e-commerce ecosystem strategies including LaCie, Game, Regular drive and sale initiatives during Black Friday, Diwali, and Christmas events, leveraging deal-of-the-day placements, flash sales, and exclusive bundles with automated price-elasticity scripts. Owned P&L responsibility for 60% of online revenue from Amazon and Flipkart storefronts, driving sales growth from $123M to $164M USD (+33% growth, ₹10.5B to ₹14.0B) while achieving 6% gross profit improvement, 4% lower funnel conversion enhancement, and 15% platform portfolio expansion through strategic UX refreshes and Buy-Box optimization strategies.

Co-Founder & Digital Consultant

Bankutir – House of Creativity
05.2019 - 12.2021
  • Strategic Consulting for Flo Mattress Growth: Partnered with Flo Mattress to craft their D2C launch strategy, conducting VOC analysis ( sentiments), optimizing paid media mix (Google Search, Meta, Amazon DSP) and affiliate networks. Implemented dynamic content dissemination and micro-moment triggers—reducing funnel drop-off by 12%—and refined pricing promotions during festival peaks (Diwali, Christmas), contributing to $2.1 M first-year revenue and 24% sentiment uplift in Sprinklr command-center dashboards.
  • “Creator Circle” Omnichannel Pop-Ups & Campaign ROI: Launched eight “Creator Circle” pop-up events integrating digital touchpoints—social seeding, geo-targeted, retargeting from Flo consumer journey mapping—to create immersive brand experiences. Achieved an average ROAS of 4.2× by deploying weekly micro-moment social ads (71% weekly shoppers) and onsite interactive demos, platform-specific performance metrics (30% lift in page visits, 18% conversion rate improvement).
  • D2C Platform Development & Global Sales: Launched a custom-made bridal retail D2C platform on a proprietary Native + React JS stack, enabling worldwide sales of personalized wedding attire. Engineered a measurement-driven UX for customers to input body dimensions and configure bespoke garments, driving a 45% lift in user engagement and a 25% increase in average order value, while achieving 60% of site traffic from organic search and 30% conversion rate on first-time visits.

Manager – Lead Digital Marketing & E-commerce APAC

Stanley Black & Decker
01.2019 - 04.2019
  • Data Infrastructure & Real-Time Insights: Rolled out a region-wide data lake on Azure Synapse ingesting sell-out, clickstream, and promotion data from 12 markets—reducing report latency from 15 days to 48 hours and enabling live dashboards in 14 languages for web-page analytics and stakeholder reporting.
  • E-commerce Expansion & Always-On Media: Expanded brand stores on Amazon and Flipkart and created always-on performance media & new content strategies (DV360, Meta Ads, SA360), driving an 30% surge in online sales and contributing $80 M to regional consumer.
  • On-Ground Lead-Gen Tool Development: Designed and deployed a custom mobile lead-collection app for retail exhibitions and dealer events, integrating QR-scan badges, real-time CRM sync, and multilingual form support—capturing 5,000+ qualified leads in the first six months and reducing manual entry errors by 90%.

Senior Manager – Digital Marketing Brand (PVBU)

TATA Motors LLP
04.2017 - 01.2019
  • “Project Neuman” – Unified Digital Sales-Funnel Platform: Connected paid, owned, and earned data into a GA 360 + BigQuery stack with two-way Siebel CRM sync, reducing media wastage by 30% and cutting cost-per-booking from $16.75 to $12.00. Developed “One Customer Dashboard” for real-time dealer lead routing and predictive scoring, driving a 2% Shift in lead-to-retail conversion for digital Green forms.
  • In-house Online Reputation Center (ORM): Founded SOCIAL HUB, India’s first automotive command center powered by Sprinklr Listening, Visual AI, and Rule Engine modules. Reduced TAT on social complaints from 2 hours to 18 minutes, boosted positive sentiment mentions by 24%, and embedded dynamic FAQ widgets on TataMotors.com to reduce repeat queries by 10%.
  • Content Factory & Event Digitisation: Produced 8,000 hours of multi-lingual content—including Auto Expo livestreams, IPL stratergy on digital, Lionel Messi launch campaigns, dealer-event blogs, and the “Tippling with Tiago” web series moving to a 4-point NPS growth.

Manager – Digital Marketing Brand ( PVBU)

Tata Motors PVT Ltd.
06.2013 - 03.2017
  • "Build & Book" Online Configurator & Virtual Experience Platform: Spearheaded Phase 2 of a 4-year digital transformation initiative, developing comprehensive online configurator with 1 million design permutations integrated with 400-dealer inventory APIs enabling real-time customization and booking capabilities. Created revolutionary virtual test drive experience allowing customers to drive vehicles across multiple terrains using CAD-based car models, add custom decals i.e non-factory modifications, and complete online booking process, resulting in digital sales growth of 1%.
  • Website Development, Microsites & Brand Launch Management: Led comprehensive website development and maintenance for multiple new product launches implementing dynamic banner systems and optimizing user experience through conversion-focused design improvements. Converted intrusive pop-up forms to sticky hamburger navigation based on user behavior analysis, reducing bounce rates and improving lead capture touchpoints and product launch microsites. Handling 2+ Monthly Visitors 70% Paid media traffic.
  • Search Strategy & Programmatic Media Innovation: Transitioned search budgets to GA360 with portfolio-bid strategies, implementing advanced automation that reduced cost-per-retail by 4%. Created industry's first programmatic desk securing 20% added value impressions and establishing scalable framework for premium inventory access while maintaining cost efficiency and brand safety standards across all digital campaigns.

Account Manager Digital Media

GroupM
11.2011 - 06.2013
  • Mobile-First Strategy & Execution:Led mobile marketing initiatives across 5 regions, architecting UX and content tailored for on-the-go consumers; optimized mobile site speed and responsiveness, driving a 60% increase in mobile traffic and 35% lift in mobile conversion rates. Developed region-specific mobile SEM and social campaigns (Meta, YouTube TrueView, programmatic mobile), achieving a 25% reduction in CPA and capturing 42% of total digital impressions via mobile channels.
  • 360° Digital Media Planning & ROI Optimization: Crafted integrated digital media strategies for Vodafone, Kotak Bank, L’Oréal, and Red Bull across mobile rich-media, technical SEO audits, and SEM restructures—delivering an average client ROI uplift of 28% through targeted audience segmentation and performance-driven campaign adjustments.
  • High-Value Media Buying & Award-Winning Campaigns: Planned $3.28 M USD) in annual digital buys across platforms with 30% SEM & Lead performace; led cross-functional negotiations and agency partnerships to secure premium inventory. Garnered 14 industry awards, including 3 GoaFest Golds and 2 EMVIES Golds, for digital innovation.

Education

MBA -

Simon Frazer University, Beedie School of Business
Vancouver, BC
01-2026

MBA - Communication Management

Symbiosis International University, SIMC
Pune, In
01-2012

Post-Degree Certificate - General Managemenet

Indian Institute of Management, Ahmedabad
Ahmedabad, In
12-2021

Skills

  • Digital Strategy & Transformation
  • Analytics & Data Infrastructure
  • Search & Performance Marketing
  • CRM & MarTech Integration
  • Website Development & CMS
  • Digital Strategy & Transformation
  • Cross-functional Collaboration
  • UX/UI & Conversion Optimization
  • Message management

Languages

English
Full Professional
Hindi
Limited Working

Timeline

Market Research & Pricing Consultant

Emission Software Alberta
01.2025 - 06.2025

Marketing Director

Net Impact
09.2024 - Current

Marketing Lead B2C – SAARC

Seagate Technology LLC
01.2022 - 01.2023

Co-Founder & Digital Consultant

Bankutir – House of Creativity
05.2019 - 12.2021

Manager – Lead Digital Marketing & E-commerce APAC

Stanley Black & Decker
01.2019 - 04.2019

Senior Manager – Digital Marketing Brand (PVBU)

TATA Motors LLP
04.2017 - 01.2019

Manager – Digital Marketing Brand ( PVBU)

Tata Motors PVT Ltd.
06.2013 - 03.2017

Account Manager Digital Media

GroupM
11.2011 - 06.2013

MBA -

Simon Frazer University, Beedie School of Business

MBA - Communication Management

Symbiosis International University, SIMC

Post-Degree Certificate - General Managemenet

Indian Institute of Management, Ahmedabad

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Priyanka Dhelia